One + May 2011 - (Page 10)

THE ENERGY OF MANY Redesigned for Conversation WE’VE HEARD IT BEFORE: “BUSINESS HAS LOST 2011 in Orlando, we throw out a lot of stone tablets and, keeping the new rules of engageTHE ART OF CONVERSATION.” For many of ment top-of-mind, design a new event, one that us, recent economic shifts resulted in a greater focus on short-term business process efficiency, puts conversation at the forefront of everything we deliver. We replace our traditional exhibioften at the expense of long-term relationshiption with pre-scheduled conversation appointbuilding. Shifts in technology have us commuments at a 15 percent lower price-point. We nicating in 140-character-or-less sound bytes, resplendent in acronyms created by and for the begin the attendee conversation earlier by askgrowing mobilista class. And social convention ing you to vote for session preferences through Meeting Madness. And we release a mobile has evolved such that your only hope of conapp to ensure you can connect to your fellow necting voice-to-voice with a client or vendor is by pre-choreographing the time and content. members both onsite in Orlando and beyond. (Check out Hamlet’s BlackBerry for digital etiquette advice.) In an industry that was not only In an industry that was not only built on built on personal relationships, but designs experiences that enable rich personal relationships, but designs experiences conversations, we find a new world that enable rich conversations, we find a new order in place. world order in place. We ignore these new rules of engagement at our peril. Shifts in economIt’s one thing to know and understand the ics, technology and protocol have rewired the new rules of engagement. It’s another thing way we engage and connect with each other. Increasingly, the role of meeting professionals is entirely to have the courage to act on them. to synthesize the art and science of converCome see them for yourself in e rsation into events using these new rules Orlando. You’ll be blown away to build better human connections to by the noise we make. ter business and ideas. d Fusion Productions/Disney’s roductions/Disney’s DigitalNow 2011 gathering of CEOs in Orlando, Florida, took this challenge head-on, delivering provocative content in a livering tech-friendly design that created y amazing conversations. nversations. Sadly, many organizations continue to rely ue on ancient designs for their meetings etings and events as if their programs ms were carved in BRUCE MACMILLAN, CA, is president and CEO of MPI. He can be reached at Follow him at stone tablets. s. For the World Educaation Congress ss 10 one+ 05.11 1 > The MPI Foundation continues its drive to provide innovative, career-building thought leadership development through the following key industry partnerships. Corporate Social Responsibility InterContinental Hotels Group (IHG) is supporting a five-year CSR initiative to help meeting and event industry professionals achieve sustainable organizational success through development of training, certification, reporting tools and a CSR research center. Value of Meetings Reed Travel Exhibitions through AIBTM is dedicated to studying and understanding the appreciable business value of meetings through key research findings. This will culminate at AIBTM in Baltimore, June 2011. Future of Meetings Jumeirah is focused on studying and understanding the future of meetings through the Meetings Outlook Research Initiative. Omni Hotels is focused on studying and understanding the future of meetings technology through the Meetings Outlook Research Initiative. PSAV is focused on studying and understanding the future of meetings technology through the Meetings Outlook Research Initiative.

Table of Contents for the Digital Edition of One + May 2011

One + May 2011
Energy of Many
Meeting Design Goes Mobile
Picking Brains
Ask the Experts
Art of Travel
Web Watch
Radical Co-creation
Engagement + Innovation = Wunderbar
Top Spots
The Business of Being Social
Safety in Numbers
Ads, Sponsors and Patrons
Should I Stay or Should I Go?
It’s Getting Better All the Time
Blame It on Rio
Ride Free
Learning How the Brain Learns
Just Face It
Becoming Mindful with Your Meetings
Group Think
The Mesh Meeting
Your Community
Making a Difference
Until We Meet Again

One + May 2011