Aftermarket Insider Issue 66 - (Page 20)

MARKET RESEARCH projecT parTnerS AAIA Market Research and Northwood University Go to the head of the class three-point analysis a step further, • How would you rate your overall Beginning this fall, the AAIA Dr. Timothy Nash of Northwood confidence in the economic prospects market research department and facing your business over the next 12 Northwood University will introduce a University will provide commentary months, compared to the previous 12 series of initiatives designed to improve explaining how changes in these variables influence the aftermarket. months? the understanding of the economic factors influencing the automotive • How would you rate your overall “The data that AAIA has produced for aftermarket. confidence in the economic prospects more than a decade is top-notch,” said facing the economy as a whole over Dr. Timothy G. Nash, Northwood vice “We hold our partnership with AAIA the next 12 months compared to the president for strategic and corporate and the automotive aftermarket dear previous 12 months? alliances and the Fry Chair in free and look forward to working ever market economics. “We look forward more closely with AAIA to deliver “These two initiatives are perfect to deriving in depth analysis and valued economic analysis to this great understanding for the industry through examples of the creative energy and industry,” said Dr. Keith A. Pretty, faculty and student research, as well as spirit that drives our relationship president and CEO, Northwood with Northwood,” said Kathleen industry input and feedback.” University. Schmatz, AAIA president and CEO. “As we continue to pool resources, I Second, as an outgrowth of Industry First, the monthly AAIA Industry am confident that additional projects Indicators, a brand new AAIA/ Indicators Report, acknowledged as and programs will come forward thus Northwood University Business an important tool for monitoring key accelerating our understanding of the Confidence Index will be produced. economic factors relevant to afterindustry we serve.” Results of the survey will be calcumarket, will be upgraded. In addition lated and reported monthly. The Index to reporting the raw data, the analysis For more information on AAIA market provides a three-point assessment rating will be derived from AAIA member research, visit responses to the following questions. of favorable, unfavorable or indeterminate for each variable. Taking the 20 | AFTERMARKET INSIDER | VOLUME 66

Table of Contents for the Digital Edition of Aftermarket Insider Issue 66

Aftermarket Insider Issue 66
Table of Contents
President's Message
AAPEX 2010: A Snapshot of This Year's Show
Member Profile
Trade Show Toolbox: Special Edition
International Focus
Government Affairs
Market Research
"Be Car Care Aware" Pilot Program
Campaign Update
Technology Update
Telematics Trendline
Market Research

Aftermarket Insider Issue 66