Aftermarket Insider Issue 71 - (Page 12)

MEMbER PRoFiLE Tony Molla Preparing for the Future communications, National Institute for Automotive Service Excellence (ASE), has been involved in the aftermarket since 1965. At 15 years old, Molla got his start helping his dad tinker with his cars while pumping gas at a Sinclair station in Swarthmore, Pa. “I had two significant experiences that helped provide the technical skills I’ve found so valuable in working in the aftermarket,” said Molla, “The first was working as a dealership technician, and then as a service manager at a Fiat franchise. The second was managing a parts store for the Penn-Jersey chain.” Tony Molla, vice president, “If we can’t find the qualified teachers to replace those who retire, how are we going to provide the technical talent we’ll need to service and repair the increasingly complex vehicles rolling off assembly lines all over the globe? We have to come together as an industry to make sure we are maximizing our resources and supporting organizations like NATEF, NACAT and AYES that are our best hope for finding and training the qualified individuals we need to ensure our success in the 21st century.” A long-time supporter of AAIA initiatives, Molla stays involved through the Marketing and Member Relations Committee. Through the committee, Molla participated in the beginnings of the “Be Car Care Aware” campaign and the Car Care Professionals Network. Tony Moll a POsITION : Vice President, Communications National Institute for Automotive Service Excellence (ASE) YEArs IN THE AFTErMArKET: WOrds TO lIVE bY: 36 “We have one and only one ambition. To be the best. What else is there?” – Lee Iacocca PHONE : E-MAIl : 703-669-6614 These technical skills helped Molla land an editorial job at Chilton Publishing Company in 1981. After 19 years at Chilton, the last nine as Editorial Director “Perhaps the biggest value in my estimation is the ability to network with some of of Motor Age and Automotive Body the brightest minds in the aftermarket Repair News, he joined ASE in 2000, industry,” said Molla. “AAIA membership where he currently uses his technical offers an incredible wealth of knowledge and editorial experience in all internal and experience to all who participate and external corporate communications, including working on the ASE Tech News, and take advantage of this resource. I’ve made some lifelong friends and learned a which has a circulation of about 500,000. lot along the way. That, plus the ability to participate in various committees, has “I spend a great deal of time out in the allowed me to hopefully give something industry speaking to various groups back and help identify and address some of about the value ASE certification brings the biggest challenges facing our industry.” to the individual and the industry,” said Molla. “I also handle our social Molla also stays busy as the current presimedia outreach and work on a variety dent of the Automotive Communication of consumer outreach initiatives.” Council, a lifetime member of the Mobile Air Conditioning Society (MACS), a gold Molla believes one of the biggest pin member of the Collision Industry issues facing the aftermarket today is Conference, and through the Advisory training tomorrow’s technicians and Council for CS Monroe Technology Center, the aging instructor population. a career and technical education program in Leesburg, Va. 12 | AFTERMARKET INSIDER | VOLUME 71

Table of Contents for the Digital Edition of Aftermarket Insider Issue 71

Aftermarket Insider Issue 71
President's Message
Industry News
Your AAPEX Experience
Wiping Out Breast Cancer
Industry News
Inside Legislation
Member Profile
Toolbox: Smart Socializing with Co-Workers
Market Intelligence
Inside Technology

Aftermarket Insider Issue 71