Aftermarket Insider Issue 73 - (Page Cover2)

VOLUME 73 F E AT U R ES A AIA STAFF EXECUTIVE OFFICE PreSident & CeO 4 Kathleen Schmatz Success Happens When YOU ARE HERE! Head for the Hill for the Aftermarket Legislative Summit 2012! Insider previews the upcoming event, and offers insight into what to expect when you visit Washington, D.C. to join with your aftermarket colleagues in telling your elected officials about the issues of importance to your business. We can’t spell success without U. EDITORIAL OFFICE PubLiSher Richard White editOr Jennifer Ortiz SeniOr GrAPhiC deSiGner Tom Ho S P e C i A L i S t, C O m m u n i C At i O n S Gina Lemon A AIA IN FORMATION Phone: 301.654.6664 Fax: 301.654.3299 E-mail: aaia@aftermarket.org Web Site: www.aftermarket.org 6 To subscribe to Aftermarket Insider, call AAIA headquarters. AAPEX 2011: A Show to Remember With a record number of booths, attendees, exhibitors, programs, events and new opportunities, AAPEX 2011 was truly an event to celebrate. Check out our photo album of highlights from the industry’s main event. Subscription change of address or other circulation matters, call AAIA headquarters. Mail editorial news and correspondence to Aftermarket Insider, c/o AAIA 7101 Wisconsin Avenue, Suite 1300 Bethesda, MD 20814-3415. AF TERMARKET INSIDER (ISSN # 1526-4475) is published bi-monthly by the Automotive Aftermarket Industry Association with editorial offices at 7101 Wisconsin Avenue, Suite 1300 Bethesda, MD 20814-3415. Phone: 301.654.6664 Fax: 301.654.3299 Web Site: www.aftermarket.org POSTMASTER: Send address changes to 7101 Wisconsin Avenue, Suite 1300 Bethesda, MD 20814-3415. 13 Toolbox: What’s Your Sign? Billboards, placards, flashing neons, sandwich boards… when it comes to brand recognition, all signs point to… GOOD SIGNS. Toolbox offers insight from the International Sign Association about the importance of signage in business – and with their advice, all signs point to success. © 2011 Automotive Aftermarket Industry Association. All rights reserved. This material may be reprinted only with the expressed written permission of AAIA. Printing and charging a fee for reprints of such articles are strictly prohibited. PEFC/29-31-130 http://www.aftermarket.org http://www.aftermarket.org

Table of Contents for the Digital Edition of Aftermarket Insider Issue 73

Aftermarket Insider Issue 73
Contents
President's Message
AAPEX News
Success Happens When YOU ARE HERE!
AAPEX 2011: A Show to Remember
Member Profile
Toolbox: What’s Your Sign?
Association News
Market Intelligence
Segment News
Technology Update
Hot Dates

Aftermarket Insider Issue 73