Aftermarket Insider Volume 65 - (Page 18)

M 2010 of April off the month ) 2010 kicked nth (NCCM ented industry nts. Unpreced l Car Care Mo ction eve Nationa paign, f vehicle inspe unications cam cord number o with a re Council’s comm . ar Care led with the C and consumers support, coup r the industry ore fo ing CCM a huge sc tools and reach helped make N wide array of ar rs with a ed make this ye dustry membe ew media help mpowering in “E a nd n re via traditional irector, Car Ca t to consumers e, executive d ou h Whit rs ccess,” said Ric dustry membe tremendous su d from both in a receive nues to be the edback we’ve g. NCCM conti ouncil. “The fe C helmin e d sets the ton has been overw ’ campaign an nd consumers a Aware e ‘Be Car Care rnerstone of th co ” er of the year. r the remaind fo EYE ON THE PRIZE SAMPLE oF nCCM 2010 FAiLuRE RATES Lubricants and Fluids Wipers Engine Oil Washer Fluid Windshield Wipers Belts Parts Hoses Air Filter Check Engine Light Battery Tires Lights/ vision Cables, Clamps or Terminals Tire Pressure Brake Lights Headlights Parking/Tail Lights 26% 12% 15% 11% 11% 13% 11% 10% 8% 8% 3% 2% The Car Care Council and Maximum Marketing Services, Inc. received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) for the “Be Car Care Aware” consumer education campaign. The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to the Car Care Council during the Silver Anvil Awards Ceremony held June 3 in New York City. Known as the “Academy Awards of Public Relations,” the Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. 18 | AFTERMARKET INSIDER 2010 | VOLUME 65

Table of Contents for the Digital Edition of Aftermarket Insider Volume 65

Aftermarket Insider Volume 65
President's Message
An Unwelcome Oil Change
Investigating the Cold, Hard Truth About the Right to Repair Battle
Industry News
Member Profile
Campaign Update
Technology Update
Industry News
International Focus
Market Research

Aftermarket Insider Volume 65