Recording - December 2013 - 55

lion on a spot in the SuperBowl. And to me, that's
one of the primary reasons why it's a bad idea.

Continued from page 52
Tanvi: No, it's not, because they can say, "Oh, I
want $5,000 for that. I'm the exclusive supplier of
that," and they'll say, "Fine. There's another track
that sounds similar to this that ... we showed it to
the producers and they liked it almost as much,
but it fits our budget."
Or they liked it equally as much.
Tanvi: Or they liked it equally as much.
Yeah, I understand your argument, and I'm not trying
to take a side. I'm taking both of your sides ...

Tanvi: Well, when they ... We work in advertising,
and when they ask for a category exclusive, I
absolutely tell them, "We'll have to check with the
artist." And then I get confirmation from the artist
that they've reached out and gotten emails from
their other reps saying, "We will not pitch this for
the next year to any personal fragrance company."
It's a matter of administration.

people who have music in [company name deleted]
and you don't know where it's gonna get used, and
as a responsible supplier you go back to them and
say, "Well, there's no way that we can give you an
exclusive on this because it's in our catalog and it's
all over the world and ..."
Adam: So then you lose this one!
Tanvi: Well, we lose ... There's something about if
they really want the track, we can reduce the price to
make sure, but ...

Adam: Well, what about companies where you can
purchase it online, and where ...

Adam: Again, that's the value in music!

Tanvi: Well, if there's a situation like that, obviously
we have to go back to the agency. Yeah, we have

Read Part 2 of this great debate in next month's TAXI
Insider!

Adam: But that's exactly how we're driving prices
down.
I may take either one of your sides and my views
don't necessarily reflect TAXI's views because I'm just
trying to make the point for argument's sake here.
There's only one Mona Lisa. There may be three or five
or 50 other pieces of music, that Tanvi just pointed
out, that they like just as much. The Mona Lisa is a
true rarity, and I think your point is well taken. If
there's a piece of music that they've gotta have, and
it's more than likely to be from a major label artist, or
something that's singularly identifiable vs.
something that's in a catalog that they would call
"library music."Anyway. So, Adam, did I already say
this? So why do some music supervisors feel it's dangerous to use a piece from a non-exclusive source?
Adam: You did, and I think there are additional reasons too. There might be questions about who the
true owner is of the piece. There also might be fear
of over-use. For example, let's say that Axe body
spray wants to license a song ... Say I wrote a song
called, "I Put a Spell on You Because You're Mine."
So, Axe body spray wants to make a commercial
starring Eli Manning, the SuperBowl champion of
the New York Giants, and they want to license it
from library A, "I Put a Spell on You." OK? So, they
put that in the commercial and they're gonna play
the commercial during the SuperBowl. Meanwhile,
another library just pitched the same exact song
[from a non-exclusive library that re-titled the song]
and called it "Because You're Mine" to an ad for
Chanel, starring Nicole Kidman. OK? So, those ads
aired back-to-back during the SuperBowl. So,
library B didn't know that library A licensed that
song and the advertising agency is gonna want
what they call marketing exclusive in the personal
fragrance market.
So, nobody else can use that for a year in the personal
fragrance market.
Adam: Yeah. So, say both ads air back-to-back.
Well, what does that do? They just spent $4 mil55


http://www.vocalbooth.com http://www.vocalbooth.com

Recording - December 2013

Table of Contents for the Digital Edition of Recording - December 2013

Contents
Recording - December 2013 - Cover1
Recording - December 2013 - Cover2
Recording - December 2013 - 1
Recording - December 2013 - 2
Recording - December 2013 - 3
Recording - December 2013 - 4
Recording - December 2013 - 5
Recording - December 2013 - Contents
Recording - December 2013 - 7
Recording - December 2013 - 8
Recording - December 2013 - 9
Recording - December 2013 - 10
Recording - December 2013 - 11
Recording - December 2013 - 12
Recording - December 2013 - 13
Recording - December 2013 - 14
Recording - December 2013 - 15
Recording - December 2013 - 16
Recording - December 2013 - 17
Recording - December 2013 - 18
Recording - December 2013 - 19
Recording - December 2013 - 20
Recording - December 2013 - 21
Recording - December 2013 - 22
Recording - December 2013 - 23
Recording - December 2013 - 24
Recording - December 2013 - 25
Recording - December 2013 - 26
Recording - December 2013 - 27
Recording - December 2013 - 28
Recording - December 2013 - 29
Recording - December 2013 - 30
Recording - December 2013 - 31
Recording - December 2013 - 32
Recording - December 2013 - 33
Recording - December 2013 - 34
Recording - December 2013 - 35
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Recording - December 2013 - 37
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Recording - December 2013 - 40
Recording - December 2013 - 41
Recording - December 2013 - 42
Recording - December 2013 - 43
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Recording - December 2013 - 46
Recording - December 2013 - 47
Recording - December 2013 - 48
Recording - December 2013 - 49
Recording - December 2013 - 50
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Recording - December 2013 - 53
Recording - December 2013 - 54
Recording - December 2013 - 55
Recording - December 2013 - 56
Recording - December 2013 - 57
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Recording - December 2013 - 60
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Recording - December 2013 - 72
Recording - December 2013 - Cover3
Recording - December 2013 - Cover4
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