Condo Media - September 2020 - 23

perature, which can fluctuate dozens of degrees in a
single day. When the oil dries out, the shingles become
brittle and less able to absorb the thermal shock, causing
cracks that ultimately lead to leaks.
Roof Maxx is a scientifically formulated, 100 percent
natural plant-based bio oil that uses SoyFusion technology
to penetrate deep beneath the top protective gravel coating
of asphalt shingles. In this way, it slows down the aging process of the roof and restores flexibility and waterproofing.
It also instantly adds five years to the life of qualifying
roofs, at a fraction of the cost of a new one, without the
disruption that a roof replacement entails. In all, if it's
applied every five years, Roof Maxx can add up to
15 years to the life of an asphalt-shingle roof.
ENVIRONMENTALLY RESPONSIBLE
Roof Maxx isn't just a fiscally responsible roofing solution, it's also the world's first sustainable roofing solution. Asphalt shingles take about 300 years to degrade
in a landfill, yet 11 million tons of shingles are dumped
into American landfills every year, accounting for 10
percent of construction waste. By extending the life of
asphalt shingles, Roof Maxx technology reduces the
waste stream into landfills, as well as the demand for the
raw materials used in manufacturing. And because the
product is plant-based, it's renewable.
"The environment is important to us," says David
Levy. "We only have one planet, and we have to find
practical solutions to vexing problems without inconveniencing people. Roof Maxx gives you an option to
try to successfully maintain your roof like any other
component you're responsible for. It's good for the
environment, it's good for your budget, it's an Americanmade bio oil, and you're not filling the landfills." It's also
100 percent safe for people and pets.
FIELD-TESTED, PROFESSIONALLY APPROVED
The Levys enlisted Allen LeBlanc, president of Countryside Estates, a general contracting firm in Sudbury, Mass.,
to conduct an inspection of the product at Spyglass Hill,
a 300-plus-unit condominium community in Ashland,
Mass. The roofs at the association were about 15 years
old, and LeBlanc was able to evaluate not only the roofs
before and after treatment, but also the differences between those that were treated and those that weren't.
"The differences were really quite noticeable in the
range of things a shingle needs to do to last longer," he
observes. For example, he noted that the shingles treated
with Roof Maxx could be bent 90 degrees without cracking
or deterioration, and there was no smell or change in color.
Color consistency is especially important in a condominium community, where a change in color in some roofs
and not others could impact the appearance of the entire
complex. "I could tell no difference in color," he says.

Roof Maxx has also received a celebrity endorsement;
entrepreneur and business executive Kevin Harrington,
who has appeared on ABC's award-winning reality series Shark Tank, is an investor in the company and even
purchased a dealership with his son.
Dan Brown, CEO of Village Green Landscape, Inc.,
of Holliston, Mass., had high praise not only for the
product, but also for the service he received from
Sterling Remodeling and Restoration. A professional
colleague of David Levy's for more than 30 years, Brown
decided to give Roof Maxx a try. "It was a seamless process," he says. "We got notifications leading right up to
the day they were coming, notification of what they were
going to do and what we should do, and a notification
after they left that the service had been completed, so it
was a nice process." As for the result? "The visible result
was amazing − it's like a brand-new roof," he says.
"It seems like a good product, and they certainly gave
great service. The way it went down was tremendous."
AMERICAN-MADE, LOCALLY PROVIDED
Roof Maxx has the advantage of being produced in the
U.S.A., and Sterling Remodeling and Restoration's dealership ensures a local point of contact. And, of course,
the Levys' industry experience offers a deep level of
understanding to condominium associations.
"As a CPA, I see the struggles these communities
have to get all the services they want within the budget
parameters that exist," says Deb Levy. "The struggle is
matching the physical needs of the property with the
financial capabilities of the community."
"As a property manager, you're always looking for
ways to help your boards stretch their limited budget,
especially the capital reserve funds," David Levy
points out. "Roof Maxx only fits 50 percent of the
customers, but that means 50 percent are replacing
their roofs when they don't need to, and that's a shame.
Roof Maxx gives you another option, another tool
in the toolbox to consider."
He adds that a Roof Maxx treatment includes a
five-year transferable guarantee, and that crews follow
OSHA guidelines with regard to the pandemic. Zoom
meetings and a touchless process are also available.
"Our sweet spot is that we're problem solvers, and I
think we bring an energy and passion to whatever the
issue is at hand, whether it's solving a carpentry issue or
the spraying of the Roof Maxx product," Deb Levy concludes. "We're there to look at your community holistically and help clients in the decision-making process."
For a free roof inspection and more information,
check out the Roof Maxx website at www.roofmaxx.com.
You can also reach out to Deb Levy at ddlevy@Sterlingremodel.com, call their office at (508) 474-HOME,
or call David Levy directly at (508) 294-9460.

Condo Media - September 2020

Table of Contents for the Digital Edition of Condo Media - September 2020