Aftermarket Insider Issue 81 - (Page 2)

PRESIDENT’S MESSAGE online industry tool box The Right Tool for the Right Job This column is for the suppliers, WDs, jobbers, shop and store owners and managers – any aftermarket professional – who has not yet had the opportunity to get involved in the “Be Car Care Aware” campaign. We just made it easier for you to jump on the consumer education bandwagon. Whether it’s something as simple as handing out the popular Car Care Guides to customers or hosting a community car care event with free vehicle check-ups during Car Care Months, the Industry Tool Box will walk you through the steps and makes it easy to plan and execute. The Tool Box is organized into several tool box I realize that time is money, and the last “drawers” labeled: thing you need is another new project. • Get Started But participation in the “Be Car Care • Participate in Car Care Months Aware” campaign can bring more busi- • Host an Event ness to your business. How? • Promotional Materials Kathleen Schmatz AAIA President & CEO Well, the Car Care Council has just launched a new section of its website,, called the Industry Tool Box. Designed exclusively for aftermarket industry businesses, it provides the tools, materials, resources and how-to information needed to get started on helping educate consumers about the benefits of regular vehicle maintenance, care and repair. • Communicate with Your Customers • The Car Care Guide • Tune Up Your Website • Car Care Video Clips • Latest News • Resources I urge you to check out your new Industry Tool Box and seriously consider getting on board the “Be Car Care Aware” campaign. Don’t forget to register today for the Aftermarket eForum™! 2 | AFTERMARKET INSIDER | VOLUME 81

Table of Contents for the Digital Edition of Aftermarket Insider Issue 81

Aftermarket Insider Issue 81
President’s Message
If It Matters… It’s at eForum
Campaign Update
Government Affairs
Member Profile
Toolbox: The Workplace Then and Now
Impact Award
Head of the Class
Market Intelligence: Globally and Locally

Aftermarket Insider Issue 81