Recording - October 2010 - 51
OCTOBER 2010 TAXI Road Rally 2009
Marketing Your Music Online Panel, Part 3
Moderated by Dan Kimpel PANELIST S
Tony van Veen – CEO, Discmakers and CD Baby Ariel Hyatt – President, Ariel Publicity Debra Russell – Life coach, marketing specialist Bob Baker – Author, Guerrilla Music Marketing Handbook
The Online Marketing Panel (L to R): Dan Kimpel, Tony van Veen, Ariel Hyatt, Debra Russell, and Bob Baker.
Dan: I’m interested in the harp thing that you just mentioned, Tony. And I think sometimes people create music, which is certainly not mainstream music, and I agree with you as far as getting the creative methods of getting it out. Staying with you for a second, can you mention somebody else that you are aware of who does a type of music that we may not think of as mainstream, but is seeing relative success by imaginative marketing? Tony: Well, much of the success that I see is from artists who are really working the fundamentals, some of the fundamentals that we’ve talked about. I think that there are, obviously, creative ways to do that. But, if you read what Ariel writes, I mean, she’s got great stuff, great tips about how to work your iTunes strategy. It’s just, have that database; build that database. How many folks here have a database of fans or of potential customers? So, close to half the room. How many of you have more than a hundred names? OK. More than 500 names? A thousand names? Two thousand names? Five thousand names? You got 5,000 names? Very good. How many names you got? Eight thousand? How many e-mail addresses? OK, it’s impressive. So, for everybody else, you may think, “Wow, how am I going to get to 3,000 or 5,000?” And it’s the same way you eat an elephant. One bite at a time. You start with one. It starts with having a list manager
where you can capture that info, and then making it easy for folks to give you their info and sign up. And, if you give them a little something for free. You know, “Get a free song,” “Download a song for free after you give me your e-mail address.” It’s a great way to have a little perk, a little carrot for folks to give you their contact info. Ariel: And to deliver that, I recommend using ReverbNation. They have a fantastic widget. If you go to tinyurl.com/reverbfreebribe, I set up a page for you guys where you can go and download the best and easiest way to deliver free music to your fans in exchange for e-mail addresses. I talked to the guys there last week, and they said the artists that are actually offering free music in exchange for e-mail addresses are having 600 times the sign-up rates as those of you that are not. So this goes back to what Tony was saying: giving away music is a very, very effective way of building your newsletter list. And I know you’re all in here for an Internet marketing seminar—an hour of Internet marketing—and we’re talking about newsletters, which maybe doesn’t feel like Internet marketing to you guys. But I promise you, this is the fundamental cornerstone of how to make money on the Internet … absolutely, totally proven. Tony: I remember when I was playing, I was licking stamps for my newsletter. So, last time I checked, you could not send out an email newsletter before there was an Internet.
Ariel: There you go. But the point is, like if you’re also just thinking about Twitter and Facebook and all that stuff, the real key component is having a newsletter list and making sure you’re sending your newsletters out regularly and consistently, and you’re consistently building that list. Even if you don’t play out a lot, you can build it online. It’s a very effective place to build a list. Ariel, I’m curious about the iTunes tips. Can you give us one? Yes. I actually was at a party about a year ago, and I ran into a new friend. This man makes an entire living—and lives in New York City—off marketing himself only in iTunes. And I was like, “OK, come on over.” Well, he came over and he allowed me to interview him for four hours, and I pumped him for everything he did, and he broke it down for me step by step. You can find that on my website. Basically, what this man does is, he creates playlists in iTunes with artists that sound like him and are charting on the iTunes Top Ten. How many of you are on iTunes for sale? Fantastic … most of you. How many of you have actually had the experience of purchasing music on iTunes? Who has their music on iTunes and has never purchased anything on iTunes? Be honest. OK. That’s like cooking a meal for a hundred friends without tasting the food. I encourage you deeply to go home Continued on page 52
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http://www.tinyurl.com/reverbfreebribe
Recording - October 2010
Table of Contents for the Digital Edition of Recording - October 2010
Recording - October 2010
Fade In
Contents
Talkback
Fast Forward
Cakewalk V-Studio 20
Abbey Road Sessions—Good Reasons To Be Prepared
AKG Perception 820 Tube Microphone
A Basement Conversion—The Borla/Mouse Basement Studio
DAW Details
SM Pro Audio P-Control, DiDock, and CT-3
Green Glue
Alesis PalmTrack
It’s Your Music—Know Your Rights. Chapter 7: Income Earned By Songs—Part 2
Reviewed and Revisited
Plug-In Outlet
Do It Yourself: Rack Panels For Under Four Dollars
Cockos REAPER—A Walking Tour
Recording’s Showcase of Sounds
Readers' Tapes
Advertiser Index
Fade Out
Recording - October 2010 - Recording - October 2010
Recording - October 2010 - Cover2
Recording - October 2010 - 1
Recording - October 2010 - Fade In
Recording - October 2010 - 3
Recording - October 2010 - Contents
Recording - October 2010 - 5
Recording - October 2010 - Talkback
Recording - October 2010 - 7
Recording - October 2010 - Fast Forward
Recording - October 2010 - 9
Recording - October 2010 - Cakewalk V-Studio 20
Recording - October 2010 - 11
Recording - October 2010 - 12
Recording - October 2010 - 13
Recording - October 2010 - Abbey Road Sessions—Good Reasons To Be Prepared
Recording - October 2010 - 15
Recording - October 2010 - 16
Recording - October 2010 - 17
Recording - October 2010 - 18
Recording - October 2010 - 19
Recording - October 2010 - 20
Recording - October 2010 - 21
Recording - October 2010 - AKG Perception 820 Tube Microphone
Recording - October 2010 - 23
Recording - October 2010 - A Basement Conversion—The Borla/Mouse Basement Studio
Recording - October 2010 - 25
Recording - October 2010 - 26
Recording - October 2010 - 27
Recording - October 2010 - DAW Details
Recording - October 2010 - 29
Recording - October 2010 - 30
Recording - October 2010 - 31
Recording - October 2010 - SM Pro Audio P-Control, DiDock, and CT-3
Recording - October 2010 - 33
Recording - October 2010 - Green Glue
Recording - October 2010 - 35
Recording - October 2010 - Alesis PalmTrack
Recording - October 2010 - 37
Recording - October 2010 - It’s Your Music—Know Your Rights. Chapter 7: Income Earned By Songs—Part 2
Recording - October 2010 - 39
Recording - October 2010 - 40
Recording - October 2010 - 41
Recording - October 2010 - Reviewed and Revisited
Recording - October 2010 - 43
Recording - October 2010 - Plug-In Outlet
Recording - October 2010 - 45
Recording - October 2010 - 46
Recording - October 2010 - 47
Recording - October 2010 - Do It Yourself: Rack Panels For Under Four Dollars
Recording - October 2010 - 49
Recording - October 2010 - 50
Recording - October 2010 - 51
Recording - October 2010 - 52
Recording - October 2010 - 53
Recording - October 2010 - 54
Recording - October 2010 - 55
Recording - October 2010 - Cockos REAPER—A Walking Tour
Recording - October 2010 - 57
Recording - October 2010 - 58
Recording - October 2010 - 59
Recording - October 2010 - 60
Recording - October 2010 - 61
Recording - October 2010 - Recording’s Showcase of Sounds
Recording - October 2010 - 63
Recording - October 2010 - Readers' Tapes
Recording - October 2010 - Advertiser Index
Recording - October 2010 - 66
Recording - October 2010 - 67
Recording - October 2010 - 68
Recording - October 2010 - 69
Recording - October 2010 - 70
Recording - October 2010 - 71
Recording - October 2010 - Fade Out
Recording - October 2010 - Cover3
Recording - October 2010 - Cover4
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