Recording - October 2015 - 54

By Aaron Trumm
When people talk about making money with music, they talk
In this article, I'll run through some ideas. I will do this primarabout two sources: gigging and CD/download sales. If you have ily from the band's point of view (here's what you need to take
a great live act and you're very popular, gig money can be sig- away with you to maximize your earning potential), but it's easy
nificant, but it's no secret the sales side is hardly ever big, and to recast a lot of it from the studio's point of view (here's more
much has been made of its imminent demise. That part's debat- value to offer your clients so they get more from the experience,
able, but it's a fact that record sales have never been the main spend more, and happily come back for their next project).
revenue stream for major labels or the companies that own them.
Not to mention that few of us are rock stars, and believe it or not, Radio mixes
some people don't want to be! In short, the rock star business
First off, of course you need those main mixes. You might refer
model is non-viable, and even labels know this. Thankfully, there to them as album or straight mixes. These are the songs that go on
are many other ways to generate revenue from music.
your CD, go out to iTunes (don't forget Mastering For iTunes!), get
Alternative music income is
put up on your website and go
talked about a lot, but what can
on the radio... right? Not quite.
musicians do to maximize it? In
Your album mixes aren't necesthis piece, I'll focus on the first
sarily the ones that go on the
part, the part without which nothradio. So your first new delivering else can happen: the prodable is radio mixes. Obviously,
uct. Specifically, what do you
you need mixes with no cuss
need to leave the studio with in
words. With a DAW, it's no proborder to maximize earning
lem to do a "save as" and save a
potential-in other words, what
radio mix, where the engineer
are the studio's "deliverables"?
cuts words from the vocal, or
I cringe when I think about all
reverses them, or does some
of the hopeful bands that have
other magic to "censor" your
come and gone at studios where
song. Even better, write a version
I worked, who went away with
of the song with no cussing, and
only stereo mixes. They'd leave
when you're overdubbing vocals,
the studio with a brand-new set
record the "clean" version with
of songs, mixed to perfection,
the same mic setup, same vocal
hoping to strike it rich. Not only
style, etc. This is the method Dr.
I cringe when I think about all of the hopeful
is that not enough, that's the only
Dre and Snoop Dogg used to
result of the recording process bands that would leave the studio with a brand- make palatable versions of otherthat probably isn't valuable new set of songs, mixed to perfection, hoping to wise un-airable songs, which also
financially! So if amazing
didn't sound edited or censored.
strike it rich... when that's the only part of the The benefit was multiplied when
songs, sung with passion and
purpose and mixed to perfec- recording process that probably isn't valuable! anyone who bought the album
tion, aren't what you want to
heard a new, harder-core version
leave the studio with, what is?
of the lyrics.
54

RECORDING October 2015



Table of Contents for the Digital Edition of Recording - October 2015

Contents
Recording - October 2015 - Intro
Recording - October 2015 - Cover1
Recording - October 2015 - Cover2
Recording - October 2015 - 1
Recording - October 2015 - 2
Recording - October 2015 - 3
Recording - October 2015 - 4
Recording - October 2015 - 5
Recording - October 2015 - Contents
Recording - October 2015 - 7
Recording - October 2015 - 8
Recording - October 2015 - 9
Recording - October 2015 - 10
Recording - October 2015 - 11
Recording - October 2015 - 12
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Recording - October 2015 - 15
Recording - October 2015 - 16
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Recording - October 2015 - 18
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Recording - October 2015 - Cover3
Recording - October 2015 - Cover4
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