Morningstar Magazine - February/March 2014 - (Page 7)
Letter From the Editor
New Direction
Jerry Kerns
Follow Jerry on Twitter
@ jerrykerns
Welcome to the new Morningstar magazine.
Well, it's not completely new, but we've
made a bunch of changes and will continue to
do so over the next couple of issues. The most
notable change is our name. We dropped
Advisor from our masthead. This doesn't mean
advisors are no longer our focus. They are.
We will continue to publish sophisticated
research and analysis that will help advisors
better serve their clients. But we also
think our articles can benefit an institutional
audience. Asset managers, investment
consultants, and pension-fund executives have
long used Morningstar's products and research.
We want to expand our readership and
bring Morningstar's thinking to these institutions to show the depth of our work that you've
come to expect.
We also want our content to be more globally
oriented. Now more than ever, investors
everywhere have access to markets
and investments across borders. An investor
in China has an interest in what is happening
with commodities in Australia. A French
investor cares about the United States. We're
in a position to bring global information
to readers. Morningstar has researchers and
analysts working in nearly 30 countries.
Up until now, much of the research they were
producing was limited to investors in their
home countries. We want to bring this content
to a wider, international audience.
To go along with our new bent, we reorganized
the magazine and added new features. First,
we expanded our research section, which
is now called Strategies (Page 42). The
section is divided into three subsections: Asset
Allocation, Portfolio Construction, and
Investment Research. This mimics the Ibbotson
investment consulting approach. It is here
where you'll read the latest research articles
and papers from Morningstar. The new
Global Briefs section (Page 25) is a worldwide
roundup of shorter investment dispatches
from Morningstar's international offices.
Ivory Towers (Page 14) is a new column by
Morningstar's vice president of research, John
Rekenthaler. John critiques noteworthy
academic research papers, so readers will
know if they're worth a read. Letter From the
Board is an essay from a member of our
new editorial board. The board is composed of
senior members of Morningstar's global
research and analyst teams (see the masthead
opposite this page for its roster), and their task
is to help direct the content of the magazine.
Much of the magazine you'll recognize,
however. Spotlight, Morningstar Conversation,
Phillips Curve, Undiscovered Managers, among
other favorite features, remain.
This is a work in progress. Editorially, we'll
be tweaking things here and there. More
significant changes will happen on the design
side. Art director Alexander Skoirchet
has already done incredible work designing our
new Morningstar masthead, which he
created by hand. And this summer, we'll be
launching a version of the magazine for iPad.
I really want to hear what you think about the
direction we're going. Please let me know
what you like, don't like, and any suggestions
you might have. Send your comments
to jerry.kerns@morningstar.com, or you can find
me on Twitter.
global.morningstar.com/Morningstarmagazine
7
http://global.morningstar.com/Morningstarmagazine
Table of Contents for the Digital Edition of Morningstar Magazine - February/March 2014
Morningstar Magazine - February/March 2014
Contents
Contributors
Letter From the Editor
Preparing for the Next 50 Years
Morningstar Managers of the Year
Fixing the Trust Deficit
Rethinking the Path to Retirement
Trends
Same Old, Same Old
Global Briefs
The Economic Implications of an Older World
Banking on Performance
Is the Affordable Care Act Healing Health Care’s Woes?70
Baxter Has a Positive Prognosis
Leading Fidelity’s Charge for RIAs
Our Favorite Mutual Funds
50 Most-Popular Equity ETFs
Undervalued Stocks With Wide Moats
Moving the Goal Post
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