Destinations Magazine - July/August 2010 - 23


according to his company’s market research. “What we found is people have been stunned when we give them the statistic that if 56 cars come off the road, the CO2 emissions drop,” Sorrells says. The research findings of others can be a great guide for your company— but use such information selectively based on your needs. “ABA provides the resources and support to help companies tell the story nationally, but they can’t do it for you. Companies have to use ABA’s tools individually,” says ABA Vice Chairman Tom JeBran, president of Trans-Bridge Lines in Bethlehem, Pa. “ABA’s deskside assistance is a great resource, and more operators should take advantage of it.” One size doesn’t fit all. It can’t, because every business is unique. But you can tailor and customize according to your company’s specific needs. Here are ways to start:

Mine Data from Your Customer Base: How has the demographic makeup of your passengers changed over the past five or 10 years? Who’s taking your service today that didn’t several years ago? Who’s been loyal, and how are you going to keep them? What segments remain untapped?

Useful Online Tools
Surveymonkey. com: The world’s top Web-based provider of free tools to conduct online surveys of existing and prospective new customers. Freeonlinesurveys. com: For no charge, users can create a survey of up to 20 questions and receive as many as 50 responses over a 10-day period.

take the bus instead of driving. The cost of fuel, tolls, and parking? Traffic? Volunteer in the Community: Attend events where large groups are volunteering to, say, clean-up litter in a park or help feed the homeless. Take 54 volunteers with you by offering your coach as transportation. Appeal to their eco-sensibilities along the way.

Conduct a Focus Group for Free: Take your motorcoach to sporting events, community gatherings, churches, environmental groups, and regional destinations. Park and invite people to come aboard as they are walking from their cars to the event. Ask them what would get them to

Market research needn’t break the bank. But you will need to break the idea bank to boost your business and attract new passengers. Everyone can afford that. —Eron Shosteck

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\ DESTINATIONS

23



Table of Contents for the Digital Edition of Destinations Magazine - July/August 2010

Destinations Magazine - July/August 2010
Contents
Help on the Way
Ending on a HIgh Note
Summer Thrills
100 Winners
Legal Wrangling
All Inclusive
Hit the Books
Horsing Around
Grape Expectations
Tour Stop
The Great Lakes
   Illinois
   Indiana
   Michigan
   Minnesota
   Ohio
   Wisconsin
The Southeast
   Florida
   Georgia
   North Carolina
   South Carolina
Marketer Opportunity
Just Ruling
Program Worth Saving
Ensuring Security
Gaming Guide
Historical Attractions Guide
Destinations Magazine - July/August 2010 - BB1
Destinations Magazine - July/August 2010 - BB2
Destinations Magazine - July/August 2010 - Destinations Magazine - July/August 2010
Destinations Magazine - July/August 2010 - Cover2
Destinations Magazine - July/August 2010 - 1
Destinations Magazine - July/August 2010 - 2
Destinations Magazine - July/August 2010 - Contents
Destinations Magazine - July/August 2010 - 4
Destinations Magazine - July/August 2010 - 5
Destinations Magazine - July/August 2010 - 6
Destinations Magazine - July/August 2010 - 7
Destinations Magazine - July/August 2010 - 8
Destinations Magazine - July/August 2010 - 9
Destinations Magazine - July/August 2010 - 10
Destinations Magazine - July/August 2010 - Help on the Way
Destinations Magazine - July/August 2010 - 12
Destinations Magazine - July/August 2010 - 13
Destinations Magazine - July/August 2010 - Ending on a HIgh Note
Destinations Magazine - July/August 2010 - Summer Thrills
Destinations Magazine - July/August 2010 - 100 Winners
Destinations Magazine - July/August 2010 - 17
Destinations Magazine - July/August 2010 - Legal Wrangling
Destinations Magazine - July/August 2010 - 19
Destinations Magazine - July/August 2010 - All Inclusive
Destinations Magazine - July/August 2010 - 21
Destinations Magazine - July/August 2010 - 22
Destinations Magazine - July/August 2010 - Hit the Books
Destinations Magazine - July/August 2010 - Horsing Around
Destinations Magazine - July/August 2010 - 25
Destinations Magazine - July/August 2010 - Grape Expectations
Destinations Magazine - July/August 2010 - 27
Destinations Magazine - July/August 2010 - 28
Destinations Magazine - July/August 2010 - 29
Destinations Magazine - July/August 2010 - 30
Destinations Magazine - July/August 2010 - 31
Destinations Magazine - July/August 2010 - 32
Destinations Magazine - July/August 2010 - 33
Destinations Magazine - July/August 2010 - Tour Stop
Destinations Magazine - July/August 2010 - 35
Destinations Magazine - July/August 2010 - 36
Destinations Magazine - July/August 2010 - 37
Destinations Magazine - July/August 2010 - 38
Destinations Magazine - July/August 2010 - 39
Destinations Magazine - July/August 2010 - 40
Destinations Magazine - July/August 2010 - 41
Destinations Magazine - July/August 2010 -    Illinois
Destinations Magazine - July/August 2010 - 43
Destinations Magazine - July/August 2010 -    Indiana
Destinations Magazine - July/August 2010 - 45
Destinations Magazine - July/August 2010 -    Michigan
Destinations Magazine - July/August 2010 - 47
Destinations Magazine - July/August 2010 -    Minnesota
Destinations Magazine - July/August 2010 - 49
Destinations Magazine - July/August 2010 -    Ohio
Destinations Magazine - July/August 2010 - 51
Destinations Magazine - July/August 2010 -    Wisconsin
Destinations Magazine - July/August 2010 - 53
Destinations Magazine - July/August 2010 -    Florida
Destinations Magazine - July/August 2010 - 55
Destinations Magazine - July/August 2010 -    Georgia
Destinations Magazine - July/August 2010 - 57
Destinations Magazine - July/August 2010 -    North Carolina
Destinations Magazine - July/August 2010 - 59
Destinations Magazine - July/August 2010 -    South Carolina
Destinations Magazine - July/August 2010 - 61
Destinations Magazine - July/August 2010 - 62
Destinations Magazine - July/August 2010 - 63
Destinations Magazine - July/August 2010 - 64
Destinations Magazine - July/August 2010 - 65
Destinations Magazine - July/August 2010 - 66
Destinations Magazine - July/August 2010 - 67
Destinations Magazine - July/August 2010 - 68
Destinations Magazine - July/August 2010 - 69
Destinations Magazine - July/August 2010 - 70
Destinations Magazine - July/August 2010 - 71
Destinations Magazine - July/August 2010 - 72
Destinations Magazine - July/August 2010 - 73
Destinations Magazine - July/August 2010 - Just Ruling
Destinations Magazine - July/August 2010 - Program Worth Saving
Destinations Magazine - July/August 2010 - Ensuring Security
Destinations Magazine - July/August 2010 - 77
Destinations Magazine - July/August 2010 - 78
Destinations Magazine - July/August 2010 - 79
Destinations Magazine - July/August 2010 - 80
Destinations Magazine - July/August 2010 - Gaming Guide
Destinations Magazine - July/August 2010 - 82
Destinations Magazine - July/August 2010 - 83
Destinations Magazine - July/August 2010 - 84
Destinations Magazine - July/August 2010 - 85
Destinations Magazine - July/August 2010 - 86
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Destinations Magazine - July/August 2010 - 96
Destinations Magazine - July/August 2010 - 97
Destinations Magazine - July/August 2010 - 98
Destinations Magazine - July/August 2010 - Historical Attractions Guide
Destinations Magazine - July/August 2010 - 100
Destinations Magazine - July/August 2010 - 101
Destinations Magazine - July/August 2010 - 102
Destinations Magazine - July/August 2010 - 103
Destinations Magazine - July/August 2010 - 104
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Destinations Magazine - July/August 2010 - Cover4
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