Aftermarket Insider Issue 73 - (Page 12)
MEMB E R P ROF I L E
Woman of the Year Redefines Success
Her longevity in the aftermarket,
her career accomplishments, her leadership
capabilities and dedication to
the automotive aftermarket industry
have earned Deborah Bjorklund, president/CEO/sales
trainer, T.M.R. (The
Main Resource), the 2011 Car Care
Council Women’s Board Aftermarket
Woman of the Year award.
“I was definitely very surprised,”
said Bjorklund. “It has already,
in just a few days, made a huge
impact on my business.”
President/CEO/Sales Trainer, T.M.R.
(The Main Resource)
YEARS IN THE AFTERMARKET: 17 1/2
WORDS TO LIVE BY:
“Sell more French fries.” and “T.M.R. is
based on the principle of ‘the customer.’
The customer is not only the company you
sell, but the vendor that provides and the
staff that makes it all happen.”
“Being a woman and given an opportunity
to prove myself in this industry
gives me a different perspective of
women in the aftermarket,” said
Bjorklund. “Successful women in the
aftermarket must have knowledge
of the industry in every capacity,
confidence, drive and be extremely
Bjorklund began her career in the
aftermarket at T.M.R. when it was
named Will-Fix Automotive as the
administrative assistant to its past
president and founder, Harris Cohen.
She “fell in love with the industry
on the second day,” and went on to
purchase the company in December
2005, doubling its size since then.
T.M.R. has become a leader in empowering
women in the industry because
not only is her company woman-owned,
it is completely managed by women.
sharp. There is no room for error
for women in this marketplace, so
companies that recognize these
features have been drawn to T.M.R.”
A member of AAIA for 14 years,
Bjorklund considers the member
discounts and updates on industry
changes the main rewards for being
a member. She believes that complacent
sales networks and improper use
of industry standards are the biggest
issues facing the aftermarket today.
“The growth potential in this industry
is in the hands of the foot soldiers
responsible for selling our products.
Sales are out there,” said Bjorklund.
In her spare time, Bjorklund
spends time with her husband,
two daughters and five rescue
dogs. She also stays active running,
hiking, mountain biking, playing
racquetball, squash and golf.
“Unless I make the LPGA, my goal
is to continue to provide what I do
now for every life I touch in this
industry until I am just too old to
do it,” said Bjorklund. “So maybe
I will be around another 50 years.
Success should never be considered
the amount of money or power one
has, but only if they have achieved
personal satisfaction in their life.”
12 | AFTERMARKET INSIDER | VOLUME 73
Table of Contents for the Digital Edition of Aftermarket Insider Issue 73
Aftermarket Insider Issue 73
Success Happens When YOU ARE HERE!
AAPEX 2011: A Show to Remember
Toolbox: What’s Your Sign?
Aftermarket Insider Issue 73