Aftermarket Insider Issue 79 - (Page 17)

connected cAr kudos T EC H n o l o G y U P DAT E Delphi Product & Service Solutions, in Partnership with Aftermarket Telematics Technologies, Win Inaugural Aftermarket Telematics Challenge Recently, AAIA conducted the first Aftermarket Telematics Challenge to identify and recognize the best example of connected-car technology that serves to keep consumers and their vehicles connected to the independent aftermarket parts and service channel. At AAPEX in Las Vegas, Delphi Product & Service Solutions (DPSS) and their strategic partners at Aftermarket Telematics Technologies, LLC (ATT) were announced as the winner of the competition. “OE telematics consistently tops the list of things that keep independent aftermarket shop owners awake at night,” said Scott Luckett, CIO, AAIA. “Twoway communication with the vehicle, embedded by the car manufacturers, can deliver navigation, entertainment and other safety services. Telematics can also be used by the OEMs as a strategy to proactively communicate with the vehicle owner with maintenance reminders and suggested service when a problem develops. Can the independent aftermarket offer consumers an alternative to telematics built into their next new vehicle? The answer is a resounding ‘YES!’” The solution engineered by Delphi is connected to the vehicle by way of an OBDII plug-in device. The device has been successfully road tested over 50 million miles in tens of thousands of vehicles. ATT provides the vehicle owner and service shop operator a web interface to view vehicle history and alerts, as well as access parts and service information from Delphi. Other features that will particularly appeal to parents of new drivers include geo-fencing, speed alerts and curfew management. In announcing the winner of the competition, AAIA cited how the Delphi solution offers consumers the features and benefits of a connectedcar experience without the need to buy a new vehicle. The Delphi/ATT solution was designed from the beginning to bring the aftermarket value chain closer to the consumer’s “point of need” rather than the point of sale – making the vehicle itself play an important role in customer relationship management. The Web interface offers ample opportunity for marketing and promotion of aftermarket products and service offers. Integration with shop management technology and parts suppliers is supported through open web services. The solution also incorporates an extensive Delphi library of videos and articles designed to educate consumers about automotive parts and the value of regular vehicle maintenance. “The Delphi connected car solution proves the aftermarket can offer consumers many of the services, safety and convenience of telematics without the need to buy a new car. By incorporating training and education, the solution will lead to better educated consumers and customers of the aftermarket,” said Luckett. You can learn more about this award-winning solution by visiting products/parts/telematics-index/. AFTERMARKET INSIDER | VOLUME 79 | 17

Table of Contents for the Digital Edition of Aftermarket Insider Issue 79

Aftermarket Insider Issue 79
President’s Message
Campaign Update
Industry All-Stars
An Aapexceptional Event
Member Profile
Technology Update
Campaign Update
Head of the Class
Impact Award
Market Intelligence
Government Affairs
Inside Technology

Aftermarket Insider Issue 79

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