Destinations Magazine - July/August 2010 - 21


and we have a story to tell.” Elements of that story include the city’s role as host of the Midwest Black Family Reunion and the Macy’s Music Festival, and its history as a stop on the Underground Railroad. This year, Cincinnati landed the Gospel Music Workshop of America’s annual convention, slated for the last week of July. In Minneapolis, reaching out to GLBT travelers has long been a priority; the city was one of the first to target that market, and it has an entire section of its website devoted to GLBT travel. “We made an effort in 1997 and ’98 to go after that market,” says Bill Deef, vice president of international relations at Meet Minneapolis. “We’re realized we’re not going to be New York or Key West, but we have an opportunity to drive some business to this city. It took us a while to figure out how to do that—it was kind of unchartered territory.” In 1999, Meet Minneapolis bid on and won the International Gay l and Lesbian Travel Association’s convention to “help spread the word about Minneapolis as a gay-friendly destination,” Deef says. The bureau sponsored GLBT media tours every other year r for several years, and targeted regional publications in neighboring states with monthly ads. The efforts have paid e off in increased GLBT meetings h ld i held in T i the city and tourists lured by shopping, cultural, and hotel packages. Dallas has also cultivated the GLBT market, Jones says. The CVB hosts the country’s top 20 GLBT journalists each spring. “We’ve had millions of dollars worth of positive press coverage for gay travelers as a result of our efforts,” he says. The message Dallas wants to send to the country’s niche communities, Jones is says, is “there’s an opportunity for people from those demographics to come and have a unique experience and feel at home.” —Alexa Stanard

NICHE Demographics
The following statistics highlight the economic opportunities for destinations that market themselves to specific market segments.
The AFRICAN-AMERICAN travel market is one of the fastest-growing in the industry, generating annual revenues of more than $40 billion. African-Americans are three times more likely to travel in groups, and 73 percent of African-American households reportedly travel yearly.
(Source: Black Enterprise, January 2008)

The U.S. HISPANIC/LATINO population in the U.S. is expected to reach 16 percent of the total population this year. In 2007, there were an estimated 16.2 million Hispanic adult leisure travelers who took a combined 50.4 million domestic and outbound trips and spent $58.7 billion on their travels. (Source: Profile of Hispanic/Latino Leisure Travelers, 2008) The annual domestic economic impact of GLBT travelers is approximately $63.3 billion. According to a 2009 survey, gay and lesbian travelers took a median of five overnight leisure trips and three business trips in the past year. Nearly 14 percent of respondents had taken group tours; about half of those were in GLBT groups.
(Source: Community Marketing Inc., 2009 Gay and Lesbian Tourism Report)

JULY-AUGUST 2010

\ DESTINATIONS

21



Table of Contents for the Digital Edition of Destinations Magazine - July/August 2010

Destinations Magazine - July/August 2010
Contents
Help on the Way
Ending on a HIgh Note
Summer Thrills
100 Winners
Legal Wrangling
All Inclusive
Hit the Books
Horsing Around
Grape Expectations
Tour Stop
The Great Lakes
   Illinois
   Indiana
   Michigan
   Minnesota
   Ohio
   Wisconsin
The Southeast
   Florida
   Georgia
   North Carolina
   South Carolina
Marketer Opportunity
Just Ruling
Program Worth Saving
Ensuring Security
Gaming Guide
Historical Attractions Guide
Destinations Magazine - July/August 2010 - BB1
Destinations Magazine - July/August 2010 - BB2
Destinations Magazine - July/August 2010 - Destinations Magazine - July/August 2010
Destinations Magazine - July/August 2010 - Cover2
Destinations Magazine - July/August 2010 - 1
Destinations Magazine - July/August 2010 - 2
Destinations Magazine - July/August 2010 - Contents
Destinations Magazine - July/August 2010 - 4
Destinations Magazine - July/August 2010 - 5
Destinations Magazine - July/August 2010 - 6
Destinations Magazine - July/August 2010 - 7
Destinations Magazine - July/August 2010 - 8
Destinations Magazine - July/August 2010 - 9
Destinations Magazine - July/August 2010 - 10
Destinations Magazine - July/August 2010 - Help on the Way
Destinations Magazine - July/August 2010 - 12
Destinations Magazine - July/August 2010 - 13
Destinations Magazine - July/August 2010 - Ending on a HIgh Note
Destinations Magazine - July/August 2010 - Summer Thrills
Destinations Magazine - July/August 2010 - 100 Winners
Destinations Magazine - July/August 2010 - 17
Destinations Magazine - July/August 2010 - Legal Wrangling
Destinations Magazine - July/August 2010 - 19
Destinations Magazine - July/August 2010 - All Inclusive
Destinations Magazine - July/August 2010 - 21
Destinations Magazine - July/August 2010 - 22
Destinations Magazine - July/August 2010 - Hit the Books
Destinations Magazine - July/August 2010 - Horsing Around
Destinations Magazine - July/August 2010 - 25
Destinations Magazine - July/August 2010 - Grape Expectations
Destinations Magazine - July/August 2010 - 27
Destinations Magazine - July/August 2010 - 28
Destinations Magazine - July/August 2010 - 29
Destinations Magazine - July/August 2010 - 30
Destinations Magazine - July/August 2010 - 31
Destinations Magazine - July/August 2010 - 32
Destinations Magazine - July/August 2010 - 33
Destinations Magazine - July/August 2010 - Tour Stop
Destinations Magazine - July/August 2010 - 35
Destinations Magazine - July/August 2010 - 36
Destinations Magazine - July/August 2010 - 37
Destinations Magazine - July/August 2010 - 38
Destinations Magazine - July/August 2010 - 39
Destinations Magazine - July/August 2010 - 40
Destinations Magazine - July/August 2010 - 41
Destinations Magazine - July/August 2010 -    Illinois
Destinations Magazine - July/August 2010 - 43
Destinations Magazine - July/August 2010 -    Indiana
Destinations Magazine - July/August 2010 - 45
Destinations Magazine - July/August 2010 -    Michigan
Destinations Magazine - July/August 2010 - 47
Destinations Magazine - July/August 2010 -    Minnesota
Destinations Magazine - July/August 2010 - 49
Destinations Magazine - July/August 2010 -    Ohio
Destinations Magazine - July/August 2010 - 51
Destinations Magazine - July/August 2010 -    Wisconsin
Destinations Magazine - July/August 2010 - 53
Destinations Magazine - July/August 2010 -    Florida
Destinations Magazine - July/August 2010 - 55
Destinations Magazine - July/August 2010 -    Georgia
Destinations Magazine - July/August 2010 - 57
Destinations Magazine - July/August 2010 -    North Carolina
Destinations Magazine - July/August 2010 - 59
Destinations Magazine - July/August 2010 -    South Carolina
Destinations Magazine - July/August 2010 - 61
Destinations Magazine - July/August 2010 - 62
Destinations Magazine - July/August 2010 - 63
Destinations Magazine - July/August 2010 - 64
Destinations Magazine - July/August 2010 - 65
Destinations Magazine - July/August 2010 - 66
Destinations Magazine - July/August 2010 - 67
Destinations Magazine - July/August 2010 - 68
Destinations Magazine - July/August 2010 - 69
Destinations Magazine - July/August 2010 - 70
Destinations Magazine - July/August 2010 - 71
Destinations Magazine - July/August 2010 - 72
Destinations Magazine - July/August 2010 - 73
Destinations Magazine - July/August 2010 - Just Ruling
Destinations Magazine - July/August 2010 - Program Worth Saving
Destinations Magazine - July/August 2010 - Ensuring Security
Destinations Magazine - July/August 2010 - 77
Destinations Magazine - July/August 2010 - 78
Destinations Magazine - July/August 2010 - 79
Destinations Magazine - July/August 2010 - 80
Destinations Magazine - July/August 2010 - Gaming Guide
Destinations Magazine - July/August 2010 - 82
Destinations Magazine - July/August 2010 - 83
Destinations Magazine - July/August 2010 - 84
Destinations Magazine - July/August 2010 - 85
Destinations Magazine - July/August 2010 - 86
Destinations Magazine - July/August 2010 - 87
Destinations Magazine - July/August 2010 - 88
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Destinations Magazine - July/August 2010 - 95
Destinations Magazine - July/August 2010 - 96
Destinations Magazine - July/August 2010 - 97
Destinations Magazine - July/August 2010 - 98
Destinations Magazine - July/August 2010 - Historical Attractions Guide
Destinations Magazine - July/August 2010 - 100
Destinations Magazine - July/August 2010 - 101
Destinations Magazine - July/August 2010 - 102
Destinations Magazine - July/August 2010 - 103
Destinations Magazine - July/August 2010 - 104
Destinations Magazine - July/August 2010 - 105
Destinations Magazine - July/August 2010 - Cover4
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