Recording - September 2010 - 41

SEPTEMBER 2010 TAXI Road Rally 2009

Marketing Your Music Online Panel, Part 2
Moderated by Dan Kimpel PANELIST S
Tony van Veen – CEO, Discmakers and CD Baby Ariel Hyatt – President, Ariel Publicity Debra Russell – Life coach, marketing specialist Bob Baker – Author, Guerilla Music Marketing Handbook

Tony: And you have to learn how to write copy—I mean, just like you are working on your skills writing songs. Writing copy is also a skill, and these kind of value-added communications are key. But learning how to write a headline, learning how to structure an offer are learned skills you develop over time, and it’s not that hard. It’s like anything else. Look at stuff that you like, figure out what works—just like listening to songs that you like and figuring out what they did—write something, ask a couple of folks to critique it, make some tweaks, try it. The beauty of it is, with the Internet, you can test it one way, test it another way, and see how you get more sign-ups, more sales, what have you. It’s easy to do. Debra: OK. Actually, I have a couple of things. I love what Ariel was saying about not forgetting the sales message. I actually see people making the other mistake, which is being all sales, all the time…me, me, me. Especially on something like Twitter or Facebook, you will lose people so fast; your followers will drop. So the number that I find works the best for communication, relationship, sharing stuff about who you are and what you’re passionate about and what you have to offer, and your marketing messages should be seven to 10. So, for every 10 total messages, seven are relationship building, three are marketing. So the whole point is people buy from the people they know, they like and they trust. And the magic of social media marketing is that

The Online Marketing panelists striking a group pose. (L to R) Dan Kimpel, Tony van Veen, Ariel Hyatt, Debra Russell and Bob Baker.

they can get to know you, like you, trust you, and then they’re totally stoked to buy from you, because they know you, they like you, they trust you, they like who you are, who you stand for, what you represent. So seven relationship, three sales. Again, also, with what Ariel was saying, you’re in the service business. You are in a service business, so be of service to the people you are working with, whether who you are marketing to are A&R, or managers of artists or music supervisors, or who you are marketing to are your end buyers, your fans, your followers. Be of service to them. Find out what they need and communicate that. And, finally, yes, it’s overwhelming, but there are such cool tools that help you manage your time and make the biggest impact with the time that you have to give. Basically, what I’m learning is that maybe 30 to 40 minutes a day is really all it takes to work social media marketing with consistency. And it really takes consistency. I talk to people who say, “Yeah, I got on Twitter. I was on there a couple of days, but I haven’t been on for three months.” That doesn’t work. You need to work it

with consistency, even if you’re only there twice a week, you know? Be consistent with it. And there are some great tools for Twitter users. Mashable.com, if you want to find out what is the best tool, that’s one of the best resources for it.

Tony: If I can add something, just a caveat to what you said, Debra. The seven-to-10 is a good rule of thumb, but that doesn’t mean that you should never say anything about where you’re playing or what you have for sale in the other messages. If you have a newsletter kind of communication, it’s perfectly OK after you link to the video and write something interesting about what you’re eating…it’s perfectly OK to at the bottom remind folks and have a little link to where your CD is available for sale, because you are still trying to sell stuff. The point is, if every single e-mail is, “Buy my CD, buy my CD, buy my CD,” people will either unsubscribe, or more like, they’ll just send you to their spam folder and you’ll never know that they’re not reading your stuff anymore.
Continued on page 42
41


http://www.Mashable.com

Recording - September 2010

Table of Contents for the Digital Edition of Recording - September 2010

Recording - September 2010
Fade In
Contents
Talkback
Fast Forward
Ten Steps To Better Mixes
Summit Audio Everest
Mixing in Pro Tools: A 10-Step Program To Get The Job Done
FXpansion DCAM: Synth Squad
Miking and Mixing a SymphonyOrchestra
Focusrite Saffire Pro 24 DSP
Mackie Onyx-i Series Mixers
Zoom G2.1Nu
ADK Microphones Berlin 47 Au and Cremona 251 Au
Sanyo Xacti Sound Recorder
Recording’s Showcase of Sounds
iZotope Alloy
It’s Your Money—Know Your Rights. Chapter 6: Income Earned By Songs—Part 1.
Readers' Tapes
Advertiser Index
Fade Out
Recording - September 2010 - Recording - September 2010
Recording - September 2010 - Cover2
Recording - September 2010 - 1
Recording - September 2010 - Fade In
Recording - September 2010 - 3
Recording - September 2010 - Contents
Recording - September 2010 - 5
Recording - September 2010 - Talkback
Recording - September 2010 - 7
Recording - September 2010 - Fast Forward
Recording - September 2010 - 9
Recording - September 2010 - Ten Steps To Better Mixes
Recording - September 2010 - 11
Recording - September 2010 - Summit Audio Everest
Recording - September 2010 - 13
Recording - September 2010 - 14
Recording - September 2010 - 15
Recording - September 2010 - Mixing in Pro Tools: A 10-Step Program To Get The Job Done
Recording - September 2010 - 17
Recording - September 2010 - 18
Recording - September 2010 - 19
Recording - September 2010 - FXpansion DCAM: Synth Squad
Recording - September 2010 - 21
Recording - September 2010 - 22
Recording - September 2010 - 23
Recording - September 2010 - Miking and Mixing a SymphonyOrchestra
Recording - September 2010 - 25
Recording - September 2010 - Focusrite Saffire Pro 24 DSP
Recording - September 2010 - 27
Recording - September 2010 - 28
Recording - September 2010 - 29
Recording - September 2010 - Mackie Onyx-i Series Mixers
Recording - September 2010 - 31
Recording - September 2010 - 32
Recording - September 2010 - 33
Recording - September 2010 - Zoom G2.1Nu
Recording - September 2010 - 35
Recording - September 2010 - 36
Recording - September 2010 - 37
Recording - September 2010 - ADK Microphones Berlin 47 Au and Cremona 251 Au
Recording - September 2010 - 39
Recording - September 2010 - 40
Recording - September 2010 - 41
Recording - September 2010 - 42
Recording - September 2010 - 43
Recording - September 2010 - 44
Recording - September 2010 - 45
Recording - September 2010 - Sanyo Xacti Sound Recorder
Recording - September 2010 - 47
Recording - September 2010 - Recording’s Showcase of Sounds
Recording - September 2010 - 49
Recording - September 2010 - iZotope Alloy
Recording - September 2010 - 51
Recording - September 2010 - 52
Recording - September 2010 - 53
Recording - September 2010 - It’s Your Money—Know Your Rights. Chapter 6: Income Earned By Songs—Part 1.
Recording - September 2010 - 55
Recording - September 2010 - Readers' Tapes
Recording - September 2010 - Advertiser Index
Recording - September 2010 - 58
Recording - September 2010 - 59
Recording - September 2010 - 60
Recording - September 2010 - 61
Recording - September 2010 - 62
Recording - September 2010 - 63
Recording - September 2010 - Fade Out
Recording - September 2010 - Cover3
Recording - September 2010 - Cover4
https://www.nxtbook.com/musicmaker/musicmaker/recording_202404
https://www.nxtbook.com/musicmaker/musicmaker/recording_202403
https://www.nxtbook.com/musicmaker/musicmaker/recording_202402
https://www.nxtbook.com/musicmaker/musicmaker/recording_202401
https://www.nxtbook.com/musicmaker/musicmaker/recording_202312
https://www.nxtbook.com/musicmaker/musicmaker/recording-november-2023
https://www.nxtbook.com/musicmaker/musicmaker/recording_202310
https://www.nxtbook.com/musicmaker/musicmaker/recording_202309
https://www.nxtbook.com/musicmaker/musicmaker/recording_202308
https://www.nxtbook.com/musicmaker/musicmaker/recording_202307
https://www.nxtbook.com/musicmaker/musicmaker/recording_202306
https://www.nxtbook.com/musicmaker/musicmaker/recording_202305
https://www.nxtbook.com/musicmaker/musicmaker/recording_202304
https://www.nxtbook.com/musicmaker/musicmaker/recording_202303
https://www.nxtbook.com/musicmaker/musicmaker/recording_202302
https://www.nxtbook.com/musicmaker/musicmaker/recording_202301
https://www.nxtbook.com/musicmaker/musicmaker/recording_202212
https://www.nxtbook.com/musicmaker/musicmaker/recording_202211
https://www.nxtbook.com/musicmaker/musicmaker/recording_202210
https://www.nxtbook.com/musicmaker/musicmaker/recording_202209
https://www.nxtbook.com/musicmaker/musicmaker/recording_202208
https://www.nxtbook.com/musicmaker/musicmaker/recording_202207
https://www.nxtbook.com/musicmaker/musicmaker/recording_202206
https://www.nxtbook.com/musicmaker/musicmaker/recording_202205
https://www.nxtbook.com/musicmaker/musicmaker/recording_202204
https://www.nxtbook.com/musicmaker/musicmaker/recording_202203
https://www.nxtbook.com/musicmaker/musicmaker/recording_202202
https://www.nxtbook.com/musicmaker/musicmaker/recording_202201
https://www.nxtbook.com/musicmaker/musicmaker/recording_202112
https://www.nxtbook.com/musicmaker/musicmaker/recording_202111
https://www.nxtbook.com/musicmaker/musicmaker/recording_202110
https://www.nxtbook.com/musicmaker/musicmaker/recording_202109
https://www.nxtbook.com/musicmaker/musicmaker/recording_202108
https://www.nxtbook.com/musicmaker/musicmaker/recording_202107
https://www.nxtbook.com/musicmaker/musicmaker/recording_202106
https://www.nxtbook.com/musicmaker/musicmaker/recording_202105
https://www.nxtbook.com/musicmaker/musicmaker/recording_202104
https://www.nxtbook.com/musicmaker/musicmaker/recording_202103
https://www.nxtbook.com/musicmaker/musicmaker/recording_202102
https://www.nxtbook.com/musicmaker/musicmaker/recording_202101
https://www.nxtbook.com/musicmaker/musicmaker/recording_202012
https://www.nxtbook.com/musicmaker/musicmaker/recording_202011
https://www.nxtbook.com/musicmaker/musicmaker/recording_202010
https://www.nxtbook.com/musicmaker/musicmaker/recording_202009
https://www.nxtbook.com/musicmaker/musicmaker/recording_202008
https://www.nxtbook.com/musicmaker/musicmaker/recording_202007
https://www.nxtbook.com/musicmaker/musicmaker/recording_202006
https://www.nxtbook.com/musicmaker/musicmaker/recording_20205
https://www.nxtbook.com/musicmaker/musicmaker/recording_202004
https://www.nxtbook.com/musicmaker/musicmaker/recording_202003
https://www.nxtbook.com/musicmaker/musicmaker/recording_202002
https://www.nxtbook.com/musicmaker/musicmaker/recording_202001
https://www.nxtbook.com/musicmaker/musicmaker/recording_201912
https://www.nxtbook.com/musicmaker/musicmaker/recording_201911
https://www.nxtbook.com/musicmaker/musicmaker/recording_201910
https://www.nxtbook.com/musicmaker/musicmaker/recording_201909
https://www.nxtbook.com/musicmaker/musicmaker/recording_201908
https://www.nxtbook.com/musicmaker/musicmaker/recording_201907
https://www.nxtbook.com/musicmaker/musicmaker/recording_201906
https://www.nxtbook.com/musicmaker/musicmaker/recording_201905
https://www.nxtbook.com/musicmaker/musicmaker/recording_201904
https://www.nxtbook.com/musicmaker/musicmaker/recording_201903
https://www.nxtbook.com/musicmaker/musicmaker/recording_201902
https://www.nxtbook.com/musicmaker/musicmaker/recording_201901
https://www.nxtbook.com/musicmaker/musicmaker/recording_201812
https://www.nxtbook.com/musicmaker/musicmaker/recording_201811
https://www.nxtbook.com/musicmaker/musicmaker/recording_201810
https://www.nxtbook.com/musicmaker/musicmaker/recording_201809
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201808
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201807
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201806
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201805
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201804
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201803
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201802
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201801
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201712
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201711
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201710
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201709
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201708
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201707
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201706
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201705
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201704
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201703
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201702
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201701
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201612
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201611
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201610
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201609
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201608
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201607
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201606
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201605
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201604
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201603
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201602
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201601
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201512
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201511
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201510
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201509
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201508
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201507
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201506
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201505
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201504
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201503
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201502
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201501
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201412
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201411
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201410
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201409
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201408
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201407
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201406
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201405
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201404
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201403
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201402
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201401
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201312
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201311
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201310
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201309
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201308
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201307
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201306
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201305
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201304
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201303
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201302
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201301
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201212
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201211
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201210
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201209
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201208
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201207
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201206
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201205
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201204
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201203
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201202
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201201
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201112
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201111
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201110
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201109
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201108
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201107
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201106
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201105
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201104
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201103
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201102
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201101
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201012
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201011
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201010
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201009
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201008
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201007
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201006
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201005
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201004
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201003
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201002
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201001
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200912
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200911
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200910
https://www.nxtbook.com/nxtbooks/musicmaker/nxtd
https://www.nxtbookmedia.com