Aftermarket Insider Issue 83 - (Page 8)

inSidE TEcHnoloGy connected cars Telematics in the Aftermarket – Truth or Consequences Will Connected Car Technology Make Aftermarket vehicle Service irrelevant? At a recent telematics conference in Detroit, industry analyst Roger Lanctot with Strategy Analytics implored the audience of automotive executives and tier-one suppliers to, “Stop trying to figure out how to get the customer to pay for it (telematics subscriptions)… and just turn the modems on. The data about the vehicle’s use is worth more than any revenue stream you might create.” At that same conference, BMW executives announced that nearly all of their 2014 model year vehicles will come with 10 years of basic telematics service at no cost to the customer. Basic service, they explained, includes automatic crash notification (the leading feature requested by consumers) and remote vehicle diagnostics (potentially, the most valuable feature to the car company and dealer network). It seems the car companies were listening, Roger. At the 2013 Aftermarket eForum™, Fred Blumer, Vehcon CEO said, “Car manufacturers are building a closed ecosystem for the entire vehicle ownership lifecycle. With their embedded telematics systems, the car dealers are first in line to Fred Blumer, Vehcon CEO 8 | AFTERMARKET INSIDER | VOLUME 83 get repair and maintenance data.” Clearly, the independent aftermarket cannot sit by and do nothing while the car companies deploy this strategy. service provider. Remote diagnosis is a time saver for both consumers and their technicians. Even an “all-clear” is a non-obtrusive and gentle reminder about regular car care and maintenance. With their embedded telematics systems, the car dealers are first in line to get repair and maintenance data. Recently, AAIA convened a Telematics Task Force to serve as the heart of an industry-wide coalition of stakeholders. The mission of the task force is quite simply to define what it is we want relative to telematics and how we want to go about getting it. It’s safe to say that demanding equal access to the communications technology embedded by the OEM is not going to get us very far. Telematics is really a consumer choice issue. The aftermarket must successfully ensure that consumers who buy vehicles with embedded telematics continue to have the same choice they have today in where that vehicle is serviced. AAIA will collaborate with kindred associations from Europe and elsewhere to ensure that aftermarket telematics options are available equally around the world. AAIA has been focused on the challenges, as well as the opportunities, presented by connected car technology for several years. This is the second year of the Aftermarket Telematics Challenge, and again this year AAIA will recognize a product or solution that effectively offers the consumer the choice in where their connected car communicates. Last year’s winner was Delphi Product & Service Solutions with web interface designed by Aftermarket Telematics Technologies (ATT). Their OBD-II plug-in telematics module allows the vehicle owner to monitor the health of their vehicle and sends trouble codes and other status reports to the consumer’s chosen To learn more about AAIA telematics initiatives, visit www.aftermarket. org/technology/telematics.

Table of Contents for the Digital Edition of Aftermarket Insider Issue 83

Health Care Help:industry News
Millennials:The Aftermarket Generation
Talking Telematics:INSIDE TECHNOLOGY
Dress for Success
Workplace Wear:TOOLBOX
Conflict Minerals
Words from a Winner:HEAD OF THE CLASS

Aftermarket Insider Issue 83