Business STATS A N D FACTS Content in the Age of COVID-19 CTA's new report, Content in the COVID-19 Era: Current Realities and Future Opportunities, looks at how Americans are consuming video content as the coronavirus crisis continues. Consumers are watching more content and for longer periods across paid and ad-supported platforms. As consumer behavior shifts in response to spending more time at home, which video consumption behaviors will remain post-pandemic? Paid streaming video and pay TV attracts quarantined viewers % of respondents watching more content from different sources during the pandemic (top four shown; multiple selections allowed) Paid video 74% streaming services 31% Physical media 21% (DVD or Blu-ray) 39% 38% 2018 17% 19% Cable, satellite or fiber Watch video content more often since the COVID-19 pandemic began % of respondents using each source of video content at home (multiple selections allowed) 46% Paid video streaming services 65% Free or ad-supported video streaming services 35% PAID AND FREE STREAMING VIDEO SERVICES SEE STRONG GAINS 58% 52% Added at least one paid streaming video subscription in the past three months. Cable, satellite or fiber 40% 73% 71% 24% MORE TIME AT HOME ACCELERATES VIDEO USE Free or ad-supported video streaming services Physical media (DVD or Blu-Ray) Over-theair (OTA) antenna 14% 13% 9% Downloaded/ purchased digital video content 9% Paid live-TV streaming services 1% 2020 1% Other VIEWERS ARE WATCHING MORE AND WATCHING LONGER Daily viewership unchanged but more viewers per week How often respondents watch video content per week 2018 2020 2018 65% 65% Every day 4-6 days per week 2-3 days per week 40 Viewers are watching more content per day How many hours per day respondents watch video content 16% 15% 11% 9% NOVEMBER/DECEMBER 2020 i3_1120_40_Business_StatsAndFacts.indd 40 Once a week 2-3 times a month Once a month or less 4% 5% 2% 3% 3% 4% 2020 Less than an hour About 1-2 hours About 2-3 hours 8% 11% 16% 15% 22% 24% About 3-4 hours About 5-7 hours 8 hours or more 26% 22% 13% 14% 10% 10% I T I S I N N O VAT I O N 10/20/20 10:27 AM