Aftermarket Insider - March/April 2010 - (Page 17)

eYe on equipMent MARKET RESEARCH Quality Rated Top Factor for Equipment Purchases The newly-released 2009 Equipment Purchasing Trends is based on a nationwide survey of 236 repair shop owners, service managers and technicians. It was designed to provide insight into current and future purchasing decisions of professionals who utilize shop equipment for automotive repair. In this new report, 2004 and 2006 Equipment Purchasing Trends survey results are included to give the reader a historical frame of reference. As revealed in the report, quality and service continue to be the most important factors for repair shop owners, service managers and technicians when it comes to current and future equipment purchasing decisions. Other high-ranking factors that influence equipment purchasing decisions are service, warranty and price, while convenience and payment options were considered only somewhat important The report covers the following: to decision makers. The mobile tool distributor was rated the most frequently used supplier for of Factors in Rating equipment purchases, along with auto parts jobber storesEquipment Past and the Internet. Purchasing Decisions Other 2009 2006 2004 • Brand name importance • “Made in USA” importance • Past and future equipment purchases • Spending for past and future equipment purchases • Trends in spending on shop equipment Selection Warranty The 2009 Equipment Purchasing Trends report is now available to AAIA members for $125 and to non-members Service for $250. To purchase the report, contact AAIA at Quality 301-654-6664 or visit www.aftermarket.org. Price Availability Convenience Payment Options = VERY as revealed in the report, quality and service continue to be 5the IMPORTANT important most factors for repair shop owners, service managers and technicians when it comes to current and future equipment purchasing decisions. 1 = NOT AT ALL IMPORTANT Rating of Factors in Past Equipment Purchasing Decisions Other Payment Options Convenience Availability Price Selection Warranty Service Quality 2009 2006 2004 Other Payment Options Convenience Availability Price Selection Warranty Service Quality Rating of Factors in Future Equipment Purchasing Decisions 2009 2006 2004 1 = NOT AT ALL IMPORTANT 5 = VERY IMPORTANT 1 = NOT AT ALL IMPORTANT 5 = VERY IMPORTANT AFTERMARKET INSIDER | MARCH • APRIL 2010 | 17 http://www.aftermarket.org/ProductPull/Publications/75036.aspx

Table of Contents for the Digital Edition of Aftermarket Insider - March/April 2010

Aftermarket Insider - March/April 2010
Contents
President's Message
NCCM 2010: A Slam-Dunk Opportunity for the Aftermarket
AAHIP: Just What the Doctor Ordered
Association News
Learning to DRIVE
Member Profile
Toolbox
Market Research
Inside Technology
Association News
AAPEX News
Company Profile
Market Research

Aftermarket Insider - March/April 2010