One + January 2011 - (Page 76)

P rly threaten, and of Mother Nature will regula fessionals might, the forces from your Try as meeting pro re’s no need to panic. Learn first line of defense. But the often breech, an event’s y’re unavoidable. better handle them when the prevent meeting disasters and peers to i n chera By Michael PREVENT A PANDEMIC The Situation , a video game expo in Seattle Following the conclusion of firmed cases delegates had con organizers learned that some ak.” In ht of the virus’ latest “outbre of H1N1—at the heig sick—a mere ple had become total, approximately 100 peo organiz60,000-plus attendees. Once 0.165 percent of the , they took to ants had H1N1 ers knew that some particip leveragr late-breaking message out, the Internet to get thei list of outgoown website. A ing Twitter and the event’s cases of of attendees with confirmed ing flights and trains n as necesupdated as ofte H1N1 was posted online and was not a eral age of attendees (23-32) sary. Because the gen s on whom cern shifted to focu group at serious risk, the con . ld potentially come in contact the ill attendees cou BRAD GOLDBERG is CEO/owner of Florida-based contingency planning and risk management firm TriGold Consulting. RUUD JANSSEN, CMM, is owner and managing director of Swiss unconventional marketing group The New Objective Collective. The Lessons was used, but Brad Goldberg: Social media being sent and to whom? what message is ng way, a pubHad this been spun the wro have occurred. lic relations nightmare could als need to work with Meeting profession erstand how media relations experts to und n themte the right message and to trai to craft and distribu type of media. ing with any selves and their staff on interact tions staff m of two trained media rela Having a minimu the need arise. idends should members will pay huge div or getting creating a contingency plan Unfortunately, like to be ignored gs tend the right insurance, these thin tive when we needed, and then we are reac until could have been proactive. twas of such importance, mee Knowing the issue of H1N1 proactive in idene been more ing professionals should hav a contingency es, and then having created tifying ill attende usly discussed on ions previo plan, they could look at opt rn safely to attendees or help them retu how to isolate the ger. others in dan their homes without putting roach of assessing the risk Ruud Janssen: I like the app on site by informing of the and mitigating the risk while d delegates that were confirme transport modes used by the ained anonymous names rem cases. Here I am assuming the ring the cirrt modes revealed. Conside but their transpo organizer made te event, the cumstances of a 60,000-delega rt to inform. a deliberate effo 76 one+ 01.11

Table of Contents for the Digital Edition of One + January 2011

One + January 2011
Contents
Energy of Many
Impressions
The Future is Sharing
Agenda
Overheard
Thoughts+Leaders
Focus
Strategic View
Fans, Dry Ice and a $600 Extension Cord
Top Spots
Connections
Irrelevant
Job Resolution
The Laws of Attraction
How Bazaar
What’s Cooking in 2011
Another World at Our Feet
Middle East Central
More Than Amusement
The Future Looks Brilliant
How to Develop a Virtual Event
Disaster!
Tales of Adventure for the Newly Independent Planner
Idea Man
Your Community
Making a Diffrence
Until We Meet Again

One + January 2011

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