International Educator - May/June 2011 - 92

but necessary is China, where Facebook is banned but there is a thriving local site, RenRen. “If you put up something on RenRen, it shows effort on your part and that says something about your brand. Make it easy for them to find you. That’s really what marketing is all about,” Hizon says. University of Groningen is one of the institutions heeding Hizon’s advice, as China is one of their focus markets. “Social media is immensely popular in China, and our Chinese student organization will create and manage this page since the only available language on RenRen is Chinese,” Winters explains.

has a Facebook page. It’s just what they do with it that is really different. Some don’t do anything, they just use it as an RSS feed and others let students post questions, but don’t answer them,” Winters says. “Creating a Facebook page is quick, but figuring out how to use it is what takes time.”

it’s All About execution
Winters explains it can be counterproductive to adopt social media but then fail to do anything interesting with it. For example, if you have a Facebook page and then ignore students’ posts, you will be perceived as nonresponsive. “Everybody realizes that you have to be on social media, but if you’re not going to use it, you’d better get it off the Internet because it’s just going to backfire,” she adds. Another potential land mine is how to handle negative posts about the institution. “Be very careful when deleting messages because that’s seen as censorship,” Winters cautions. She says that more often than not, “as soon as one student says something negative, other students will contradict him or her and that’s much more effective.” And in cases where criticism is warranted, it’s important to be responsive and fix the problem. As Gregor puts it, “What if a recruit complains about you? You want to be there and engage and communicate. They are still going to complain—the question is whether or not you will be there to manage the situation.” Gregor and Winters agree that the most important thing about social media is just to be there and interact with students. “One of my colleagues asked if social media takes time away from my work. ‘What do you mean? This is my work!’ We recruit students. That means you have to talk to them,” Winters says. “The biggest complaint that universities have is that they can’t reach students. Students are not answering their e-mails. My response to that is that you need to go where they are. Talk to them in a place where they feel comfortable.” ie
cHArlotte WeSt is a freelance writer in Seattle, Washington. her last article for IE was “ripple Effects: The bologna Process, Ten Years On” in the November/ December 2010 issue.

other Methods: text Messaging and Webinars
Besides social media sites, one underestimated tool might be text messaging. Hizon says she tells students to send her a text if they have a quick question, while Shivakumaraiah says Mississippi State sends greetings by SMS during traditional holidays in countries like India and China. For the Festival of Colors in India, for example, they send a text with a message like “A colorful holiday to you and your family. Hopefully you can celebrate next year at Mississippi State” along with the program URL. Mississippi State also uses webinars— a Web-based seminar that allows live interaction—and participates in virtual education fairs. “We do webinars for international students where we do presentations and show them our campus. The whole goal of our e-recruiting efforts is to take our institution virtually to the doorsteps of international students. We understand the challenges for international students and their parents when it comes to campus tours. Not only is it cost ineffective, but also when we consider U.S. visa regulations, it is very difficult for them to come and see what we offer,” Shivakumaraiah says. The question for international recruiters is thus no longer one of whether you need to have a social media presence, but rather one of how you manage the one you have. “For example, almost every Dutch university and school of applied science now

■ Field-based semester and summer study abroad programs in more than 40 countries worldwide ■ Master’s degree and certificate programs in International Education
InternatIonal educator M AY + J U N E .1 1

Learn more at www.sit.edu
SIT is a proud supporter of NAFSA.
Visit us in the Exhibit Hall at

Booth 216.

92  


http://www.sit.edu http://www.sit.edu

Table of Contents for the Digital Edition of International Educator - May/June 2011

International Educator - May/june 2011
Contents
Frontlines
In Brief
Voices UBC President Stephen J. Toope
Building Partnerships: Indonesia and the United States
One Path— Many Destinations
Windfall Scholarships for Education Abroad
66 Weaving Service Into Study Abroad
FSA
International Enrollment
Partnering
A View From Out Here
Forum
In Focus
International Educator - May/June 2011 - International Educator - May/june 2011
International Educator - May/June 2011 - Cover2
International Educator - May/June 2011 - Contents
International Educator - May/June 2011 - 2
International Educator - May/June 2011 - 3
International Educator - May/June 2011 - Frontlines
International Educator - May/June 2011 - 5
International Educator - May/June 2011 - 6
International Educator - May/June 2011 - 7
International Educator - May/June 2011 - 8
International Educator - May/June 2011 - 9
International Educator - May/June 2011 - 10
International Educator - May/June 2011 - 11
International Educator - May/June 2011 - In Brief
International Educator - May/June 2011 - 13
International Educator - May/June 2011 - 14
International Educator - May/June 2011 - 15
International Educator - May/June 2011 - 16
International Educator - May/June 2011 - 17
International Educator - May/June 2011 - 18
International Educator - May/June 2011 - 19
International Educator - May/June 2011 - 20
International Educator - May/June 2011 - 21
International Educator - May/June 2011 - Voices UBC President Stephen J. Toope
International Educator - May/June 2011 - 23
International Educator - May/June 2011 - 24
International Educator - May/June 2011 - 25
International Educator - May/June 2011 - 26
International Educator - May/June 2011 - 27
International Educator - May/June 2011 - 28
International Educator - May/June 2011 - 29
International Educator - May/June 2011 - 30
International Educator - May/June 2011 - 31
International Educator - May/June 2011 - Building Partnerships: Indonesia and the United States
International Educator - May/June 2011 - 33
International Educator - May/June 2011 - 34
International Educator - May/June 2011 - 35
International Educator - May/June 2011 - 36
International Educator - May/June 2011 - 37
International Educator - May/June 2011 - 38
International Educator - May/June 2011 - 39
International Educator - May/June 2011 - 40
International Educator - May/June 2011 - 41
International Educator - May/June 2011 - 42
International Educator - May/June 2011 - 43
International Educator - May/June 2011 - One Path— Many Destinations
International Educator - May/June 2011 - 45
International Educator - May/June 2011 - 46
International Educator - May/June 2011 - 47
International Educator - May/June 2011 - 48
International Educator - May/June 2011 - 49
International Educator - May/June 2011 - 50
International Educator - May/June 2011 - 51
International Educator - May/June 2011 - 52
International Educator - May/June 2011 - 53
International Educator - May/June 2011 - Windfall Scholarships for Education Abroad
International Educator - May/June 2011 - 55
International Educator - May/June 2011 - 56
International Educator - May/June 2011 - 57
International Educator - May/June 2011 - 58
International Educator - May/June 2011 - 59
International Educator - May/June 2011 - 60
International Educator - May/June 2011 - 61
International Educator - May/June 2011 - 62
International Educator - May/June 2011 - 63
International Educator - May/June 2011 - 64
International Educator - May/June 2011 - 65
International Educator - May/June 2011 - 66 Weaving Service Into Study Abroad
International Educator - May/June 2011 - 67
International Educator - May/June 2011 - 68
International Educator - May/June 2011 - 69
International Educator - May/June 2011 - 70
International Educator - May/June 2011 - 71
International Educator - May/June 2011 - 72
International Educator - May/June 2011 - 73
International Educator - May/June 2011 - 74
International Educator - May/June 2011 - 75
International Educator - May/June 2011 - 76
International Educator - May/June 2011 - 77
International Educator - May/June 2011 - 78
International Educator - May/June 2011 - 79
International Educator - May/June 2011 - 80
International Educator - May/June 2011 - 81
International Educator - May/June 2011 - FSA
International Educator - May/June 2011 - 83
International Educator - May/June 2011 - 84
International Educator - May/June 2011 - 85
International Educator - May/June 2011 - 86
International Educator - May/June 2011 - 87
International Educator - May/June 2011 - International Enrollment
International Educator - May/June 2011 - 89
International Educator - May/June 2011 - 90
International Educator - May/June 2011 - 91
International Educator - May/June 2011 - 92
International Educator - May/June 2011 - 93
International Educator - May/June 2011 - Partnering
International Educator - May/June 2011 - 95
International Educator - May/June 2011 - 96
International Educator - May/June 2011 - 97
International Educator - May/June 2011 - A View From Out Here
International Educator - May/June 2011 - 99
International Educator - May/June 2011 - 100
International Educator - May/June 2011 - 101
International Educator - May/June 2011 - 102
International Educator - May/June 2011 - 103
International Educator - May/June 2011 - 104
International Educator - May/June 2011 - 105
International Educator - May/June 2011 - Forum
International Educator - May/June 2011 - 107
International Educator - May/June 2011 - 108
International Educator - May/June 2011 - 109
International Educator - May/June 2011 - 110
International Educator - May/June 2011 - 111
International Educator - May/June 2011 - In Focus
International Educator - May/June 2011 - Cover3
International Educator - May/June 2011 - Cover4
https://www.nxtbook.com/nxtbooks/nafsa/ie_20191112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20181112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180708gfclone
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180102_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20171112_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20171112
https://www.nxtbook.com/nxtbooks/nafsa/ie_2070910_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20161112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160304_fr
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20151112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20141112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20131112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20121112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20111112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110102
https://www.nxtbookmedia.com