One + February 2011 - (Page 40)

> > TRANSFORM THE WORLD BY TIM SANDERS << UP TO SNUFF EVERY ONCE IN A WHILE YOU HEAR SOMETHING IN A SPEECH THAT ROCKS YOUR WORLD. For me, it happened in 2001 when I was sharing the stage with former Yahoo! executive, current Florida State Sen. Jeremy Ring. He and I were touring regional ofﬁces giving pep talks to our sales teams. The troops needed motivation, as the economy turned ugly and the dotcom bubble burst. They’d show up every day at work with deer-in-the-headlights looks. For a few years, Yahoo! had been the darling of Madison Avenue and Wall Street. But that was changing as the media and investment communities hammered at our business model. With the implosion of the online ad market, employees feared for their jobs—with good reason. Jeremy challenged audience members to update their résumés every year. “Otherwise,” he pointed out, “you can get whacked by the times, just like a lifer at Xerox.” Ouch. His point: A better résumé gives you a better chance to land on your feet when the magic carpet of momentum is yanked. It was a wakeup call. I hadn’t had a résumé for years (I was lucky enough to be hired at Broadcast.com without needing one). Moreover, I hadn’t really thought much about how my total offering had evolved in a bulletpoint measurable way. Taking his advice to heart, I made résumé overhaul part of my ﬁrst-quarter planning from that day forward. And I’ve seen a real payoff, as multiple layers of change required me to tap into diverse interests, educational backgrounds and business experience. It’s helped me stay relevant. For meeting professionals, this is an important exercise. Take these steps, add something valuable to your résumé this year and you’ll be ready for anything. 1. Create three résumés. Build résumés that allow you to track 40 one+ 02.11 http://www.Broadcast.com

Table of Contents for the Digital Edition of One + February 2011

One + February 2011
Contents
Energy of Many
Impressions
The Productivity Cloud
Overheard
Agenda
MPIWeb Connect
Thoughts+Leaders
Events for Life
Gateway to the Future
Top Spots
It Was Not Interesting
Irrelevant
The Wrong Words
Up to Snuff
That’s Enough Facebook
Super Foods to the Rescue
Shoring Resources
Jack and Smoke
Accidentally on Purpose
Staying on Top of Tech
The Joy of Work
Plan to Run
Productivity on the Go
Angel of the Favelas
Your Community
Making a Difference
Until We Meet Again
MPI’s 2011 Meeting Guide to Canada
Contents
Banff Centre
Ottawa Tourism
Tourisme Montréal
The Buzz
InterContinental Canada
Caesars Windsor
Vintage Hotels
The Great Green North
Whistler, British Columbia
Meetings and Conventions Calgary
Scotiabank Convention Centre

One + February 2011