i3 - November/December 2020 - 4

Editor's Note
®

Things to
Come

PRESIDENT AND CEO

Gary Shapiro

SENIOR VICE PRESIDENT

Jean Foster

EDITOR-IN-CHIEF

Cindy Loffler Stevens

I admit I hang onto summer as long as I can. But when that
first crisp morning arrives with brightly colored leaves swirling
around me as I walk, it reminds me of how special fall is -
football games, apple cider, picking pumpkins and homemade
soup waiting at home - things that make autumn distinct.

 A

nd of course, Thanksgiving -
our uniquely American holiday - will be here soon. As
2020 approaches its end
(thankfully), each of us can still find reasons to be appreciative. Even if it is
something as simple (and magnificent)
as a beautiful sunrise or sunset, a baby's
smile or snuggling with your dog or cat.
And although the coronavirus pandemic continues, technology has
helped to connect us in new ways,
whether it's telemedicine bringing
together doctors and patients, children
learning from home or remote workers
engaging with colleagues on Zoom.
Tech is providing solutions to help
solve complex challenges.
Our cover story profiles Bill
Crutchfield, a visionary who founded
Crutchfield Corp. in 1974 offering informative consumer electronics catalogs
to its shoppers and growing the company into the first vendor-authorized
audio/video retailer on the internet. He
shares some of his insights from his
business experiences with i3.
In this issue, we look at how the auto
industry has responded to the pandemic in novel ways. Since COVID is
expected to last into the foreseeable

NOVEMBER/DECEMBER 2020

i3_1120_04_FOB_EditorNote.indd 4

MANAGER,
CREATIVE DIRECTION

GRAPHIC DESIGNER

CIRCULATION
MANAGER

John Lindsey

Matt Patchett

Ian Shields

Gretchen Mitchler

EDITORIAL CONTRIBUTORS

future, Strategy Analytics' Roger
Lanctot says, "That's going to mean
more digital retail, more touchless
reselling of cars and more remote servicing," along with developments like
antimicrobial fabrics for vehicle interiors
and more advanced filtration air systems in cars.
We also look at several companies
that are using AR/VR in health care to
lower costs and save lives. The global
AR and VR digital health care market
estimated at $960 million in 2019, is
expected to balloon to $1.2 billion this
year, according to Grand View
Research. We also check on the 8K
television market with displays that
deliver four times the video resolution
of 4K images. Since adoption is driven
by content, 8K sets may receive a
boost from digital live experiences
driven by the development of 5G wireless technology.
Is there a technology that you would
like i3 to cover? Please send comments
to: cstevens@CTA.tech.

Cindy Loffler Stevens,
Editor-in-Chief

MARK YOUR CALENDARS FOR CES® 2021, to be held January
11-14. CES will be an exciting all-digital experience and platform
2021
for the tech industry to launch new products, engage with
global brands and connect with thought leaders and business executives
via live interactions from anywhere in the world. Register for CES as the
tech industry defines the future. For more information, visit CES.tech.

4

SENIOR CREATIVE
MANAGER

Gary Arlen, Robert Calem,
John Gaudiosi, Steve Koenig, Natalie Hope
McDonald, Susan Schreiner, Murray Slovick
EDITORIAL ADVISORY BOARD

Kari Aakre, Intel; Dave Arland, Arland
Communications; Peter Brinkman, Casio; Gabriele
Collier, HDMI; Kristen Cook, The Marketing Shack;
Danielle Deabler, NPR Labs; John Dunstan,
Netgear; Sean Durkin, Tencent; Bill Kircos, Intel;
Chris Loncto, Sharp Electronics Corp.;
Daniel Pidgeon, Sears Home Services; David Steel,
Samsung; John Taylor, LG Electronics

DESIGN, PRODUCTION AND PUBLISHING MANAGEMENT

MANIFEST.COM

ASSOCIATE CREATIVE
DIRECTOR

Tami Rodgers
SENIOR ART DIRECTOR

Andrea Heser

PRODUCTION TECHNOLOGY

Marilyn Bain
PRODUCTION MANAGER

Laura Marlowe

PHOTO EDITOR

ASSOCIATE OPERATIONS
DIRECTOR

Leah Rudolfo

Alix McNamara

It Is Innovation (i3) is published as a service to the members of the
Consumer Technology Association (CTA) and to key players in the consumer
technology industry. CTA represents more than 2,200 U.S. manufacturers
of audio, video, digital imaging, accessories, mobile electronics, home
networking, wireless communication, information technology and multimedia
products that are sold through consumer channels.
The opinions expressed in articles are those of the authors and not necessarily
those of CTA. Comments, questions and letters to the editor are welcome.
Address responses to: It Is Innovation (i3), Consumer Technology Association,
1919 South Eads St., Arlington, VA 22202, tel: 703 907 7600.
© 2020 Consumer Technology Association
Articles from this issue may be reproduced in whole or in part,
provided full credit is given to CTA.
CES® and International Consumer Electronics Show®
are trademarks owned by CTA.
It Is Innovation (i3) (USPS 022897 Vol. 8, No. 6) is published bi-monthly by the
Consumer Technology Association, 1919 South Eads St., Arlington, VA 22202.
Periodicals Postage Paid at Arlington, VA and at additional mailing offices.
POSTMASTER: Send address changes to It Is Innovation, CTA, 1919 South Eads
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i3 - November/December 2020

Table of Contents for the Digital Edition of i3 - November/December 2020

Contents
i3 - November/December 2020 - Cover1
i3 - November/December 2020 - Cover2
i3 - November/December 2020 - Contents
i3 - November/December 2020 - 2
i3 - November/December 2020 - 3
i3 - November/December 2020 - 4
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i3 - November/December 2020 - Cover3
i3 - November/December 2020 - Cover4
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