Morningstar Magazine - October/November 2016 - 74

Investors to always remember when you're doing strategic beta is that it's not always going to outperform the market. Benz: Well, that's a risk-that some of the factors that investors are gravitating to may be those that have recently outperformed and are less likely to outperform in the near future. Investors might abandon ship, and then we're back into that whole bad behavioral cycle again. For example, low-volatility strategies are a really easy sell right now relative to just taking a big factor bet on value. Advisors have an easy time getting comfy with, "Yes, we're putting these tilts into my client portfolios." That's the potential risk-they'll capitulate when that factor inevitably underperforms. Kaplan: There's another side to this, too, which Arnott has been talking about of late. If the strategies become too popular, the prices of the securities that the strategies load up on could be getting pushed up just by the demand for the strategy. Eventually, they might come crashing down. Benz: So, the multifactor product attempts to solve for this issue by bundling a bunch of factors together. A risk of any product like that is that it behaves a lot like the broad market, but maybe you're paying a little bit more for it. Davidson: These are all different types of beta, right? There's no best beta or worst beta. They're really just different dimensions along which expected returns move. One of the things the rationalist camp has tried to do is to isolate the unique risk associated with these strategies, so you can form a value-minus-growth portfolio that's market-neutral but that still has some variance. Well, that variance is due to that factor dimension- the value-growth dimension. The real question is what are the rewards for taking on these different types of risk? Why is market risk more rewarded than value risk, for example, even though these are unique sources of variance? 74 Morningstar October/November 2016 We are hard-wired for optimism, and we're hard-wired to find the data that supports our view, whether that be for index investing, investing in gold, or investing in stock futures. It doesn't matter. Steve Wendel

Table of Contents for the Digital Edition of Morningstar Magazine - October/November 2016

Contents
Morningstar Magazine - October/November 2016 - Cover1
Morningstar Magazine - October/November 2016 - Cover2
Morningstar Magazine - October/November 2016 - 1
Morningstar Magazine - October/November 2016 - 2
Morningstar Magazine - October/November 2016 - Contents
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Morningstar Magazine - October/November 2016 - Cover3
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