Recording - May 2018 - 57

MAY 2018
TAXI Road Rally 2017

Success Is No Accident, Part Two
Moderated by Michael Laskow
Panelists: Bobby Borg, Gilli Moon,
Adventurina King, Sydney Alston,
Mark Steiner
Bobby Borg is a former major label, independent, and DIY recording/touring artist with
over 25 years experience working along side the
most respected managers, producers, and A&R
executives in the music industry. He served as
the VP of Special Events for the Los Angeles
chapter of the American Marketing Association,
and as Chairman of Music Business at
Musician's Institute in Hollywood, California. A
recipient of UCLA Extension's Distinguished
Instructor of the Year Award, Borg teaches DIY
music marketing, music publishing, and general
music business classes both online and on-campus and he speaks regularly at Berklee College of
Music and other distinguished schools worldwide. Borg is the author of Music Marketing for
the DIY Musician, Business Basics for Musicians,
and over 1,000 magazine and blog articles for
Billboard.com, Hypebot, SonicBids, Music Connection, Disc Makers, Band Zoogle, and more.
He is the founder of Bobby Borg Consulting,
where he assists rising music professionals globally. He lives in Los Angeles.
Gilli Moon is a singer, songwriter, artist, and
producer. She has worked with highly respected
artists such as Simple Minds, Placido Domingo,
Eric Idle, and will.i.am, and is a songwriting
award winner in the Netherlands, U.S., and Australia. Her songs have been featured in
independent films and network U.S. television
programs, and she has released six albums. She
is the President of Songsalive! (a nonprofit
songwriters organization), CEO of record label
Warrior Girl Music, and a certified professional
coach. She has three books out, the most recent
of which are, Just Get Out There and The 360
Degree Songwriter.
Aventurina Kingis a singer/songwriter/producer working in both Los Angeles and China.
Before moving to Los Angeles one year ago, she

Gig Salad CEO, Mark Steiner (right) makes a point while taking a question from the audience, and at least half of his fellow panelists (l to r: Bobby Bobby Borg, Gilli Moon, Aventurina King, and Sydney Alston) thought it was funny!

worked in China as an artist and TV personality,
during which time she appeared on every single
national TV platform and graced the pages of
Cosmo Bride and the Chinese New York Times
equivalent. Since her move to LA, she has written and sung two entire albums for Warner
Brothers Production Music, and her songs have
been synched in an upcoming Disney movie, as
well as a videogame. She just got a cut with
South Korea's biggest girl band of the moment,
Red Velvet, for their next album under S&M
entertainment. Recently, she's begun releasing
her own songs as an artist, one of which was
recently featured on Spotify's "Fresh Finds"
playlist.

resents artists and producers. As a manager,
Sydney has set up many Major Label and Publishing showcases with companies like
Universal, Warner Brothers, Sony, etc. He has
been responsible for getting multiple record
label and publishing deals. As a direct result of
his efforts, he was responsible for developing
16-year-old Major Myjah, and getting him
signed to a lucrative recording contract with
Warner Brothers records in 2014. One of the
producers he works with, Frederik Thaae, produced a song that won the Eurovision award for
"best song" which propelled Frederik and Emily
Deforester's song, Only Tear Drops to Number
One in 11 countries.

Sydney Alston has 20-plus years of experience
in all facets of the music business, which has
made him an in-demand music resource for
artists in Los Angeles and around the country.
In 2001, he was hired by Disc Makers, the
industry leader in CD and DVD Manufacturing,
and quickly rose through the ranks and became
the first executive in the Los Angeles branch of
Disc Makers, representing all the AVL brands
including cdbaby, and Merch.ly. Sydney started
his career as a touring musician, and then
opened a management company where he rep-

Mark Steiner is the CEO and co-founder of
GigSalad, the most diverse booking platform
nationwide. His career in the entertainment
industry has spanned more than thirty years,
including a decades-long stint booking talent for
performing arts centers, festivals, and concerts
through the agency he founded.
Sydney, as a manager, if you went into the restaurant here in the hotel after the Rally, and they've
Continued on page 58
57


http://www.Billboard.com http://www.Merch.ly

Table of Contents for the Digital Edition of Recording - May 2018

Contents
Recording - May 2018 - Intro
Recording - May 2018 - Cover1
Recording - May 2018 - Cover2
Recording - May 2018 - 1
Recording - May 2018 - 2
Recording - May 2018 - 3
Recording - May 2018 - 4
Recording - May 2018 - 5
Recording - May 2018 - Contents
Recording - May 2018 - 7
Recording - May 2018 - 8
Recording - May 2018 - 9
Recording - May 2018 - 10
Recording - May 2018 - 11
Recording - May 2018 - 12
Recording - May 2018 - 13
Recording - May 2018 - 14
Recording - May 2018 - 15
Recording - May 2018 - 16
Recording - May 2018 - 17
Recording - May 2018 - 18
Recording - May 2018 - 19
Recording - May 2018 - 20
Recording - May 2018 - 21
Recording - May 2018 - 22
Recording - May 2018 - 23
Recording - May 2018 - 24
Recording - May 2018 - 25
Recording - May 2018 - 26
Recording - May 2018 - 27
Recording - May 2018 - 28
Recording - May 2018 - 29
Recording - May 2018 - 30
Recording - May 2018 - 31
Recording - May 2018 - 32
Recording - May 2018 - 33
Recording - May 2018 - 34
Recording - May 2018 - 35
Recording - May 2018 - 36
Recording - May 2018 - 37
Recording - May 2018 - 38
Recording - May 2018 - 39
Recording - May 2018 - 40
Recording - May 2018 - 41
Recording - May 2018 - 42
Recording - May 2018 - 43
Recording - May 2018 - 44
Recording - May 2018 - 45
Recording - May 2018 - 46
Recording - May 2018 - 47
Recording - May 2018 - 48
Recording - May 2018 - 49
Recording - May 2018 - 50
Recording - May 2018 - 51
Recording - May 2018 - 52
Recording - May 2018 - 53
Recording - May 2018 - 54
Recording - May 2018 - 55
Recording - May 2018 - 56
Recording - May 2018 - 57
Recording - May 2018 - 58
Recording - May 2018 - 59
Recording - May 2018 - 60
Recording - May 2018 - 61
Recording - May 2018 - 62
Recording - May 2018 - 63
Recording - May 2018 - 64
Recording - May 2018 - 65
Recording - May 2018 - 66
Recording - May 2018 - 67
Recording - May 2018 - 68
Recording - May 2018 - 69
Recording - May 2018 - 70
Recording - May 2018 - 71
Recording - May 2018 - 72
Recording - May 2018 - Cover3
Recording - May 2018 - Cover4
https://www.nxtbook.com/musicmaker/musicmaker/recording_202108
https://www.nxtbook.com/musicmaker/musicmaker/recording_202107
https://www.nxtbook.com/musicmaker/musicmaker/recording_202106
https://www.nxtbook.com/musicmaker/musicmaker/recording_202105
https://www.nxtbook.com/musicmaker/musicmaker/recording_202104
https://www.nxtbook.com/musicmaker/musicmaker/recording_202103
https://www.nxtbook.com/musicmaker/musicmaker/recording_202102
https://www.nxtbook.com/musicmaker/musicmaker/recording_202101
https://www.nxtbook.com/musicmaker/musicmaker/recording_202012
https://www.nxtbook.com/musicmaker/musicmaker/recording_202011
https://www.nxtbook.com/musicmaker/musicmaker/recording_202010
https://www.nxtbook.com/musicmaker/musicmaker/recording_202009
https://www.nxtbook.com/musicmaker/musicmaker/recording_202008
https://www.nxtbook.com/musicmaker/musicmaker/recording_202007
https://www.nxtbook.com/musicmaker/musicmaker/recording_202006
https://www.nxtbook.com/musicmaker/musicmaker/recording_20205
https://www.nxtbook.com/musicmaker/musicmaker/recording_202004
https://www.nxtbook.com/musicmaker/musicmaker/recording_202003
https://www.nxtbook.com/musicmaker/musicmaker/recording_202002
https://www.nxtbook.com/musicmaker/musicmaker/recording_202001
https://www.nxtbook.com/musicmaker/musicmaker/recording_201912
https://www.nxtbook.com/musicmaker/musicmaker/recording_201911
https://www.nxtbook.com/musicmaker/musicmaker/recording_201910
https://www.nxtbook.com/musicmaker/musicmaker/recording_201909
https://www.nxtbook.com/musicmaker/musicmaker/recording_201908
https://www.nxtbook.com/musicmaker/musicmaker/recording_201907
https://www.nxtbook.com/musicmaker/musicmaker/recording_201906
https://www.nxtbook.com/musicmaker/musicmaker/recording_201905
https://www.nxtbook.com/musicmaker/musicmaker/recording_201904
https://www.nxtbook.com/musicmaker/musicmaker/recording_201903
https://www.nxtbook.com/musicmaker/musicmaker/recording_201902
https://www.nxtbook.com/musicmaker/musicmaker/recording_201901
https://www.nxtbook.com/musicmaker/musicmaker/recording_201812
https://www.nxtbook.com/musicmaker/musicmaker/recording_201811
https://www.nxtbook.com/musicmaker/musicmaker/recording_201810
https://www.nxtbook.com/musicmaker/musicmaker/recording_201809
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201808
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201807
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201806
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201805
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201804
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201803
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201802
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201801
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201712
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201711
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201710
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201709
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201708
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201707
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201706
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201705
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201704
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201703
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201702
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201701
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201612
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201611
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201610
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201609
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201608
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201607
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201606
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201605
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201604
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201603
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201602
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201601
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201512
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201511
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201510
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201509
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201508
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201507
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201506
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201505
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201504
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201503
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201502
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201501
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201412
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201411
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201410
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201409
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201408
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201407
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201406
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201405
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201404
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201403
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201402
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201401
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201312
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201311
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201310
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201309
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201308
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201307
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201306
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201305
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201304
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201303
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201302
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201301
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201212
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201211
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201210
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201209
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201208
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201207
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201206
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201205
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201204
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201203
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201202
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201201
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201112
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201111
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201110
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201109
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201108
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201107
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201106
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201105
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201104
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201103
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201102
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201101
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201012
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201011
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201010
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201009
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201008
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201007
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201006
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201005
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201004
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201003
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201002
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201001
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200912
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200911
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200910
https://www.nxtbook.com/nxtbooks/musicmaker/nxtd
https://www.nxtbookmedia.com