Destinations Magazine - July/August 2010 - 24


Fast Lane PROFILE

Behind the scenes of the most successful operators

Prospectus
Operator: Blue Grass Tours Location: Lexington, KY

Horsing Around
Blue Grass Tours is maximizing Kentucky's equine culture and everything the state has to offer
dd one part serendipity, one part business savvy, and one part hard work and the result is Blue Grass Tours based in Lexington, Ky. Owner Wallace Jones says he bought the company back in 1976 from an older woman who had been running local tours. Through a series of events including having the right timing, seizing opportunities, and fighting a David vs. Goliath legal battle with a national, well-known bus company, Blue Grass has emerged as one of the top operators in the state. As the company name suggestions, Blue Grass Tours is all things Kentucky. The state is renowned for its bluegrass and its horse-related industries. The natural beauty of the rolling hills, combined with these majestic animals has
24
DESTINATIONS

Services: Out-of-state charters; casino trips, daily horse farm tours; and its upscale “Horses, Hooch, and History” tours Website: www.bluegrasstours.com Phone: (859) 252-5744

A

allowed Jones to carve out a business staying local and within the state developing tours revolved around Kentucky’s equine culture. “If you have never been on a horse farm, the beauty of it is just astounding—to drive down the main road and see the farms with the fences, and look out and see these foals that have just been born,” says Jones. “It is amazing to go in and see how they treat these horses,” continues Jones. He says they

best attractions. This five-hour trip started off as private tour that grew in popularity and developed into a regular offering. “It was so successful we had people calling and wanting to be a part of it,” explains Pam Upton, director of tours, Blue Grass. This tour takes travelers to a horse

“Our motto is: if it's not illegal or immoral we will try to make it happen for our customers.” —PAM UPTON
are pampered almost like people are who visit a luxurious resort spa. The company’s Horses, Hooch, and History tour is one example of how Blue Grass is taking advantage of the state’s farm for a close-up view of beautiful thoroughbreds and stables; then its onto a behind-the-scenes tour of Keeneland Race Course—a national landmark; travelers then visit a bourbon distillery; and

/ JULY-AUGUST 2010


http://www.bluegrasstours.com

Table of Contents for the Digital Edition of Destinations Magazine - July/August 2010

Destinations Magazine - July/August 2010
Contents
Help on the Way
Ending on a HIgh Note
Summer Thrills
100 Winners
Legal Wrangling
All Inclusive
Hit the Books
Horsing Around
Grape Expectations
Tour Stop
The Great Lakes
   Illinois
   Indiana
   Michigan
   Minnesota
   Ohio
   Wisconsin
The Southeast
   Florida
   Georgia
   North Carolina
   South Carolina
Marketer Opportunity
Just Ruling
Program Worth Saving
Ensuring Security
Gaming Guide
Historical Attractions Guide
Destinations Magazine - July/August 2010 - BB1
Destinations Magazine - July/August 2010 - BB2
Destinations Magazine - July/August 2010 - Destinations Magazine - July/August 2010
Destinations Magazine - July/August 2010 - Cover2
Destinations Magazine - July/August 2010 - 1
Destinations Magazine - July/August 2010 - 2
Destinations Magazine - July/August 2010 - Contents
Destinations Magazine - July/August 2010 - 4
Destinations Magazine - July/August 2010 - 5
Destinations Magazine - July/August 2010 - 6
Destinations Magazine - July/August 2010 - 7
Destinations Magazine - July/August 2010 - 8
Destinations Magazine - July/August 2010 - 9
Destinations Magazine - July/August 2010 - 10
Destinations Magazine - July/August 2010 - Help on the Way
Destinations Magazine - July/August 2010 - 12
Destinations Magazine - July/August 2010 - 13
Destinations Magazine - July/August 2010 - Ending on a HIgh Note
Destinations Magazine - July/August 2010 - Summer Thrills
Destinations Magazine - July/August 2010 - 100 Winners
Destinations Magazine - July/August 2010 - 17
Destinations Magazine - July/August 2010 - Legal Wrangling
Destinations Magazine - July/August 2010 - 19
Destinations Magazine - July/August 2010 - All Inclusive
Destinations Magazine - July/August 2010 - 21
Destinations Magazine - July/August 2010 - 22
Destinations Magazine - July/August 2010 - Hit the Books
Destinations Magazine - July/August 2010 - Horsing Around
Destinations Magazine - July/August 2010 - 25
Destinations Magazine - July/August 2010 - Grape Expectations
Destinations Magazine - July/August 2010 - 27
Destinations Magazine - July/August 2010 - 28
Destinations Magazine - July/August 2010 - 29
Destinations Magazine - July/August 2010 - 30
Destinations Magazine - July/August 2010 - 31
Destinations Magazine - July/August 2010 - 32
Destinations Magazine - July/August 2010 - 33
Destinations Magazine - July/August 2010 - Tour Stop
Destinations Magazine - July/August 2010 - 35
Destinations Magazine - July/August 2010 - 36
Destinations Magazine - July/August 2010 - 37
Destinations Magazine - July/August 2010 - 38
Destinations Magazine - July/August 2010 - 39
Destinations Magazine - July/August 2010 - 40
Destinations Magazine - July/August 2010 - 41
Destinations Magazine - July/August 2010 -    Illinois
Destinations Magazine - July/August 2010 - 43
Destinations Magazine - July/August 2010 -    Indiana
Destinations Magazine - July/August 2010 - 45
Destinations Magazine - July/August 2010 -    Michigan
Destinations Magazine - July/August 2010 - 47
Destinations Magazine - July/August 2010 -    Minnesota
Destinations Magazine - July/August 2010 - 49
Destinations Magazine - July/August 2010 -    Ohio
Destinations Magazine - July/August 2010 - 51
Destinations Magazine - July/August 2010 -    Wisconsin
Destinations Magazine - July/August 2010 - 53
Destinations Magazine - July/August 2010 -    Florida
Destinations Magazine - July/August 2010 - 55
Destinations Magazine - July/August 2010 -    Georgia
Destinations Magazine - July/August 2010 - 57
Destinations Magazine - July/August 2010 -    North Carolina
Destinations Magazine - July/August 2010 - 59
Destinations Magazine - July/August 2010 -    South Carolina
Destinations Magazine - July/August 2010 - 61
Destinations Magazine - July/August 2010 - 62
Destinations Magazine - July/August 2010 - 63
Destinations Magazine - July/August 2010 - 64
Destinations Magazine - July/August 2010 - 65
Destinations Magazine - July/August 2010 - 66
Destinations Magazine - July/August 2010 - 67
Destinations Magazine - July/August 2010 - 68
Destinations Magazine - July/August 2010 - 69
Destinations Magazine - July/August 2010 - 70
Destinations Magazine - July/August 2010 - 71
Destinations Magazine - July/August 2010 - 72
Destinations Magazine - July/August 2010 - 73
Destinations Magazine - July/August 2010 - Just Ruling
Destinations Magazine - July/August 2010 - Program Worth Saving
Destinations Magazine - July/August 2010 - Ensuring Security
Destinations Magazine - July/August 2010 - 77
Destinations Magazine - July/August 2010 - 78
Destinations Magazine - July/August 2010 - 79
Destinations Magazine - July/August 2010 - 80
Destinations Magazine - July/August 2010 - Gaming Guide
Destinations Magazine - July/August 2010 - 82
Destinations Magazine - July/August 2010 - 83
Destinations Magazine - July/August 2010 - 84
Destinations Magazine - July/August 2010 - 85
Destinations Magazine - July/August 2010 - 86
Destinations Magazine - July/August 2010 - 87
Destinations Magazine - July/August 2010 - 88
Destinations Magazine - July/August 2010 - 89
Destinations Magazine - July/August 2010 - 90
Destinations Magazine - July/August 2010 - 91
Destinations Magazine - July/August 2010 - 92
Destinations Magazine - July/August 2010 - 93
Destinations Magazine - July/August 2010 - 94
Destinations Magazine - July/August 2010 - 95
Destinations Magazine - July/August 2010 - 96
Destinations Magazine - July/August 2010 - 97
Destinations Magazine - July/August 2010 - 98
Destinations Magazine - July/August 2010 - Historical Attractions Guide
Destinations Magazine - July/August 2010 - 100
Destinations Magazine - July/August 2010 - 101
Destinations Magazine - July/August 2010 - 102
Destinations Magazine - July/August 2010 - 103
Destinations Magazine - July/August 2010 - 104
Destinations Magazine - July/August 2010 - 105
Destinations Magazine - July/August 2010 - Cover4
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130304
https://www.nxtbook.com/nxtbooks/mcneill/dest_20130102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20121112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120910
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120304
https://www.nxtbook.com/nxtbooks/mcneill/dest_20120102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20111112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110910
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110708
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110304
https://www.nxtbook.com/nxtbooks/mcneill/abamarketplace2011_wrapup
https://www.nxtbook.com/nxtbooks/mcneill/dest_20110102
https://www.nxtbook.com/nxtbooks/mcneill/dest_20101112
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100908
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100708
https://www.nxtbook.com/nxtbooks/mcneill/go_wv2011
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100506
https://www.nxtbook.com/nxtbooks/mcneill/dest_20100304
https://www.nxtbook.com/nxtbooks/mcneill/dest_2010
https://www.nxtbookmedia.com