Morningstar Catalog 2010/2011 - (Page 71)

+ 1 866 374 – 8800 71 Advertising Services Strategies to reach investors and professionals. 3 3 3 Customized campaigns for online, print, and mobile advertising Key demographics include financial advisors and high-net-worth individuals Flexible integration of sponsored, third-party content Through our network of global financial websites, publications, and mobile applications, we connect institutions to an active community of business-minded financial advisors and individual investors. We work directly with firms to reach these audiences across multiple channels via highly visible campaigns on,® our global investing sites,,,® and Morningstar Advisor magazine. is one of the industry’s most respected financial websites for advisors and individual investors. Thousands of advisors rely on for market commentary and research. With an average of $110 million in assets under management, these advisors regularly visit for new ideas to support their clients’ diverse investment needs and to help build their businesses. Millions of individual investors register for investment analysis, news, and portfolio tools to help them make informed decisions. Together, these savvy financial professionals and investors are a prime audience for advertisers looking to launch new products and generate leads. Our depth of information is now complemented by the popular Footnoted blog, widely read by professional money managers and analysts, as well as sophisticated individual investors. For advertisers looking to reach global audiences, 33 Morningstar Audience Demographics Financial Advisors Individual Investors Website Statistics Registered Members ® Financial Advisors Website Statistics 6.2 million 2 million® Registered Members Average unique visitors/month 140,000 70,000 $110 million 197® 100,000 45,000 $97 million 209 average unique visitors/month Premium Member Statistics Premium Members Premium Member portfolio size ($): 2 million or more 1 million – 1.99 million 500,000 – 999,999 250,000 – 499,999 100,000 – 249,999 50,000 – 99,999 143,000+ Advisors’ average AUM Advisors’ average clients served 14% 19% 25% 20% 13% 5% 4% Type of Advisor: Independent financial planner Broker/dealer Other 42% 20% 38% 45% 29% 26% Morningstar Advisor Magazine Statistics Circulation Advisors’ average AUM Advisors’ average clients served Type of Advisor: Independent financial planner Broker/dealer 53% 28% 19% 50,000 $119 million 190 Less than 50,000 Average page views per visit Average time spent per session Average spent annually on financial information 21 page views 42 minutes $433 Other

Table of Contents for the Digital Edition of Morningstar Catalog 2010/2011

Morningstar Catalog 2010/2011
Legg Mason
T. Rowe Price
Raymond James
Morningstar Direct
RBC Global Asset Management (U.S.) Inc.
Morningstar® EnCorr®
CPMS Equity Market Service and CPMS Backtest Service
Morningstar® Workstation
Morningstar® Annuity Research CenterSM
Morningstar Quotes
Alpari (UK) Ltd
Morningstar LIM
Morningstar® QuoteSpeed
Morningstar® Fund Research
Morningstar® Equity Research
Morningstar® ETF Research
Morningstar® Corporate Credit Research
Morningstar Realpoint
Morningstar Associates
Ibbotson Associates
Morningstar Investment Services
Morningstar® Licensed Data
Morningstar® Document Library
Manager Benchmarks
Manager Profiles
Morningstar® Alternative Investment Center
Morningstar® Traded Fund Center
Morningstar® Pension and Endowment Center
Morningstar® Indexes
Morningstar® Equity Licensed Data
Morningstar® Document Research
Morningstar FootnotedPro
Morningstar® Advisor Workstation
Morningstar® Analyst Research Center
Morningstar® Portfolio Builder
Morningstar® Annuity Analyzer
Morningstar® Enterprise Data Management
Morningstar® Site Builder and Licensed Tools
Investor Relations Services
Morningstar® Advisor Websites
Morningstar Office
Labrum Capital Advisors, LLC
Morningstar® Principia
CPMS Model Portfolios
Advisor Professional Development
Morningstar® Newsletter Builder
Financial Charts and Presentations
Ibbotson® SBBI® Classic Yearbook
Corporate Performance Graph Service
Morningstar® Institutional Marketing and Sales Solutions
Morningstar® Investment Profiles and Guides
Morningstar Valuation Services
Ibbotson Valuation Publications
Ibbotson® Cost of Capital Resources Center
Advertising Services
Customer and Employee Incentive Programs®
Global Investing Websites
Morningstar® Investment Research CenterSM
Newsletters and Books

Morningstar Catalog 2010/2011