One + October 2010 - (Page 5)

OCTOBER 2010 FEATURES 47 Skin Deep A successful conference in Florida leaves dermatologists feeling rejuvenated. BY ILONA KAUREMSZKY 56 Playing God? Massachusetts plays host to a forward-thinking conference about a hotbutton issue: genetics. BY ROB COTTER 60 Gooooooal! The World Cup and a massive global audience help South Africa roll onto the world stage. BY ROWLAND STITELER 72 Local Favor Reduced costs, greater rewards: Meeting professionals find success in their own backyards. BY ELAINE POFELDT 65 COVER STORY Untangling the Value of Social Media Social media budgets are on the rise even as countless debates continue on how, why and even if the emerging business medium’s ROI can be quantified. Yet, one thing is clear: Meeting and event professionals lax on social media strategy may soon be an endangered species. BY MICHAEL PINCHERA 60 72 78 78 Personality Order Understanding the different psychological affinities in the workplace can help minimize chaos and failure. BY JESSIE STATES 80 Datascape Architect Collaboration has long been appreciated in the meeting and event industry. Dr. JoAnn KucheraMorin’s AlloSphere avails a glimpse into how we’ll think and work together in the future. BY ERIK DAVIS 84 Thriving Exhibits The reports of the death of trade shows are premature. BY SUZANNA DE BACA 80 5

Table of Contents for the Digital Edition of One + October 2010

One + October 2010
Energy of Many
Design Thinking
Signs of the Times
Top Spots
Kill Your Résumé
Exceed Expectations
Live in Person
Snack Attack
Skin Deep
Playing God?
Untangling the Value of Social Media
Local Favor
Personality Order
Datascape Architect
Thriving Exhibits
Your Community
Making a Difference
Until We Meet Again

One + October 2010