i3 - January/February 2021 - 15

Tech
A T EC H TO WATC H

A Case Study: Developing
Technology for Good

 R 

emember when being
able to speak to someone on a video call was
the kind of future technology
you'd only see in movies? Today,
especially for those of us working remotely, it's a daily occurrence. Technological advances
have fundamentally changed
the way we consume media, the
way we interact, how we shape
our opinions and how we manage our lives. Technology is a
powerful enabler of change.

For some companies, the change that
technology is capable of goes beyond
cool gadgets that help us do new things
faster, better or with less effort. It's the
kind of change that affects our global
future. Today's technology can solve
some of the world's most challenging
issues - health, hunger, poverty and the
urban water crisis. We call this tech for
good. One company that is bringing this
to life - consumer packaged goods
giant, Procter & Gamble.

Courtesy of Proctor & Gamble

An Innovative Approach

PG is showing up at CES 2021 with
brands from its oral care, home care and
fabric care categories that are based on a
deep level of consumer understanding
and cutting-edge technology that can
impact your everyday. But they are also
showcasing technologies that are focused
on driving change for a better future.
This year P&G is highlighting 50L
Home in its virtual exhibit. This innovative concept brings together companies,
policymakers and communities to
develop and scale innovations for the
home that help solve the urban water
crisis. They believe that through
C TA . t e c h / i 3

i3_0121_15_Tech_ATechToWatch.indd 15

P&G is highlighting its 50L
Home concept at CES 2021.

technologies and innovations they can
reduce the amount of water that people
use each day from 500L down to 50L
without any tradeoff. This tech for good
would not only reduce the usage of
water in the home but improve the
water crisis that is being experienced
around the globe.
P&G has also brought Oral-B iO, a
smart toothbrush featuring a linear
magnetic drive designed to make electronic brushing frictionless. So, how
exactly does a toothbrush do good in the
world? Consider this: Oral health issues,
such as gum disease and tooth decay,
affect billions of people around the
world. In the U.S., about 25% of people
will lose all of their teeth by the age of
65. Schoolchildren in the U.S. lose 34
million hours of school time every year
because of oral health issues. But that's
just the tip of the iceberg.
A growing body of evidence suggests a
clear link between oral health and
whole-body health, as explained by
Steve Bishop, CEO of P&G Health Care,
at the CES Research Summit in 2020.
This further suggests that improving
oral care habits and oral health can

improve health and
quality of life around
the world. Creating a toothbrush that
helps you brush better and more completely, that shapes healthy oral care
habits and that can create a better dialog
between consumers and their oral
health care providers, isn't just about
having a whiter smile. It's building
healthy, effective routines out of everyday actions that are bigger than they
seem on the surface.
Can a toothbrush change the world
for the better? P&G thinks so.

2021

To learn more, visit pglifelab.com
or stop by P&G's LifeLab exhibit at
CES 2021.
JANUARY/FEBRUARY 2021

15

12/9/20 3:15 PM


https://us.pg.com/environmental-sustainability/ https://us.pg.com/environmental-sustainability/ https://www.ces.tech/ http://www.pglifelab.com https://cta.tech/Resources/i3

i3 - January/February 2021

Table of Contents for the Digital Edition of i3 - January/February 2021

Contents
i3 - January/February 2021 - Cover1
i3 - January/February 2021 - Cover2
i3 - January/February 2021 - Contents
i3 - January/February 2021 - 2
i3 - January/February 2021 - 3
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