B Y K E V I N W O O
DOES A MEETING ORGANIZER REALLY NEED TO UNDERSTAND NEUROSCIENCE TO PRODUCE A GOOD EVENT? It would certainly be helpful, says Dr. Richard
Ackley, a professor of business psychology at the Chicago School of Professional Psychology. “The way material is presented at conferences caters primarily to the left brain (which processes facts), sometimes to the exclusion of the right brain (responsible for intuition and emotion),” Ackley said. The overall learning process is stunted when this happens.
Table of Contents for the Digital Edition of One + May 2011