Aftermarket Insider Issue 79 - (Page 18)

C A M PA i G n U P DAT E check out this check-up Car Care Council Vehicle Check-Up Event Big Success at Northwood Car Show More than 100 vehicles were inspected in October during the first-ever consumer vehicle check-up event conducted by the Car Care Council in conjunction with the Northwood University International Auto Show in Midland, Mich. In celebration of October Fall Car Care Month, the council sponsored the event that provided free vehicle check-ups for consumers by professional automotive technicians from Belle Tire and automotive technology students from Delta Community College. Teams inspected 41 different items on each vehicle including lights, fluid levels, belts, hoses, tires, filters, battery and other systems and components. “Clearly, the event provided a large and impressive footprint for the independent automotive aftermarket at the auto show and greatly enhanced the positive image of the service and repair profession,” said Rich White, Car Care Council executive director. A number of booths set up along the vehicle check-up event lanes featured educational and product demonstrations. The Midland Police department was on hand to inspect and teach proper child safety seat installation while Northwood University student volunteers assisted with consumer orientations and other activities. Aftermarket companies who sponsored the event include Aftermarket Auto Parts Alliance, Delphi, FederalMogul, MAHLE Original Filters, Motown Automotive, PlastiKote, SKF, Standard Motor Products, Tenneco, Trico, Four Seasons, Raybestos Brake & Chassis, Advics, Beck/Arnley, Mitchell 1, Schaeffler Group USA and Anderson’s Service Centers. “By all accounts, the event was extremely popular with consumers, most hoping the event will be held again next year,” said White. “Sponsors and volunteers on-site from the industry, the community and Northwood University expressed their enthusiasm and willingness to participate again next year.” Each year during National Car Care Month in April and Fall Car Care Month in October throughout the country hundreds of consumer vehicle check-up events are hosted by repair shops, parts stores and distributors. Car care month celebrations are an ideal opportunity for aftermarket businesses to tie in with national publicity that draws attention to the importance of regular vehicle care and maintenance. 18 | AFTERMARKET INSIDER | VOLUME 79

Table of Contents for the Digital Edition of Aftermarket Insider Issue 79

Aftermarket Insider Issue 79
President’s Message
Campaign Update
Industry All-Stars
An Aapexceptional Event
Member Profile
Technology Update
Campaign Update
Head of the Class
Impact Award
Market Intelligence
Government Affairs
Inside Technology

Aftermarket Insider Issue 79