Condo Media - August 2021 - 27

At the same time, Roof Maxx technology reduces the
waste stream into landfi lls, as well as demand for the
raw materials used in manufacturing. Because it's plant
based, it's renewable. It's also 100 percent safe for people
and pets. It's made in the United States. And a Roof Maxx
treatment include s a fi ve-year transferable guarantee.
Since its launch in 2017, Roof Maxx has received
several important endorsements. Entrepreneur and
business executive Kevin Harrington, who has appeared
on ABC's award-winning reality series Shark Tank,
is a co-owner of the company and even purchased one
of the largest dealerships in the country for his son.
The product was featured in a mini documentary on
PBS and has also been seen on CBS, NBC, and FOX.
TESTING ONE, TWO, THREE, FOUR
AT SPYGLASS HILLS
With their proven track record in the condominium
industry, the Levys knew that Roof Maxx could be a
game changer for aging associations like Spyglass Hill.
They became co-owners of Roof Maxx of Framingham,
focusing on offering the product to single-family homes
in the metro-west area from Shrewsbury, Mass., eastward
and condominiums throughout New England.
In fact, so strong is their commitment to Roof Maxx ,
David was recently awarded the additional role of helping
Roof Maxx corporate as the national channel partner
for condominiums and HOAs throughout the country.
What the Levys needed was a project to demonstrate
just how well the product works. Enter Spyglass Hill.
When David fi rst approached the board about Roof
Maxx, the complex's roofs had a remaining lifespan
of only about two years based on a reserve report
done fi ve years earlier. " The key to large capital types of
projects is that they obviously require a lot of thought
and a lot of planning, " says Hardy. " We knew that if we
were to replace the roofs, that would place a huge burden
on the budget and likely require a special assessment.
By pursuing a philosophy that says that isn't something
we support, it leads us to look for other options. "
The board agreed to conduct a test of Roof Maxx
on four buildings representing the four points of the
compass and conditions from exposure to shade. " Like
anything, you view something that's new with skepticism
because you don't have any knowledge of it per se.
Hence, a test is a responsible way to go, " Hardy says.
The board hired a contractor to provide an empirical
inspection before and after the Roof Maxx application.
The differences between roofs that were treated and
those that weren't were stunning. The consultant found
that the shingles treated with Roof Maxx could be bent
90 degrees without cracking or deterioration, and there
was no smell or change in color. Color consistency is
especially important in a condominium community,
where a change in color in some roofs and not others
could impact the appearance of the entire complex.
As a result of those positive results, the Levys were
hired to apply Roof Maxx to the association's remaining
buildings. In the spring, the crews were able to complete
23 buildings in just seven days of favorable weather.
Further, while residents of the impacted buildings were
kept apprised of the progress of the Roof Maxx project,
there was none of the noise or mess that accompanies a
full roof replacement. " Probably the vast majority of unit
owners didn't even know it was going on, " says Hardy.
A CREATIVE FINANCING SOLUTION
There's one other Roof Maxx of Framingham advantage
that Spyglass Hill was able to take advantage of. The
Levys' special knowledge of the condominium industry
and extensive network enables them to provide a unique
fi nancing option for any project over $50,000. Brookline
Bank and South Shore Bank will offer these associations
a three-year loan for the Roof Maxx project, and Roof
Maxx of Framingham will calculate the interest payments,
pay them upfront, and also pay for a condominium
law fi rm to close the legal work and pay the management
company a one percent administrative and handling fee.
" We'll fi nish the Roof Maxx project this year, but the only
way we would have been able to do that is with creative
fi nancing with zero interest to extend payments out over
what would be four different fi scal periods, " says Hardy.
Wes Blair, senior vice president of Brookline Bank in
Brookline, Mass., agrees that it's an innovative concept.
" David is the fi rst vendor I've done this with, " he says,
adding, " I won't be dealing directly with Roof Maxx.
My contract will be with the association. The association
manager and the association will have a contract with
Roof Maxx that will stipulate how they're going to reimburse
the association for those lending costs. But to me,
it would be completely transparent, as if I'm just doing a
normal three-year loan to the association. "
He adds that the product itself is a new concept in roof
maintenance - and one that can benefi t associations fi -
nancially. " If an association has a roof that's failing, it can
be a way that they could extend the life for three to fi ve
years, " he says. " During that time, they can start to beef up
the reserves so when they really have to do the replacement,
they have the money. "
David Levy concludes by saying, " This is not some future
idea: It is actually occurring now. Give us a half-hour
meeting, and you'll understand how proactive preventative
maintenance can prolong the useful life of the roof in
an eco-friendly way. "
For more information, visit roofmaxx.com. To schedule a
free consultation or roof inspection, reach out to Deb Levy at
ddlevy@roofmaxx.com, call their offi ce at (508) 474-HOME,
or call David Levy directly at (508) 294-9460.
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Condo Media - August 2021

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