i3 - November/December 2020 - 40

Business
STATS A N D FACTS

Content in
the Age of
COVID-19
CTA's new report, Content in the COVID-19 Era:
Current Realities and Future Opportunities,
looks at how Americans are consuming video
content as the coronavirus crisis continues.
Consumers are watching more content and for
longer periods across paid and ad-supported
platforms. As consumer behavior shifts in
response to spending more time at home, which
video consumption behaviors will remain
post-pandemic?

Paid streaming video and pay TV attracts quarantined viewers
% of respondents watching more content from different sources
during the pandemic (top four shown; multiple selections allowed)
Paid video
74%
streaming services

31%

Physical media 21%
(DVD or Blu-ray)

39% 38%

2018
17% 19%

Cable,
satellite or
fiber

Watch video content more often
since the COVID-19
pandemic began

% of respondents using each source of video content at home (multiple selections allowed)

46%

Paid video
streaming
services

65%

Free or ad-supported
video streaming services 35%

PAID AND FREE STREAMING VIDEO
SERVICES SEE STRONG GAINS

58%

52%

Added at least one
paid streaming
video subscription
in the past three
months.

Cable, satellite or fiber 40%

73%

71%

24%

MORE TIME AT HOME
ACCELERATES VIDEO USE

Free or
ad-supported
video streaming
services

Physical
media (DVD
or Blu-Ray)

Over-theair (OTA)
antenna

14%

13%

9%

Downloaded/
purchased
digital video
content

9%

Paid live-TV
streaming
services

1%

2020

1%

Other

VIEWERS ARE WATCHING MORE AND WATCHING LONGER
Daily viewership unchanged but more viewers per week
How often respondents watch video content per week
2018

2020

2018
65%
65%

Every day
4-6 days
per week
2-3 days
per week

40

Viewers are watching more content per day
How many hours per day respondents watch video content

16%
15%
11%
9%

NOVEMBER/DECEMBER 2020

i3_1120_40_Business_StatsAndFacts.indd 40

Once a
week
2-3 times
a month
Once a month
or less

4%
5%
2%
3%
3%
4%

2020

Less than
an hour
About
1-2 hours
About
2-3 hours

8%
11%
16%
15%
22%
24%

About
3-4 hours
About
5-7 hours
8 hours
or more

26%
22%
13%
14%
10%
10%

I T I S I N N O VAT I O N

10/20/20 10:27 AM



i3 - November/December 2020

Table of Contents for the Digital Edition of i3 - November/December 2020

Contents
i3 - November/December 2020 - Cover1
i3 - November/December 2020 - Cover2
i3 - November/December 2020 - Contents
i3 - November/December 2020 - 2
i3 - November/December 2020 - 3
i3 - November/December 2020 - 4
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i3 - November/December 2020 - 40
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