BRAND New
Do you know a brand that’s feeling out of touch? It might be time for some tactics from the Brand Reinvigoration Playbook.
BY JOHN TOMKIW
London models sport raincoats from the 1974 spring collection of the classic clothing company Burberry. The woman models Glenco while the man sports Trench 40.
Table of Contents for the Digital Edition of JWM - Volume 2, Issue 2