Aftermarket Insider Issue 77 - (Page 18)

AAPEX Learning Forum Sessions The AAPEX Learning Forum Sessions are free-of-charge and open to everyone (seating is first-come first-served). N E W T H I S Y E AR! M O N DAY S E S S IO NS Monday, Oct. 29, 2012 – 1 p.m. – 1:45 p.m. The New Aftermarket: We Have an App for That Speaker: Derek Kaufman, C3 Network, Inc. Mobility is the future of business, with mobile applications enabling increased productivity and return-on-investment for all types of companies. Learn about trends in business mobile/smartphone applications and how the aftermarket is benefitting from this technology. Confronting the Connected Car Speaker: Fred Blumer, Vehcon, Inc. The connected car is here – but what does it mean to the aftermarket service industry and the freedom of consumers to choose where the data from their vehicles is directed? This session will explore the exciting potential markets and challenges connected vehicles pose to the independent aftermarket. Outlook for Fuel and Raw Material Costs: How it Impacts Everyone in the Aftermarket Speaker: Jason Schenker, Prestige Economics, LLC Gasoline and diesel prices have a direct impact on vehicle miles driven and product demand. A major unknown, however, is how escalating raw material and fuel costs will impact the future of the aftermarket supply chain and channel partners. Economist Jason Schenker shares Prestige Economics’ top-rated forecasts on how fuel and raw material prices may impact the aftermarket in 2013 and beyond. Tuesday, Oct. 30, 2012 7:30 a.m. – 8:15 a.m. 11 a.m. – 12 p.m. Causes of Fake Work: Paths to Real Work Speaker: Brent Peterson, Work Itself Group Fake work is worker activity that doesn’t advance the company’s strategic goals or intent. Fake work may look real, but it consumes time, resources and energy, does not advance company goals or strategies, and costs just as much. This session will help you rethink work to make employee contributions relevant and real. 2013 Aftermarket Outlook Speaker: David Portalatin, The NPD Group, Inc. This session will also take place on Wednesday, Oct. 31, 2 p.m. – 3 p.m. The Partnership Path to Brand Differentiation and Success! Speaker: Jackie DeLise, Vermillion Consulting Bringing a brand to life is challenging work and can only be successful through the power of a partnership: manufacturers with innovative products, brand marketers with savvy strategic insights, distributors as supply chain leaders and design agencies with visual prowess to emotionally connect with consumers. Learn how working together can create, refresh and maintain brand competitiveness. The results of NPD’s 2013 Aftermarket Consumer Outlook Survey will provide a look into consumer attitudes and behaviors that will shape aftermarket spending in the coming year. Branch and Operations Management I: Keys to Productivity Speaker: Michael Workman, PhD, Michael E. Workman Associates Sponsored by the Automotive Warehouse Distributors Association (AWDA) Aftermarket Distributors: Don’t Leave Money on the Table Speaker: George J. Swartz Jr., Capgemini Distributors have to balance many actions to maintain profitability. This session will expose attendees to areas where they may be “leaving money on the table” and provide tactics, strategies and advice on how they can put the money back into the company. 2 p.m. – 3 p.m. Intellectual Property: What You Don’t Know Can Hurt You Speaker: Sarah Bruno, Arent Fox Sponsored by MEMA Brand Protection Committee Intellectual property is often thought of as synonymous with counterfeit products. However, it is much more than that. This session addresses not only how to protect your own IP, but also how to protect yourself from being an unknowing participant in unlawful activities. In today’s marketplace, traditional branch objectives may no longer earn the desired profit in single or multiple branch operations. It may be time to review these objectives and focus on organization tools for performing new and modified functions of distribution, and methods to structure and manage those for greater productivity. This session will focus on effective operational structures and new tools to enhance warehouse distributor productivity. 2 p.m. – 3 p.m. Strategy-Alignment Execution: Linking the Real World to Organization Issues Speaker: Brent Peterson, Work Itself Group Companies must effectively translate strategies into execution. Success requires improving the strategic thinking skills of executives and managers at all levels. This presentation analyzes the gap between formulating strategic plans and carrying them out successfully and provides new thinking and approaches that have been successfully implemented. 7:30 a.m. – 8:30 a.m. Culture Eats Strategy for Lunch: Why and How to Define and Nurture Your Company Culture Speaker: Shawn Parr, Bulldog Drummond Performance-oriented cultures possess statistically better financial growth, with high employee involvement, strong internal communication and a healthy level of risk-taking in order to achieve new levels of innovation. In this session, learn the benefits and basic building blocks of a strong culture in order to realize long term business success. Import Parts Explosion: Are You Taking Your Share? Moderator: Martin Gold, S-G Imported Car Parts; Panelists: David T. Segal, Automotive Supply Associates; TBD The number of prime aftermarket-age imports on the road grows each and every day, offering service and parts opportunities galore. This “don’t-miss” session will provide several pointers on how to boost productivity when selling parts for imports. Branch and Operations Management II: All Profits are Local Speaker: Michael Workman, PhD, Michael E. Workman Associates Sponsored by the Automotive Warehouse Distributors Association (AWDA) 8:30 a.m. – 9:30 a.m. 3:30 p.m. – 4:30 p.m. Sprechen Sie Brand? Speaker: Shawn Parr, Bulldog Drummond Some brands become paralyzed before the first step, while others simply fail to weave the brand ideals throughout the company and as a result, the brand becomes a statement that simply lives on websites and corporate documents, rather than everyday operations. This session will cover how brand can make your company successful by providing strategic clarity. What Your Counterperson Doesn’t Know May Be Costing Both You and Your Customer Big $$ Speaker: Bobby Bassett, Gates Corporation The counterperson is the key person to help ensure that repair shops order the right parts the first time by asking the right questions, and reminding shops about the related parts needed to properly complete the job, especially with today’s automobile “systems” built with the same life cycles. Learn how an educated counterperson can lead to reduce returned parts and warranty claims. WD profit is influenced more on the local than corporate level. This session will examine branch management roles in local markets, including services offered, optimal pricing, internal collaboration, market initiatives, company branding over product branding, proven methods of profit enhancement and new profitability metrics. What’s Happening with U.S. International Trade: Opportunities for the Aftermarket Speaker: TBD The current state of and outlook for free trade agreements and what impact these developments will have on the aftermarket is presented.

Table of Contents for the Digital Edition of Aftermarket Insider Issue 77

Aftermarket Insider Issue 77
President’s Message
Technology Update
Massachusetts: A State of Repair
Meet Your Future Customers and Employees: Y Should We Care ?
Member Profile
Market Intelligence
Market Intelligence

Aftermarket Insider Issue 77