One + October 2010 - (Page 28)

U B THE AIR BORN A regional surge in business travel reflects economic recovery in parts of Europe. In the first six months of 2010, the number of business flights taken by Europeanbased staff increased by 3 percent as compared to the same period in 2009, according to the AirPlus Business Travel Index. By June, 10 percent of these travelers had returned to their business-class seats, a figure last reached pre-slump at the end of 2008. In all, European companies spent 7 percent more on flights in the first half of this year than they did in the first half of 2009. Signs of theTimes BY JESSIE STATES As the economy ambles its way back—minus the occasional stumble and (god forbid) the dreaded doubledip—some industries have awakened from forced hibernation to take measure of what (if anything) is left. Not so for the meeting sector, which spent its economic naptime correcting public misperceptions, researching the link between meetings and business success and advocating for the creation of strategic meetings management programs at companies worldwide. And while the path ahead may be rocky, for meetings and events, the signs of spring have surely arrived. Nearly onethird (31 percent) of global association execs experienced a higher actual or planned attendance for their 2010 events than in 2009, according to research by IMEX and the International Congress and Convention Association, and an additional 46 percent of professionals indicated no change in delegate numbers at all. The future: Almost one-third of associations will run more meetings in 2011, and a massive 53 percent project increased attendance. STEADY-TORISING WELCOME BACK The industry recovery has surpassed expectations, according to the National Business Travel Association Foundation. Its research suggests that global business travel spend will reach US$896 billion this year and grow to $1.2 trillion by 2014. According to the report, the decline in business travel following the Sept. 11, 2001, terrorist attack in New York exceeded that of this recent Great Recession. 28 one+ 10.10

Table of Contents for the Digital Edition of One + October 2010

One + October 2010
Contents
Energy of Many
Impressions
Design Thinking
Agenda
Thoughts+Leaders
SPIN Zone
Overheard
SoundOff
Signs of the Times
Focus
Top Spots
Connections
Irrelevant
Kill Your Résumé
Exceed Expectations
Live in Person
Snack Attack
Skin Deep
Playing God?
Gooooooal!
Untangling the Value of Social Media
Local Favor
Personality Order
Datascape Architect
Thriving Exhibits
Your Community
Making a Difference
Until We Meet Again

One + October 2010

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