International Educator - September/October 2011 - S1

EDUCATOR
S U P P L E M E N T

International

2 0 1 1

A 360° View
BY CHARLOTTE WEST

A
SHUTTERSTOCK

A successful comprehensive approach to international enrollment management must include all aspects of the process—from recruiting and admissions to retention and graduation.
LL TOO OFTEN, when administrators talk about “international enrollment man-

agement” (IEM), they concentrate efforts on marketing and recruitment without requisite investment in admissions, student services, retention, and graduation. International education leaders argue that a more successful and effective approach to international enrollment management involves a holistic and comprehensive perspective that includes campus stakeholders ranging from upper-level administration and faculty to academic advisers and food services representatives. Strategies for successfully advocating for comprehensive IEM include presenting hard facts and figures about both revenue and quality of students, linking IEM to broader institutional goals and values, and making sure someone with an international perspective is present during wider discussions about not only enrollment but also any issues affecting international students and the experiences they have on campus.
pus that touches international students whether they are degree-seeking students or exchange students,” Vogl says. Besides offices like admissions, student life, and academic affairs, this also includes housing and food services. For instance, certain student groups might have dietary needs that need to be accommodated. In addition to preparing the campus for the presence of international students, such an approach has the added benefit of garnering additional support. As Aw puts it, “what you get is buy-in from different sectors because people are involved in the process.” Dennis Dunham, executive director of the international office at the University of Central Oklahoma, adds that this also builds an alumni network that can be essential to future recruiting: “Getting international students is just part of it. You need to have the services and activities to keep them here. It’s also important later on, as 30–40 percent of our enrollment is based on student referral.”
INTERNATIONAL EDUCATOR | S E P T+ O CT 2 0 1 1 S U PP L E M E N T

A Comprehensive Approach
Fanta Aw, director of international scholar and student services at American University in Washington, D.C., says IEM is not just about how many students are being brought in, but also about diversity and academic quality. “You really need to have a 360-degree view of this. It’s not just about recruitment, the admissions process, but also retention and building the alumni pipeline. All too often, I think people make the case for recruitment without really thinking about the retention piece. The retention piece is key because it speaks to the caliber of students you are bringing onto your campus,” Aw says. Jacqueline Vogl, assistant vice president for international enrollment management at the State University of New York in Plattsburgh, concurs, describing IEM as a “targeted approach to all aspects of the decisionmaking process for international students.” “We are part and parcel of a larger enrollment management plan. We liaise with every office on cam-

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Table of Contents for the Digital Edition of International Educator - September/October 2011

International Educator - September/October 2011
Contents
From the Editors
In Brief
Building a Literate World
In Sync:  The Peace Corps and International Education
Expanding Cooperative Education Across the Globe
Education Abroad
Foreign Student Affairs
Partnering
A View From Out Here
Forum
In Focus
Supplement: A 360º View
Supplement: Making the Numbers Work
Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - International Educator - September/October 2011
International Educator - September/October 2011 - Cover2
International Educator - September/October 2011 - Contents
International Educator - September/October 2011 - From the Editors
International Educator - September/October 2011 - 3
International Educator - September/October 2011 - In Brief
International Educator - September/October 2011 - 5
International Educator - September/October 2011 - 6
International Educator - September/October 2011 - 7
International Educator - September/October 2011 - 8
International Educator - September/October 2011 - 9
International Educator - September/October 2011 - 10
International Educator - September/October 2011 - 11
International Educator - September/October 2011 - 12
International Educator - September/October 2011 - 13
International Educator - September/October 2011 - Building a Literate World
International Educator - September/October 2011 - 15
International Educator - September/October 2011 - 16
International Educator - September/October 2011 - 17
International Educator - September/October 2011 - 18
International Educator - September/October 2011 - 19
International Educator - September/October 2011 - 20
International Educator - September/October 2011 - 21
International Educator - September/October 2011 - 22
International Educator - September/October 2011 - 23
International Educator - September/October 2011 - 24
International Educator - September/October 2011 - 25
International Educator - September/October 2011 - In Sync:  The Peace Corps and International Education
International Educator - September/October 2011 - 27
International Educator - September/October 2011 - 28
International Educator - September/October 2011 - 29
International Educator - September/October 2011 - 30
International Educator - September/October 2011 - 31
International Educator - September/October 2011 - 32
International Educator - September/October 2011 - 33
International Educator - September/October 2011 - 34
International Educator - September/October 2011 - 35
International Educator - September/October 2011 - Expanding Cooperative Education Across the Globe
International Educator - September/October 2011 - 37
International Educator - September/October 2011 - 38
International Educator - September/October 2011 - 39
International Educator - September/October 2011 - 40
International Educator - September/October 2011 - 41
International Educator - September/October 2011 - 42
International Educator - September/October 2011 - 43
International Educator - September/October 2011 - 44
International Educator - September/October 2011 - 45
International Educator - September/October 2011 - Education Abroad
International Educator - September/October 2011 - 47
International Educator - September/October 2011 - 48
International Educator - September/October 2011 - 49
International Educator - September/October 2011 - Foreign Student Affairs
International Educator - September/October 2011 - 51
International Educator - September/October 2011 - 52
International Educator - September/October 2011 - 53
International Educator - September/October 2011 - Partnering
International Educator - September/October 2011 - 55
International Educator - September/October 2011 - 56
International Educator - September/October 2011 - 57
International Educator - September/October 2011 - A View From Out Here
International Educator - September/October 2011 - 59
International Educator - September/October 2011 - Forum
International Educator - September/October 2011 - 61
International Educator - September/October 2011 - 62
International Educator - September/October 2011 - 63
International Educator - September/October 2011 - In Focus
International Educator - September/October 2011 - Cover3
International Educator - September/October 2011 - Cover4
International Educator - September/October 2011 - CoverS1
International Educator - September/October 2011 - CoverS2
International Educator - September/October 2011 - Supplement: A 360º View
International Educator - September/October 2011 - S2
International Educator - September/October 2011 - S3
International Educator - September/October 2011 - S4
International Educator - September/October 2011 - S5
International Educator - September/October 2011 - S6
International Educator - September/October 2011 - S7
International Educator - September/October 2011 - S8
International Educator - September/October 2011 - S9
International Educator - September/October 2011 - S10
International Educator - September/October 2011 - Supplement: Making the Numbers Work
International Educator - September/October 2011 - S12
International Educator - September/October 2011 - S13
International Educator - September/October 2011 - S14
International Educator - September/October 2011 - S15
International Educator - September/October 2011 - S16
International Educator - September/October 2011 - Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - S18
International Educator - September/October 2011 - S19
International Educator - September/October 2011 - S20
International Educator - September/October 2011 - CoverS3
International Educator - September/October 2011 - CoverS4
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