One + September 2010 - (Page 22)

U B THE FOCUS You’re Blocked So, your IT department hasn’t banned yet, but it’s become such a time waste, your caterer has been on hold for 15 minutes while you finish an article on the world’s smallest mother (two feet, four inches). You need help. Welcome to Just bookmark your poison with KMO and store it in your browser. Using the bookmark will prevent you from visiting the website too often. Spam in Your Snail Mail MPI member Stephanie Zapata recommends Catalogchoice. org for keeping your real-world inbox free of unwanted flyers, promotions and periodicals. Simply select from 3,000 companies, and the site delivers your optout request and keeps track of the confirmation. It’s a secure and effective way to reduce clutter and paper waste. “So many people and companies get unwanted catalogs and junk mail because they don’t know how to or don’t have the time to stop it,” Zapata says. 22 Gloria Guevara says she is fortunate to work for a government that has invested in the travel industry and the people of Mexico. When Gloria Guevara Manzo received an invitation to presidential palace Los Panos in January, she was surprised. When she learned her meeting with Mexico President Felipe Calderón would be one-onone, she was stunned. “My understanding was that they wanted to know my opinion on the travel industry, so I put together some talking points and ideas,” says Guevara, who at the time served as vice president and director for the Sabre Travel Network in Mexico. “When I went to Los Pinos, that’s when I learned it was not going to be a group of 20 people, it was by myself with the president—and I learned that exactly as I was walking into his office.” She was scheduled for a 20-minute briefing; the interview lasted nearly an hour and a half. “I told him, if you don’t mind I have some ideas I put together last night at 11 p.m.,” she recalls. “It was a very interesting session, because he was very open, very receptive.” In February, Guevara received a second invitation from the president. “After what I told him, I wasn’t sure why he wanted to see me again,” she says. “It was a nice conversation but also very candid, where I saw some areas of opportunity. He liked that I was open and asked questions.” President Calderón asked if she thought the country could market itself better, and she said yes. He asked her if she wanted to help her county, and she said yes, of course. Minutes later, she was accepting the role of tourism secretary for the nation. Two weeks after, she consented to take on the directorship of the Mexico Tourism Board as well. Now, just months later, Guevara is piloting the country through a new tourism and travel campaign that focuses on “the Mexico that is not well known outside of Mexico, or the Mexico that one+ 09.10 > DO YOU LIKE WEBSITES? Scheduled Reading The concept of intrigues us. Pick a book, submit your e-mail address and receive chronological excerpts at times of your choosing until fait accompli. But why read a book in your e-mail—or on your mobile device, for that matter? DailyLit has the answer: “If you are like us, you spend hours each day reading e-mail but don’t find the time to read books. DailyLit brings books right into your Inbox in convenient messages that take less than five minutes to read.” Well then.

Table of Contents for the Digital Edition of One + September 2010

One + September 2010
Energy of Many
Share Your Mind
Thoughts + Leaders
Five Years Later
What You Missed
Top Spots
TMI at Your Peril
Men Behaving Badly
You Can Go Your Own Way
Falling for Food
Breaking Bread
Community Service
Controlled Chaos
The Quick Guide to Keeping Your Top Talent
Generation Why
What’s the Right Risk?
Let’s Talk
Get an (Economic) World View
Your Community
Making a Difference
Until We Meet Again

One + September 2010