i3 - January/February 2021 - 35

Policy
P O L I CY N E WS

Tech Investment

 P 

ete Hoekstra, U.S. ambassador to the
Netherlands and Dr. David Steel executive vice
president and head of strategy and corporate
communications for Samsung Electronics North
America joined CTA's Vice President of International
Trade, Sage Chandler for an armchair conversation
to discuss foreign direct investment (FDI) in the
U.S. technology sector in this CTA webinar.
Opening remarks by Ian
Steff, Assistant Secretary for
Global Markets and Director
General of the United States
and Foreign Commercial
Service highlighted programs offered by the U.S.
Department of Commerce
(DOC) to aid business development. Notably, the
SelectUSA program run by
the DOC, is the government
program designed to promote and facilitate business
development in the U.S. The
Commerce Department estimates that 7,357,700 jobs in
the U.S. are supported by
foreign direct investment as
employment from U.S. affiliates of majority foreign
owned firms, contributed
$382.7 billion in U.S. exports
in 2017.
This webinar with
SelectUSA and CTA highlights trends and future
opportunities for foreign
direct investment in the

C TA . t e c h / i 3

i3_0121_35_Policy_News.indd 35

U.S. technology sector. The
panel of experts share investment experiences from the
perspective of companies
from Europe and Asia in various technology sub-sectors
that have successfully
expanded into the U.S., sharing lessons learned and providing practical advice to
international tech companies
developing their U.S. expansion strategy. Companies
interested in establishing a
presence in the U.S. will find
this webinar valuable at
CTA.tech.

TEST SUITE FOR 2021
MODEL YEAR TVs
CTA has announced the 2021 model year test suite
specifications for NEXTGEN TV™, the go-to-market
name for ATSC-3.0 IP-enabled broadcast transmission. Manufacturers are required to use the comprehensive test suite to use the NEXTGEN TV logo.
" NEXTGEN TV is the future of broadcast TV -
with an over-the-air viewing experience that offers
brilliant video, clearer audio and better interactivity, " said Brian Markwalter, senior vice president of
research and standards, CTA. " The new test suite is
the force behind the NEXTGEN TV logo and is an
important step for manufacturers to ensure that
consumers can easily tell which devices offer the
upgrades and interactivity of NEXTGEN TV. "
The test suite includes over 135 tests covering
150 unique requirements across audio, video, captions, interactivity, service changes and more.
CTA's NEXTGEN TV logo, created in coordination
with broadcasting companies, device manufacturers and other ATSC implementors is the logo associated with products and services that meet ATSC
3.0 standards.
CTA also announced the name Voice + (pronounced " voice plus " ) for the enhanced audio dialogue licensed NEXTGEN TV products offer. CTA's
Video Division Board approved the Voice + name
and products can begin using the name with their
2021 models.
Since the COVID-19 pandemic began, more
U.S. adults (65%) watch video content more
often, with the TV serving as the primary screen for entertainment for
almost all (92%) Americans, a
recent CTA study found. Initial roll
out of NEXTGEN TV across broadcast
markets began in 2020, offering new
ways for viewers to see, hear and
interact with TV programming. Over
time, NEXTGEN TV, enhanced with
internet content, will allow viewers to
get the most out of live sports, live news
and live events in real time.
Manufacturers interested in the logo
licensing program and associated certification testing, should contact Catrina Akers,
cakers@CTA.tech.

JANUARY/FEBRUARY 2021

35

12/9/20 3:23 PM


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i3 - January/February 2021

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