Destinations Magazine - January/February 2011 - 24

Fast Lane METRO MARKET

New strategies for CVBs and DMOs

“With more than half the nation’s population within a day’s drive or less of Indianapolis, we’re expecting a record number of fans who don’t hold tickets to the game.”
—CHRIS GAHL, SPOKESMAN FOR THE INDIANAPOLIS CONVENTION AND VISITORS ASSOCIATION

Indianapolis | 2012

Bowled Over
Hosting the biggest game of the year leads cities d ii to roll out the red carpet for groups of all sizes
ike any major American tradition, the pageantry and expectation that surround the Super Bowl will exceed the actual 60-minute football game. Super Bowls bring several days of preevents, parties, and international press to a destination, making their execution a critically important operation. A city’s

L

success in pulling off the bowl begins with the bidding process and continues with its ability to manage hundreds of thousands of visitors and shepherd large groups around the city, sometimes in inclement weather. Larry Alexander, president and CEO of the Detroit Metro Convention and Visitors Bureau, credits his city’s successful hosting of the bowl in 2006 to buy-in by

c community stakeholders right from the beginning of r the bid process. th “You have to go out and be sure you’ve got the comb munity—the government, m corporations, private and c public sectors—and that p they understand the magth nitude of what this means n to the city and the destination, and that they agree ti and sign on to support it,” a Alexander says. A Teamwork is key to ensuring a city can ace commodate the crush c of visitors, many of whom are traveling in large groups. Indianapolis is gearing up to host the Super Bowl in 2012 and expects 150,000 visitors, including 3,500 journalists, and plenty of groups. The city’s hotels have undergone $70 million in renovations in the last two years and thousands of new rooms are coming online, including the world’s largest JW Marriott, due to open in February, says Chris Gahl, spokesman for the Indianapolis Convention and Visitors Association. “The Marriott will serve as the official NFL headquarters for the game but we

TOM ALTANY

24

DESTINATIONS

/ JANUARY-FEBRUARY 2011



Destinations Magazine - January/February 2011

Table of Contents for the Digital Edition of Destinations Magazine - January/February 2011

Destinations Magazine - January/February 2011
Contents
Get Schooled
Attraction Squared
Hitting the Century Mark
Save the Date
Change on the Horizon
Bowled Over
Standing Apart from the Pack
Moving Day
New Scholarship Program
Woodshed or Watershed
Tap into New Partners
The Wheel Deal
Return to Glory
Tour Stop
Travel Resource: Philadelphia
Old Meets New
National Museum of American Jewish History
On Rocky’s Trail
Sports Venues
Family-Friendly Philly
Mummers Day Parade
Northern Liberties
Art Galleries
Peddler’s Village
Malls and Much More
Equipment & Services
Historical Attractions
Destinations Magazine - January/February 2011 - Destinations Magazine - January/February 2011
Destinations Magazine - January/February 2011 - Cover2
Destinations Magazine - January/February 2011 - 1
Destinations Magazine - January/February 2011 - 2
Destinations Magazine - January/February 2011 - 3
Destinations Magazine - January/February 2011 - 4
Destinations Magazine - January/February 2011 - Contents
Destinations Magazine - January/February 2011 - 6
Destinations Magazine - January/February 2011 - 7
Destinations Magazine - January/February 2011 - 8
Destinations Magazine - January/February 2011 - 9
Destinations Magazine - January/February 2011 - 10
Destinations Magazine - January/February 2011 - Get Schooled
Destinations Magazine - January/February 2011 - 12
Destinations Magazine - January/February 2011 - 13
Destinations Magazine - January/February 2011 - Attraction Squared
Destinations Magazine - January/February 2011 - 15
Destinations Magazine - January/February 2011 - Hitting the Century Mark
Destinations Magazine - January/February 2011 - 17
Destinations Magazine - January/February 2011 - Save the Date
Destinations Magazine - January/February 2011 - 19
Destinations Magazine - January/February 2011 - 20
Destinations Magazine - January/February 2011 - 21
Destinations Magazine - January/February 2011 - Change on the Horizon
Destinations Magazine - January/February 2011 - 23
Destinations Magazine - January/February 2011 - Bowled Over
Destinations Magazine - January/February 2011 - 25
Destinations Magazine - January/February 2011 - Standing Apart from the Pack
Destinations Magazine - January/February 2011 - 27
Destinations Magazine - January/February 2011 - Moving Day
Destinations Magazine - January/February 2011 - New Scholarship Program
Destinations Magazine - January/February 2011 - 30
Destinations Magazine - January/February 2011 - 31
Destinations Magazine - January/February 2011 - Woodshed or Watershed
Destinations Magazine - January/February 2011 - 33
Destinations Magazine - January/February 2011 - Tap into New Partners
Destinations Magazine - January/February 2011 - 35
Destinations Magazine - January/February 2011 - 36
Destinations Magazine - January/February 2011 - 37
Destinations Magazine - January/February 2011 - 38
Destinations Magazine - January/February 2011 - 39
Destinations Magazine - January/February 2011 - The Wheel Deal
Destinations Magazine - January/February 2011 - 41
Destinations Magazine - January/February 2011 - 42
Destinations Magazine - January/February 2011 - 43
Destinations Magazine - January/February 2011 - 44
Destinations Magazine - January/February 2011 - 45
Destinations Magazine - January/February 2011 - 46
Destinations Magazine - January/February 2011 - 47
Destinations Magazine - January/February 2011 - 48
Destinations Magazine - January/February 2011 - 49
Destinations Magazine - January/February 2011 - 50
Destinations Magazine - January/February 2011 - 51
Destinations Magazine - January/February 2011 - Return to Glory
Destinations Magazine - January/February 2011 - 53
Destinations Magazine - January/February 2011 - 54
Destinations Magazine - January/February 2011 - 55
Destinations Magazine - January/February 2011 - 56
Destinations Magazine - January/February 2011 - 57
Destinations Magazine - January/February 2011 - 58
Destinations Magazine - January/February 2011 - 59
Destinations Magazine - January/February 2011 - 60
Destinations Magazine - January/February 2011 - 61
Destinations Magazine - January/February 2011 - Tour Stop
Destinations Magazine - January/February 2011 - 63
Destinations Magazine - January/February 2011 - 64
Destinations Magazine - January/February 2011 - 65
Destinations Magazine - January/February 2011 - 66
Destinations Magazine - January/February 2011 - Travel Resource: Philadelphia
Destinations Magazine - January/February 2011 - 68
Destinations Magazine - January/February 2011 - 69
Destinations Magazine - January/February 2011 - Old Meets New
Destinations Magazine - January/February 2011 - National Museum of American Jewish History
Destinations Magazine - January/February 2011 - On Rocky’s Trail
Destinations Magazine - January/February 2011 - Sports Venues
Destinations Magazine - January/February 2011 - Family-Friendly Philly
Destinations Magazine - January/February 2011 - Mummers Day Parade
Destinations Magazine - January/February 2011 - Northern Liberties
Destinations Magazine - January/February 2011 - Art Galleries
Destinations Magazine - January/February 2011 - Peddler’s Village
Destinations Magazine - January/February 2011 - Malls and Much More
Destinations Magazine - January/February 2011 - 80
Destinations Magazine - January/February 2011 - 81
Destinations Magazine - January/February 2011 - 82
Destinations Magazine - January/February 2011 - 83
Destinations Magazine - January/February 2011 - Equipment & Services
Destinations Magazine - January/February 2011 - 85
Destinations Magazine - January/February 2011 - 86
Destinations Magazine - January/February 2011 - 87
Destinations Magazine - January/February 2011 - 88
Destinations Magazine - January/February 2011 - 89
Destinations Magazine - January/February 2011 - 90
Destinations Magazine - January/February 2011 - 91
Destinations Magazine - January/February 2011 - Historical Attractions
Destinations Magazine - January/February 2011 - 93
Destinations Magazine - January/February 2011 - 94
Destinations Magazine - January/February 2011 - 95
Destinations Magazine - January/February 2011 - 96
Destinations Magazine - January/February 2011 - Cover3
Destinations Magazine - January/February 2011 - Cover4
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