Destinations Magazine - July/August 2013 - 28


JERSEY SH

RE RECOVERY

reports of up-ended restaurants, flooded
streets, demolished beach attractions,
and nay-saying talking heads make
for compelling, resonant TV. To top it
off, the New York City marathon was
cancelled; the Statue of Liberty was damaged and closed. The 9/11 Memorial and
Ground Zero were flooded with 5 feet of
water, and half of lower Manhattan, as
well as much of Long Island and south
along the New Jersey coast, were without
power for days.
Television footage of storm-ravaged
businesses and amusement parks
continued to litter the airwaves during
the winter, but discussions of how to
rebound started to heat up. New Jersey’s
four coastal counties represent half of

for the news cycle on New Orleans to turn
from negative to positive. In the battle
of perception versus reality, New Jersey
couldn‘t wait that long and Governor
Chris Christie went on offense.
The outspoken Republican is fast
becoming a party favorite, whom many
believe will make a run at the White
House sooner rather than later. The man
is pure New Jersey: frank, no nonsense,
matter-of-fact, unpretentious, yet
personable. The shore had a perception
problem, but they also had a guy who’s a
media magnet ready to tackle it head on.
Christie was not backing down. “That’s
my job,” he said, at a spring meeting
with reporters in Long Branch. Christie
reiterated that tourism hit record levels

is floating in the ocean.”
While they were waiting for the check
from Washington, business owners on the
ground level were picking up the pieces.
In April, the Garden State Film Festival
in Asbury Park was one early, central
gathering hot spot for influential movers
and shakers to mingle with media. A
kickoff fundraising event entitled “The
Shore Must Go On” raised money for first
responders, the American Red Cross Jersey Shore chapter, and the Jersey Shore
CVB and ended with the entire audience
singing in unison. The festival’s official announcement stated: “Municipalities and
patrons are encouraged to attend bearing
signs with their town name on it to show
the world we are unified and strong!”

the State’s $38 billion tourism industry
and the shore’s hospitality and business
members got some advice from a seasoned veteran—New Orleans.
At a springtime luncheon hosted by the
Monmouth Ocean Development Council,
Jeff Anding, director of external affairs for
the New Orleans CVB, spoke. He stressed
that the shore’s communities needed to
unify and get the message out that the
hospitality industry is back up and running and that will drive the influx of tourism and thus, the recovery, much quicker.
Anding added that the public should be
given a timeline of the recovery’s expectations and progress reports when goals
are met to generate PR. But the biggest
hurdle, he reiterated, is getting the revenue to spend on big media advertising to
let everyone know. He noted that it’s very
costly and in their case, took three years

in 2012, and while some spots would lag
behind others in terms of readiness, he
expected the Jersey Shore as a whole to
be ready by Memorial Day.
Of the $1.8 billion federal grant for
storm relief, $25 million would be allocated toward advertising to let people
know they were welcome back. This
was roughly three times their normal
advertising budget, but they couldn’t get
started until the money was received.
State Assemblyman Chris Brown, who
sponsored legislation asking for the aid
to be used for advertising, was terse. Said
Brown in a statement: “From the beaches, boardwalks, bed & breakfasts, and
amusement piers to skee ball games, we
are ready to go for the summer season.
This money will allow us to talk about
the Jersey Shore rather than Al Roker,
who still thinks Atlantic City’s boardwalk

Unified and strong are qualities the area’s
residents live by. “I have a hard time buying into the idea that we’re coming back,”
says Diane Raver, executive director of the
Garden State Film Festival. “It implies we
went away. The fact is we’re here, we’ve always been here.” Festival attendance was
better than expected and if the enthusiasm at the festival was any indication, the
shore would be okay. Businesses expected
to have another great year, it just might be
a little different, but everyone was anxious
to get prepared. “You don’t let something
like this stop you,“ says Raver. “We knew
we were going to be ready because this is
who we are.”

28

DESTINATIONS

/ JULY-AUGUST 2013

A Fresh Start
By early May, the process was moving
along. “Every town has its own challenges, “ says Bob Hilton, executive di-



Table of Contents for the Digital Edition of Destinations Magazine - July/August 2013

Destinations Magazine - July/August 2013
Contents
At the Fifty
The Thrill Is On
Leder(hosen) of the Pack
The Masters of Disaster
Sea for Yourself
Reaching Out
All About Safety
In Their Honor
A New Sheriff in Town
The Beach is Back
Multi-Use Makeover
All in the Family
Illinois
Indiana
Michigan
Ohio
Minnesota
Wisconsin
Florida
Georgia
North Carolina
South Carolina
Museum
Shopping
Destinations Magazine - July/August 2013 - BB1
Destinations Magazine - July/August 2013 - BB2
Destinations Magazine - July/August 2013 - Destinations Magazine - July/August 2013
Destinations Magazine - July/August 2013 - Cover2
Destinations Magazine - July/August 2013 - 1
Destinations Magazine - July/August 2013 - 2
Destinations Magazine - July/August 2013 - Contents
Destinations Magazine - July/August 2013 - 4
Destinations Magazine - July/August 2013 - 5
Destinations Magazine - July/August 2013 - 6
Destinations Magazine - July/August 2013 - 7
Destinations Magazine - July/August 2013 - 8
Destinations Magazine - July/August 2013 - At the Fifty
Destinations Magazine - July/August 2013 - 10
Destinations Magazine - July/August 2013 - 11
Destinations Magazine - July/August 2013 - The Thrill Is On
Destinations Magazine - July/August 2013 - 13
Destinations Magazine - July/August 2013 - Leder(hosen) of the Pack
Destinations Magazine - July/August 2013 - 15
Destinations Magazine - July/August 2013 - The Masters of Disaster
Destinations Magazine - July/August 2013 - 17
Destinations Magazine - July/August 2013 - Sea for Yourself
Destinations Magazine - July/August 2013 - 19
Destinations Magazine - July/August 2013 - Reaching Out
Destinations Magazine - July/August 2013 - 21
Destinations Magazine - July/August 2013 - All About Safety
Destinations Magazine - July/August 2013 - In Their Honor
Destinations Magazine - July/August 2013 - A New Sheriff in Town
Destinations Magazine - July/August 2013 - 25
Destinations Magazine - July/August 2013 - The Beach is Back
Destinations Magazine - July/August 2013 - 27
Destinations Magazine - July/August 2013 - 28
Destinations Magazine - July/August 2013 - 29
Destinations Magazine - July/August 2013 - 30
Destinations Magazine - July/August 2013 - Multi-Use Makeover
Destinations Magazine - July/August 2013 - 32
Destinations Magazine - July/August 2013 - 33
Destinations Magazine - July/August 2013 - All in the Family
Destinations Magazine - July/August 2013 - 35
Destinations Magazine - July/August 2013 - 36
Destinations Magazine - July/August 2013 - 37
Destinations Magazine - July/August 2013 - 38
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Destinations Magazine - July/August 2013 - Museum
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Destinations Magazine - July/August 2013 - Museum
Destinations Magazine - July/August 2013 - 73
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Destinations Magazine - July/August 2013 - Shopping
Destinations Magazine - July/August 2013 - 76
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