Aftermarket Insider - October/November 2009 - (Page 12)

iNDUSTRy EvENTS car care in the commUnity Rolling Up Our Sleeves: aaia Committee Conducts “Be Car Care aware” Vehicle Check-Up Event the day’s activities also served as a photo opportunity to videotape an event in action, and captured testimonials from consumers and repair shop owners and managers. Balloons were floating in the sunshine, banners were hanging from the building, pennants were flapping in the breeze and cars were lined up to participate in a full-scale “Be Car Care Aware” (BCCA) vehicle check-up event on Thursday, Sept. 10 at the Meineke Car Care Center in Brighton, Mass. Conducted by members of the AAIA Marketing and Member Relations Committee and Car Care Council staff during Fall Leadership Days in Boston, Mass., more than 25 vehicles were inspected by local technicians during the successful event. “The committee decided to get valuable hands-on experience of planning and implementing a community car care event with inspection lanes ourselves while we were already attending AAIA Leadership Days,” said AAIA marketing committee chair Bill Hanvey, director, business development, Schaeffler Group USA Inc. “This input would then help the Car Care Council in its efforts to expand aftermarket industry participation in these highly-successful community events for consumers.” Technicians perform vehicle inspections for the local participating motorists using the Car Care Council’s standard inspection form, and explained findings on the condition of their vehicles one-on-one with the consumers. In addition to a copy of their comprehensive 12 | AFTERMARKET INSIDER | OCTOBER • NOVEMBER 2009

Table of Contents for the Digital Edition of Aftermarket Insider - October/November 2009

Aftermarket Insider - October/November 2009
President's Message
New Members
You’re Invited...
“Be Car Care Aware” Vehicle Check-Up Events
Industry Events
Member Profile
Technology Update
International Focus
Association News
Market Research
Company Profile
Government Affairs
Industry News
Market Research

Aftermarket Insider - October/November 2009