Recording - May 2018 - 61

Continued from page 58
off the plane, and before we were on the shuttle
to get here, people were shaking our hands and
introducing themselves, assuming we were coming here. The TAXI Road Rally is a really unique
place, because I don't get the sense that you all
are necessarily competing. It feels very supportive and seems to be very collaborative, a lot of
synergy. Every person that has come up to our
booth has been really awesome, very warm.
You've done a great job, Michael. You guys are
amazing. [applause]
I lost my train of thought. Bring me back. What
was the point?

of our growing popularity has to do with the
fact that we are very liberal with our T-shirts,
and people wear them. So wear the T-shirts we
gave away! You know, we wrap some vehicle and
we go up and down highways and byways. It's
very much guerilla marketing, just grunt work,
out there hustling and spreading the word.
Because we happen to believe that even if you're
not a potential member on Gig Salad-
somebody that's getting gigs off of us-every
single one of you are potential event planners.
We're all getting married-we sometimes get
married twice or three times-everybody's
gonna have a birthday and an anniversary. It's
for all the things that we do, that's what we have.
So the next time you're thinking, "Hey, maybe
we should have, instead of spinning discs, we're
gonna..." Wow, that just dated me. Instead of

streaming the music, or instead of putting in an
eight-track, you're gonna call up a singing guitarist and have them play at the dinner party, or
the picnic that you're throwing, or the whatever.
We are trying more and more to be a lifestyle
company, where we're encouraging people to
bring more live entertainment into their lives
and events.
Well, I think it's a great concept. I'm really proud
that you guys are sponsors of the Rally. I probably
spent two hours on your site. When I first found
out about you guys and went on there and checked
the acts and stuff, I thought it was brilliant. So congratulations, you guys are doing a great job.
[applause]
Don't miss Part 3 in next month's TAXI Insider!

I wanted you to just explain how Gig Salad works,
because I love the fact that you flipped it. People
are already buying when they come to your site
and start looking for talent.
Mark: So we started off as strictly performers,
entertainers, and speakers-people who do
what they do on a stage. Then, later on, we
added other event-services providers, so we now
have photographers and bartenders. We have
600 categories on the site, and about 49% of
them are music- related. So those of you that do
perform-in addition to songwriting-if you're
out there and you are looking for the house concert or the coffee shop or the country club
brunch or happy hour, those sorts of things,
corporate events or weddings, on and on, it's a
great resource for you. You know, I didn't want
to come up here and shamelessly sell it; that's
not the point. But just know...
But, I asked you to because I think it's cool, Mark!
Mark: It is that difference between if you go out
and you want to treat a gig almost like a practice, and not have the studio thing. And in this
growing gig economy where we're out there trying to just put all the pieces together like was
mentioned-you do a little bit of this and do a
little bit of that. We want to give you the opportunity to do something more of what you love,
as opposed to just going out there hustling for
the buck. You can meanwhile be doing
something that you are passionate about and
talented at.
How do you bring in the "buyers"?
Mark: We've never had national campaigns for
marketing budgets. Every time somebody joins
our site, that's new content and it helps. That's
what the buyers are searching for. At this stage
today, we have about 115,000 members on our
site across the U.S. and Canada, and every
month, two or three thousand new people join.
And every time somebody joins and is a juggler
in Peoria, that hopefully is what somebody is
going to be looking for in due time. I think a lot
61


http://www.kiqproductions.com

Table of Contents for the Digital Edition of Recording - May 2018

Contents
Recording - May 2018 - Intro
Recording - May 2018 - Cover1
Recording - May 2018 - Cover2
Recording - May 2018 - 1
Recording - May 2018 - 2
Recording - May 2018 - 3
Recording - May 2018 - 4
Recording - May 2018 - 5
Recording - May 2018 - Contents
Recording - May 2018 - 7
Recording - May 2018 - 8
Recording - May 2018 - 9
Recording - May 2018 - 10
Recording - May 2018 - 11
Recording - May 2018 - 12
Recording - May 2018 - 13
Recording - May 2018 - 14
Recording - May 2018 - 15
Recording - May 2018 - 16
Recording - May 2018 - 17
Recording - May 2018 - 18
Recording - May 2018 - 19
Recording - May 2018 - 20
Recording - May 2018 - 21
Recording - May 2018 - 22
Recording - May 2018 - 23
Recording - May 2018 - 24
Recording - May 2018 - 25
Recording - May 2018 - 26
Recording - May 2018 - 27
Recording - May 2018 - 28
Recording - May 2018 - 29
Recording - May 2018 - 30
Recording - May 2018 - 31
Recording - May 2018 - 32
Recording - May 2018 - 33
Recording - May 2018 - 34
Recording - May 2018 - 35
Recording - May 2018 - 36
Recording - May 2018 - 37
Recording - May 2018 - 38
Recording - May 2018 - 39
Recording - May 2018 - 40
Recording - May 2018 - 41
Recording - May 2018 - 42
Recording - May 2018 - 43
Recording - May 2018 - 44
Recording - May 2018 - 45
Recording - May 2018 - 46
Recording - May 2018 - 47
Recording - May 2018 - 48
Recording - May 2018 - 49
Recording - May 2018 - 50
Recording - May 2018 - 51
Recording - May 2018 - 52
Recording - May 2018 - 53
Recording - May 2018 - 54
Recording - May 2018 - 55
Recording - May 2018 - 56
Recording - May 2018 - 57
Recording - May 2018 - 58
Recording - May 2018 - 59
Recording - May 2018 - 60
Recording - May 2018 - 61
Recording - May 2018 - 62
Recording - May 2018 - 63
Recording - May 2018 - 64
Recording - May 2018 - 65
Recording - May 2018 - 66
Recording - May 2018 - 67
Recording - May 2018 - 68
Recording - May 2018 - 69
Recording - May 2018 - 70
Recording - May 2018 - 71
Recording - May 2018 - 72
Recording - May 2018 - Cover3
Recording - May 2018 - Cover4
https://www.nxtbook.com/musicmaker/musicmaker/recording-august-2021
https://www.nxtbook.com/musicmaker/musicmaker/recording_202107
https://www.nxtbook.com/musicmaker/musicmaker/recording_202106
https://www.nxtbook.com/musicmaker/musicmaker/recording_202105
https://www.nxtbook.com/musicmaker/musicmaker/recording_202104
https://www.nxtbook.com/musicmaker/musicmaker/recording_202103
https://www.nxtbook.com/musicmaker/musicmaker/recording_202102
https://www.nxtbook.com/musicmaker/musicmaker/recording_202101
https://www.nxtbook.com/musicmaker/musicmaker/recording_202012
https://www.nxtbook.com/musicmaker/musicmaker/recording_202011
https://www.nxtbook.com/musicmaker/musicmaker/recording_202010
https://www.nxtbook.com/musicmaker/musicmaker/recording_202009
https://www.nxtbook.com/musicmaker/musicmaker/recording_202008
https://www.nxtbook.com/musicmaker/musicmaker/recording_202007
https://www.nxtbook.com/musicmaker/musicmaker/recording_202006
https://www.nxtbook.com/musicmaker/musicmaker/recording_20205
https://www.nxtbook.com/musicmaker/musicmaker/recording_202004
https://www.nxtbook.com/musicmaker/musicmaker/recording_202003
https://www.nxtbook.com/musicmaker/musicmaker/recording_202002
https://www.nxtbook.com/musicmaker/musicmaker/recording_202001
https://www.nxtbook.com/musicmaker/musicmaker/recording_201912
https://www.nxtbook.com/musicmaker/musicmaker/recording_201911
https://www.nxtbook.com/musicmaker/musicmaker/recording_201910
https://www.nxtbook.com/musicmaker/musicmaker/recording_201909
https://www.nxtbook.com/musicmaker/musicmaker/recording_201908
https://www.nxtbook.com/musicmaker/musicmaker/recording_201907
https://www.nxtbook.com/musicmaker/musicmaker/recording_201906
https://www.nxtbook.com/musicmaker/musicmaker/recording_201905
https://www.nxtbook.com/musicmaker/musicmaker/recording_201904
https://www.nxtbook.com/musicmaker/musicmaker/recording_201903
https://www.nxtbook.com/musicmaker/musicmaker/recording_201902
https://www.nxtbook.com/musicmaker/musicmaker/recording_201901
https://www.nxtbook.com/musicmaker/musicmaker/recording_201812
https://www.nxtbook.com/musicmaker/musicmaker/recording_201811
https://www.nxtbook.com/musicmaker/musicmaker/recording_201810
https://www.nxtbook.com/musicmaker/musicmaker/recording_201809
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201808
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201807
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201806
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201805
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201804
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201803
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201802
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201801
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201712
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201711
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201710
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201709
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201708
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201707
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201706
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201705
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201704
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201703
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201702
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201701
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201612
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201611
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201610
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201609
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201608
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201607
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201606
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201605
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201604
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201603
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201602
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201601
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201512
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201511
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201510
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201509
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201508
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201507
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201506
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201505
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201504
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201503
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201502
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201501
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201412
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201411
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201410
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201409
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201408
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201407
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201406
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201405
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201404
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201403
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201402
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201401
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201312
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201311
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201310
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201309
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201308
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201307
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201306
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201305
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201304
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201303
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201302
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201301
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201212
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201211
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201210
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201209
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201208
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201207
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201206
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201205
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201204
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201203
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201202
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201201
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201112
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201111
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201110
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201109
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201108
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201107
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201106
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201105
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201104
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201103
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201102
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201101
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201012
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201011
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201010
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201009
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201008
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201007
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201006
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201005
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201004
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201003
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201002
https://www.nxtbook.com/nxtbooks/musicmaker/recording_201001
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200912
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200911
https://www.nxtbook.com/nxtbooks/musicmaker/recording_200910
https://www.nxtbook.com/nxtbooks/musicmaker/nxtd
https://www.nxtbookmedia.com