International Educator - September/October 2011 - S11

EDUCATOR
S U P P L E M E N T

International

2 0 1 1

Making the Numbers Work
BY KIM FERNANDEZ

B

International admissions officers embrace research and data as marketing tools.
ACK IN 2006, Ron Cushing, director of international services at the Uni-

PHOTO’S CHRISTOPHER CONNELL AND SHUTTERSTOCK

versity of Cincinnati, got wind of a survey that would, once answered, stack up his programs against those of other schools in a number of categories, including academic offerings and recruiting practices. He signed up, filled out a few e-mail forms, and several months later saw, in black and white, how his program compared with others in the Untied States and around the world. To say the least, it was eye-opening.

“Many international markets look to U.S. News and World Report as the benchmark,” he says. “They look to that to see what might be a good school and what might not. But there are flaws in U.S. News and World Report.” The research part, though, made sense. And despite the fact that most U.S. universities weren’t using research and data in their recruiting efforts, Cushing signed up to use the International Student Barometer (ISB) survey, which gathers data from more than 170,000 international students
INTERNATIONAL EDUCATOR | L AN G UAG E S U PP L E M E N T

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Table of Contents for the Digital Edition of International Educator - September/October 2011

International Educator - September/October 2011
Contents
From the Editors
In Brief
Building a Literate World
In Sync:  The Peace Corps and International Education
Expanding Cooperative Education Across the Globe
Education Abroad
Foreign Student Affairs
Partnering
A View From Out Here
Forum
In Focus
Supplement: A 360º View
Supplement: Making the Numbers Work
Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - International Educator - September/October 2011
International Educator - September/October 2011 - Cover2
International Educator - September/October 2011 - Contents
International Educator - September/October 2011 - From the Editors
International Educator - September/October 2011 - 3
International Educator - September/October 2011 - In Brief
International Educator - September/October 2011 - 5
International Educator - September/October 2011 - 6
International Educator - September/October 2011 - 7
International Educator - September/October 2011 - 8
International Educator - September/October 2011 - 9
International Educator - September/October 2011 - 10
International Educator - September/October 2011 - 11
International Educator - September/October 2011 - 12
International Educator - September/October 2011 - 13
International Educator - September/October 2011 - Building a Literate World
International Educator - September/October 2011 - 15
International Educator - September/October 2011 - 16
International Educator - September/October 2011 - 17
International Educator - September/October 2011 - 18
International Educator - September/October 2011 - 19
International Educator - September/October 2011 - 20
International Educator - September/October 2011 - 21
International Educator - September/October 2011 - 22
International Educator - September/October 2011 - 23
International Educator - September/October 2011 - 24
International Educator - September/October 2011 - 25
International Educator - September/October 2011 - In Sync:  The Peace Corps and International Education
International Educator - September/October 2011 - 27
International Educator - September/October 2011 - 28
International Educator - September/October 2011 - 29
International Educator - September/October 2011 - 30
International Educator - September/October 2011 - 31
International Educator - September/October 2011 - 32
International Educator - September/October 2011 - 33
International Educator - September/October 2011 - 34
International Educator - September/October 2011 - 35
International Educator - September/October 2011 - Expanding Cooperative Education Across the Globe
International Educator - September/October 2011 - 37
International Educator - September/October 2011 - 38
International Educator - September/October 2011 - 39
International Educator - September/October 2011 - 40
International Educator - September/October 2011 - 41
International Educator - September/October 2011 - 42
International Educator - September/October 2011 - 43
International Educator - September/October 2011 - 44
International Educator - September/October 2011 - 45
International Educator - September/October 2011 - Education Abroad
International Educator - September/October 2011 - 47
International Educator - September/October 2011 - 48
International Educator - September/October 2011 - 49
International Educator - September/October 2011 - Foreign Student Affairs
International Educator - September/October 2011 - 51
International Educator - September/October 2011 - 52
International Educator - September/October 2011 - 53
International Educator - September/October 2011 - Partnering
International Educator - September/October 2011 - 55
International Educator - September/October 2011 - 56
International Educator - September/October 2011 - 57
International Educator - September/October 2011 - A View From Out Here
International Educator - September/October 2011 - 59
International Educator - September/October 2011 - Forum
International Educator - September/October 2011 - 61
International Educator - September/October 2011 - 62
International Educator - September/October 2011 - 63
International Educator - September/October 2011 - In Focus
International Educator - September/October 2011 - Cover3
International Educator - September/October 2011 - Cover4
International Educator - September/October 2011 - CoverS1
International Educator - September/October 2011 - CoverS2
International Educator - September/October 2011 - Supplement: A 360º View
International Educator - September/October 2011 - S2
International Educator - September/October 2011 - S3
International Educator - September/October 2011 - S4
International Educator - September/October 2011 - S5
International Educator - September/October 2011 - S6
International Educator - September/October 2011 - S7
International Educator - September/October 2011 - S8
International Educator - September/October 2011 - S9
International Educator - September/October 2011 - S10
International Educator - September/October 2011 - Supplement: Making the Numbers Work
International Educator - September/October 2011 - S12
International Educator - September/October 2011 - S13
International Educator - September/October 2011 - S14
International Educator - September/October 2011 - S15
International Educator - September/October 2011 - S16
International Educator - September/October 2011 - Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - S18
International Educator - September/October 2011 - S19
International Educator - September/October 2011 - S20
International Educator - September/October 2011 - CoverS3
International Educator - September/October 2011 - CoverS4
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