One + October 2010 - (Page 92)

> UNTIL WE MEET AGAIN HOSTED They tell us that hosted buyer programs work, but where are the stats for that? Inquiring minds want to know. Hosted Buyers 97% to call suppliers they met for future business 97% built new business connections 91% recommend hosted buyer to their peers 88% connected with suppliers who matched their needs 99% met their commercial objectives +3% attendance (3,827) The Global Meetings & Incentives Exhibition Barcelona, Spain 1-3 December 2009 +4% prescheduled appointments (54,255) US$450 million in business contracted at IMEX $2.2 billion in expected additional business (+20%) 96% rated the show as “very” or “quite” important for their business 79% spent more than 12 hours on the show floor 40% have budgets greater than $1 million 92 one+ 10.10 > Find out more at, and experience a hosted buyer program for yourself. Suppliers 97% met with good business matches 94% generated quality leads “We evaluate ROI from the production of definite business and the development of relationships for future business. At the MPI hosted buyer program, we had 24 appointments that produced 12 active leads, and we have one definite booking worth $225,000.” —Michael Dominguez, Loews Hotels 96% were satisfied with the quality of pre-schedule appointments “Increasingly, tourism providers in Scotland are recognizing the value of promoting what the country offers to international audiences. This will be the largest presence that Scotland has had at EIBTM, which is testament to our partners’ confidence that EIBTM provides a good return on investment.” —Amanda Henderson, VisitScotland “We are very happy that IMEX is giving us the opportunity to bring as many buyers as possible to this show. This year was our record year, with 180 buyers.” —Christian Badenhop, Worldhotels “I like the hosted buyer program. The appointments are so much more effective than just standing around waiting for someone to come to your stand. I tell my buyers in the U.S. that if you plan international programs you have to come to IMEX, because you see every destination in the world there.” —Matt Davis, NYC & Company

Table of Contents for the Digital Edition of One + October 2010

One + October 2010
Energy of Many
Design Thinking
Signs of the Times
Top Spots
Kill Your Résumé
Exceed Expectations
Live in Person
Snack Attack
Skin Deep
Playing God?
Untangling the Value of Social Media
Local Favor
Personality Order
Datascape Architect
Thriving Exhibits
Your Community
Making a Difference
Until We Meet Again

One + October 2010