Aftermarket Insider Issue 71 - (Page 8)

iNDUSTRY NEWS increasing awareness Wiping Out Breast Cancer: One Company’s Story diagnosed with breast cancer, and one in eight women will develop breast cancer in their lifetime. It was these startling statistics that prompted AutoTex PINK founder and president of WEXCO Industries,Paula Lombard, to take action on helping to fund research and increase awareness. Every three minutes a woman is “I wanted to create something that benefits women and breast cancer research,” Lombard said. “You see many products that benefit breast cancer, but not in the automotive industry. I thought that a windshield wiper blade that tied into the female market would give us a unique opportunity.” Blue-Ribbon Efforts AutoTex PINK, a division of womenowned company “We are thrilled to be recognized by WEXCO Industries, the Women’s Board,” Lombard said. a global supplier “We have worked hard to build our of windshield wiper community and this award shows that blades and systems, we are meeting our goal of educating donates 10 percent of each consumers, and women in particular.” sale of their windshield wipers to the National Breast Cancer Lombard was featured on the Lifetime Foundation and the Breast Cancer Network’s “The Balancing Act” last Society of Canada. Their program, October. The segment included high“Wipe Out Breast Cancer,” was initilights of Lombard discussing AutoTex ated in October during breast cancer PINK’s campaign to “Wipe Out Breast awareness month, and continues Cancer,” as well as some tips for to benefit the cause year-round. women and do-it-yourself car care. was also recognized by the Car Care Council Women’s Board for their educational article,“Your Car, Like You, Needs the Right Diet.” AutoTex PINK’s social site won the 2010 Automotive Communications Award in the Business-to-Consumer Education Article category.

Table of Contents for the Digital Edition of Aftermarket Insider Issue 71

Aftermarket Insider Issue 71
President's Message
Industry News
Your AAPEX Experience
Wiping Out Breast Cancer
Industry News
Inside Legislation
Member Profile
Toolbox: Smart Socializing with Co-Workers
Market Intelligence
Inside Technology

Aftermarket Insider Issue 71