One + October 2010 - (Page 10)
THE ENERGY OF MANY
Meetings Mean Business. What Else?!
MEETINGS AND EVENTS ARE MORE THAN JUST NICE RELATIONSHIPS WITH CUSTOMERS. They are a critical tool to increase sales, improve customer relationships, develop brand integrity, bring innovation, motivate and develop the main asset of any organization: people. Companies seem to be rediscovering the fact that their intrinsic value is indeed the sum of all their motivated talents, and meetings can signiﬁcantly help to retain these talents. Over the past 24 months, many organizations had to reduce staff while continuing to serve customers. Pressure has never been so high on employees’ shoulders, impacting their professional/private life balance and creating a challenging working environment. Those who retain jobs are supposedly the best ones, but what will they do and where will they go when the economy is in full recovery mode? This is just one aspect of the potential strategic use of meetings. If one takes a closer look at an organization’s strategy and objectives, she will ﬁnd that meetings can actually address most of them, as long as they include three key success factors: learning, networking and emotions. Learning: whether the meeting is internally or externally focused, whether it is sales training, a customer program or incentive travel, content will bring value to the participants. Networking: getting to know your colleagues or clients better, exchanging ideas with your industry peers and building or consolidating your network is essential to thrive in our connected world. Emotions: from our childhood when our parents were telling us stories at night to the CEO speech sharing her vision for the future, the moments we remember best are those which touched our brain, guts or heart. Meetings means business and are strategically used to leverage performances. They are developed to bring concrete execution of the organization’s objectives, measurement of its impact, post-meeting process, participant feedback and reinforcement of key messages. Developing content and connecting and engaging people are the main roles of the meeting and event industry. This is the essence of our profession and where we bring the greatest added value. Meetings mean business. What else?!
The MPI Foundation continues its drive to provide innovative, career-building thought leadership development through the following key industry partnerships. Corporate Social Responsibility InterContinental Hotels Group (IHG) is supporting a ﬁve-year CSR initiative to help meeting and event industry professionals achieve sustainable organizational success through development of training, certiﬁcation, reporting tools and a CSR research center. Value of Meetings Reed Travel Exhibitions through AIBTM is dedicated to studying and understanding the appreciable business value of meetings through key research ﬁndings. This will culminate at AIBTM in Baltimore, June 2011. Future of Meetings Jumeirah is focused on studying and understanding the future of meetings through the Meetings Outlook Research Initiative. Omni Hotels is focused on studying and understanding the future of meetings technology through the Meetings Outlook Research Initiative.
ERIC ROZENBERG is president of Swantegy and 2010-2011 MPI chairman. He can be reached at firstname.lastname@example.org.
PSAV is focused on studying and understanding the future of meetings technology through the Meetings Outlook Research Initiative.
Table of Contents for the Digital Edition of One + October 2010
One + October 2010
Energy of Many
Signs of the Times
Kill Your Résumé
Live in Person
Untangling the Value of Social Media
Making a Difference
Until We Meet Again
One + October 2010