One + - July 2010 - (Page 12)

Impressions Send it to My Inbox [Re: “All Your Brains Are Belong to Us,” June 2010] I was discussing business with my husband, and we think that about 90 percent of our wedding and convention entertainment clients would prefer us not to call them. All contact is via e-mail with no face-to-face or even voice-to-voice contact. Yet the media are full of reality shows—people viewing others in real life. I wonder if this need/desire for reality shows is due to our e-mail business world. —Linda Blume Willis Blume Entertainment Agency MPI Carolinas Chapter More Than Carrots EDITOR’S NOTE: We appreciate the feedback on MPI and your magazine, One+. Your ideas and thoughts are important to us. Let us know what you think. E-mail the editorial team at editor@mpiweb.org. You Tell Us How is your organization committing to the local community? Tell us about it. Send an e-mail to editor@ mpiweb.org. [Re: Re-inventing Incentives, June 2010] Many people misinterpret the “carrot and stick” approach as if it was a positive/negative motivational tool, as in “you can take the carrot or take the stick, which do your prefer?” In fact, the allegory refers to the practice of tying a carrot to a long stick and placing it just out of reach of a donkey’s mouth so that it walks forward towards a carrot it will never reach, pulling the cart along as it goes. Your graphics regrettably say it all—carrots. Human beings are not dumb animals and will not be fooled (for long) by unreachable carrots disguised as incentives and rewards. The first step forward is when management drops the carrot metaphor when it considers employee incentives. —Jeremy Tyrrell Caesars Windsor MPI Ottawa Chapter Educational Conference (SEC) committee’s part. You expect to see something over the top at the end; however, it kept me viewing to listen to their action item, which was to register for the conference. —Joe Doyle AV Rental Depot MPI South Florida Chapter participate in the market/community as a real human and to demonstrate, over the long term, the ability to speak truthfully and to contribute value. —Chris Heuer Social Media Club Power Down? [Re: “PowerPoint’s Good Side,” PlusPoint blog] It’s not PowerPoint that is the killer—it’s the way the individual slides are designed that is the ultimate destroyer. Slides that incorporate the brain’s non-linear manner of processing information are an extremely powerful tool for helping participants pay attention, and retain information longer. Part of the problem is the way PowerPoint templates are designed. They instantly suggest that the deck should be a series of bullet-point, text-heavy slides. I don’t think this is what anyone had in mind when event AV first sprouted. Remember those cool old carousel slide projectors? Do you know what they were primarily used for? Pictures, right? Maybe it’s time to get back to basics and what worked. —Midori Connolly Pulse Staging and Events MPI San Diego Chapter Social Media Junket [Re: “Social Media Enhance Trust?” PlusPoint blog] As with most initiatives, perception has a great deal of power. You are right to question what the real impact will be when initiatives are not aligned with purpose and where internal and external policies are in direct conflict. It is unfortunate that we see this happening all too often, but in many instances, at least it is a start in the right direction. I personally know the social media teams at the two big soft drink companies, and they are doing a pretty good job in the face of organizational inertia that is really stacked up against them. Still, you have to wonder how much time people should be spending talking online about soft drinks. The real key to banking social capital is to An ‘A’ for Originality [Re: “Rabbit Says,” PlusPoint blog] With video being the most effective way of communicating quick creative story lines in a “live feed” world, I think this video was clever on the Southeast 12 one+ 07.10

Table of Contents for the Digital Edition of One + - July 2010

One+ - July 2010
In It Together
Contents
The Energy of Many
Impressions
Overheard
Agenda
Top Spots
Focus On
SoundOff
Hot Buzz
Art of Travel
Your Community
Making a Difference
Connections
Irrelevant
Refresh Yourself Before You Wreck Yourself
Who Owns Social, Anyway?/Embrace the Changing Pace
Penalty for Posting Event Videos Online
Improving Your Meeting Performance
Want to Kill Your Chances at Getting a Job?
A Natural Fit
Wearing the Green Crown
Off the Beaten Path
Cracking the Code
Clear Your Mindspace
There Is No Try
Grassroots Giving
Recognizing Market Transformation
Meet Where?

One + - July 2010