Aftermarket Insider - February/March 2009 - (Page 20)

T E C H N o l o g y U P D AT E eleCTroniC eforuM Aftermarket eForum™ – A Virtual Transformation will be a virtual conference – conducted completely via the Internet. eForum organizers believe 2009 is the right time to leverage the latest available Web technology to deliver the content that the aftermarket has come to depend on. But in an innovative new way that reduces the time and expenses associated with traveling to a physical conference venue. Web conferencing is not new technology. Nearly everyone has attended a WebEx or other meeting with voice over the telephone and visuals presented by way of a Web connection. Virtual conferencing, however, takes this form of communication to a new level of interaction, effectiveness and costefficiency. A virtual conference can include many of the same elements that comprise a face-to-face conference: general sessions with keynote presenters and panel discussions, breakout sessions and audience interaction, vendor tradeshow exhibits and invaluable peer-topeer networking. But conducting the conference online adds a number of unique advantages. More people are able to attend because the financial and geographic constraints are removed, presenters can conduct real-time polls and surveys and content can be recorded for playback at a later time. who provide the technology during the Luckett, chairman, eForum Planning breaks and other times. By including a Committee. “The current financial and virtual booth show, eForum exhibitors business climate demands that compacan keep their booths open for weeks nies employ information technology for instead of a few hours. Visitors can put reduced costs and greater productivity. presentations, video clips, brochures By ‘going virtual’ with the conference, and other virtual handouts in their we’ve made it possible for a greater virtual event bag by selecting and number of people to participate. We’ve downloading the content. In exchange, also saved each participant a couple the exhibitors get detailed informathousand dollars in travel, hotel and tion about the people who visited their meal expenses.” virtual booth and what they were interested in. At any time, the attendee and The first Virtual Aftermarket eForum™ the exhibitor representative can start an is tentatively scheduled for September online discussion or schedule a call. 2009. A firm date for the event will be announced soon. For the latest infor“We decided to present the eForum mation about the eForum, visit www. Vendor exhibitors have always been online because we feel so strongly that aftermarketeforum.com. an important part of the Aftermarket business technology and e-commerce eForum™. Attendees hear about are more important topics now than innovative technologies in the general session and then meet with the vendors ever before,” said AAIA’s Scott In 2009, the Aftermarket eForum™ 20 | AFTERMARKET INSIDER | FEBRUARY • MARCH 2009 http://www.aftermarketeforum.com http://www.aftermarketeforum.com http://www.aftermarketeforum.com

Table of Contents for the Digital Edition of Aftermarket Insider - February/March 2009

Aftermarket Insider - February/March 2009
Contents
President's Message
Primetime News: “Be Car Care Aware”
Industry News
Member Profile
Toolbox
International Focus
Association News
Super SmartBrief: Even More News You Can Use
Government Affairs
Technology Update
Market Research

Aftermarket Insider - February/March 2009