One + May 2011 - (Page 42)

> > M E D I A M AT T E R S BY CHRIS BROGAN << THE BUSINESS OF BEING SOCIAL OUR MONTHLY GOAL, YOU AND I, IS TO BETTER UNDERSTAND HOW ALL THESE NEW ONLINE TOOLS CAN IMPROVE AND AUGMENT YOUR MEETING EXPERIENCE. Not all the ideas will work exactly as planned. You’ll tinker a bit and decide which ones fit, and your mileage will likely vary. But it’s imperative you start experimenting with the tools available, or you will miss out on truly valuable experiences and lose a lot of clients along the way. Why Social Networks? Think of social networks as the 21st century’s telephone. In the early 1900s, we might be discussing how the hand-crank wall phone has empowered a different communication model than the telegraph. The difference between our interactions on phones versus social networks: the latter empower more than one conversation with more than one player. Facebook has 610 million users (and growing). That’s one in 11 people on Earth. Your constituency is there—but whether or not Facebook is the right platform for your organization’s community and events is another matter entirely. 42 one+ 05.11

Table of Contents for the Digital Edition of One + May 2011

One + May 2011
Energy of Many
Meeting Design Goes Mobile
Picking Brains
Ask the Experts
Art of Travel
Web Watch
Radical Co-creation
Engagement + Innovation = Wunderbar
Top Spots
The Business of Being Social
Safety in Numbers
Ads, Sponsors and Patrons
Should I Stay or Should I Go?
It’s Getting Better All the Time
Blame It on Rio
Ride Free
Learning How the Brain Learns
Just Face It
Becoming Mindful with Your Meetings
Group Think
The Mesh Meeting
Your Community
Making a Difference
Until We Meet Again

One + May 2011