Recording - March 2016 - 53
MARCH 2016
TAXI Road Rally 2015
Succeeding in the New Music Industry, Keynote Interview, Part 2
Michael Laskow, Moderator
PANEL MEMBERS:
John Rudolph, Chairman, Elias Arts
Jeff Freundlich, COO, Wired Whirled Music
Brian McNelis, Sr.Vice President of Music
and Soundtracks, Lakeshore Entertainment
The first section of Part 2 is the continuation of a
discussion about how fees for everybody in the
music industry are dropping: from composers, to
music libraries, to music supervisors ...
John: Michael, can I just say one thing? It was
interesting, because the way music supervision started-it was really just a couple of
guys, right? Joel Sill and Bud Carr. These guys
made hundreds of thousands of dollars per
film as the [music] supervisor, they were
regarded as being as being as important as the
editor or anything else in the process, right?
Forrest Gump was a great example. If it weren't
for the music in Forrest Gump, I mean, what
would the story be? But one of the things that
happened-and you just have to accept the
realities of it-is that [new] people are coming [up] and there is always somebody who
wants to do it, right? We live in a creative arts
business, so as a result of that there are people who are willing to do it for free.
So this inevitable cycle that's going to happen
that it is the economics part meets art is
always going to be there. But I will say this,
from the Pop side there are still people that
blow my mind, that nothing released, have
three songs, and they're getting signed for
$500,000 deals up to a million. It happened
yesterday, it's happening every day, okay? So
for everybody in this room there is hope for
that, if that's what you're striving for. The
opportunity to just get a little bit into the
game is what is so exciting now, and that wasn't there before. I know of 10 people that have
made real money-a living-on YouTube, for
example. We can hate it; we can hate everything you want about it, but no label would
Jeff Freundlich (left) and John Rudolph (center) listen intently as Lakshore Entertainment's Sr. Vice President of Music Brian
McNelis makes a great point during the Keynote Interview at TAXI's Road Rally 2015.
have ever signed them in the past, no publishing company would have ever signed them.
But they took the bull by the horns
themselves, and they did it.
Jeff: Can I just add to that? I think the people
[who will be successful] do things with intent
and have a plan and don't treat this like a
hobby, but say like, "What is my plan of business? How much money am I going to invest
in what I do?" This industry has never been
easy-it's never been easy to write a hit song.
So you have to do this because you're passionate about it and you're hungry for it, and you
do need to be competitive about it, and you
need to network and get in people's faces. If
you want to write a hit song for Rihanna, go
start hanging out with Rihanna's people. I
don't know how to do that, that's not what I
do. But that's what you need to do to go do
that, you know? If you want a publishing deal,
well, you need to start schmoozing with the
men and women that are those dealmakers
and rainmakers.
And with the Internet, the beauty is that you
can get like 80% of this information online
now, right? When I was growing up I was a
huge Beatles fan, but I had to stay up and wait
until Paul McCartney was on The Late Late
Show to talk about what it was like being in
the Beatles. Now I can go and find 35 interviews on Paul McCartney immediately. You
can do this for music. All the information is
there, you have to take the initiative and say,
"Okay, here's the landscape. Where do I fit in
the landscape?"
The education is there, and then you need to
go start networking with all these people at
TAXI. Honestly, it's weird. Some people come
up to me in the bathroom. Like please don't
come up to me in the bathroom, it's kind of
like awkward. [laughter] But this is your
chance to really start picking people's brains.
Use this weekend to figure out where you fit
in, or where you want to fit in? Because, you
can still make money! Our revenues have gone
up like 17% a year for the last eight years. So
there is still money to be made in this industry. It just might not be in the way you think.
You know what I love about the people in this
Continued on page 54
53
Table of Contents for the Digital Edition of Recording - March 2016
Contents
Recording - March 2016 - Cover1
Recording - March 2016 - Cover2
Recording - March 2016 - 1
Recording - March 2016 - 2
Recording - March 2016 - 3
Recording - March 2016 - 4
Recording - March 2016 - 5
Recording - March 2016 - Contents
Recording - March 2016 - 7
Recording - March 2016 - 8
Recording - March 2016 - 9
Recording - March 2016 - 10
Recording - March 2016 - 11
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Recording - March 2016 - 13
Recording - March 2016 - 14
Recording - March 2016 - 15
Recording - March 2016 - 16
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Recording - March 2016 - Cover3
Recording - March 2016 - Cover4
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